CLEAR CHANNEL/BIRMINGHAM has launched a new Hip-Hop and R&B-formatted station called, "104.1 THE BEAT" on W281AB/MOUNTAIN BROOK, AL, a translator at 104.1. The translator previously simulcast WJLD-A. Musically, the station will feature artists like KAYNE WEST, BEYONCE, LIL' WAYNE and NICKI MINAJ.
THE BEAT is currently playing 10,000 songs in a row, commercial-free.
Market Mgr. RAY QUINN said, "Listeners are going to love the fact that the All New 104.1 THE BEAT plays a terrific blend of Hip-Hop and Old School with more music than any other Urban-formatted radio station in BIRMINGHAM! CLEAR CHANNEL now has two powerful ways for advertisers to reach those important Black adult consumers -- HALLELUJAH 105.1 and THE BEAT 104.1."
In checking the FCC database, the translator is still licensed to Richardson Broadcasting Corporation the owner of WJLD-AM. I guess teaming up with Clear Channel makes sense. WJLD numbers had not increased significantly with the simulcast on 104.1. This format will definitely cut into WBHJ 95.7 Jamz. Clear Channel market manager should be commended for his forward thinking on translators and formatting.
Check out the station website at www.1041beat.com.
THE BEAT is currently playing 10,000 songs in a row, commercial-free.
Market Mgr. RAY QUINN said, "Listeners are going to love the fact that the All New 104.1 THE BEAT plays a terrific blend of Hip-Hop and Old School with more music than any other Urban-formatted radio station in BIRMINGHAM! CLEAR CHANNEL now has two powerful ways for advertisers to reach those important Black adult consumers -- HALLELUJAH 105.1 and THE BEAT 104.1."
In checking the FCC database, the translator is still licensed to Richardson Broadcasting Corporation the owner of WJLD-AM. I guess teaming up with Clear Channel makes sense. WJLD numbers had not increased significantly with the simulcast on 104.1. This format will definitely cut into WBHJ 95.7 Jamz. Clear Channel market manager should be commended for his forward thinking on translators and formatting.
Check out the station website at www.1041beat.com.