https://www.cnn.com/2019/06/26/media/vimeo-anjali-sud/index.html
Part of this is that vimeo is trying to cater to small businesses with its new video marketing strategy.
New York (CNN Business)Vimeo CEO Anjali Sud really wants people to know that the online video company is no longer a competitor to YouTube.
"Today we do not view YouTube as a competitor. We really think of ourselves as a software-as-a-services company like a Slack, like a Dropbox, like a Zoom," Sud said. The three publicly traded business software companies offer storage and collaboration tools for businesses.
Sud acknowledged that for most of the company's history, Vimeo was a "viewing destination" like YouTube.
"We were sort of the more indie, higher end, more artistic version of YouTube," she said. "That's probably how most people think of Vimeo," Sud said in a recent interview with CNN Business.
But the company, which was founded in 2004 and bought by internet conglomerate IAC (IAC) in 2006, is now taking advantage of the explosive growth in digital video through its video sharing, live event streaming, marketing and analytics tools.
In 2017, the company abandoned plans to start its own subscription video on demand service and pivoted away from original content.
The challenge for Vimeo is getting potential customers to understand its business model.
Part of this is that vimeo is trying to cater to small businesses with its new video marketing strategy.