I have turned it off. I can't take it anymore. The same songs every morning, every day, over and over and over and over and over. How can anybody stay sane working in this environment or even listening to it day in and day out. With all the good music out there why not play a few new songs and gets somebody else some shine rather than the same handful of artist that get the same rotation on every station in the country, and radio wonders why things are bad? BECAUSE YOU PLAY THE SAME DAMN SONGS ALL DAY EVERYDAY OVER AND OVER!!
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Waking up and listening to top 40 radio is like ground hog day (movie)
- Thread starter Phedeks
- Start date
It's time to dump the Jukebox model of radio! Sorry to all the early Top 40 Radio Programmers. How about some "New Music" morning show's nationwide? At least on a few stations currently under performing? The results might just be amazing to say the least! Fresh Air so to speak!
A short playlist has been a winner in every format for the last 50 years. It's just a fact of life in the world of radio. It also is true for peoples' personal listening...this is why Apple came out with the iPod Shuffle, and the Nanos with less memory. Their research showed that very few people listen consistently to much more than a couple hundred songs. The trick in radio is to vary the play times, so the same songs play at different times in the hour and different hours in the daypart, since most people listen about 40 minutes at a time. If the music director is using Selector correctly, this works pretty well.
Top "40" radio (really often 30 or 20) is repetitious by nature, and always has been. Growing up in the 60s, I was a rock music junkie and Top 40 AM radio stations provided the only choice. In LA, we usually had at least 3 Top 40 stations competing against each other at any one time, and their play lists were 90 percent the same.
As much as I loved it, boredom would set in frequently, and I'd have to turn it off. Some of the Top 40 DJs in those days were from an older generation, and didn't personally like rock music - but I've heard that even the younger jocks who liked rock would rarely listen to a song after the first few spins. Three to four hours of that every day could drive you insane.
As much as I loved it, boredom would set in frequently, and I'd have to turn it off. Some of the Top 40 DJs in those days were from an older generation, and didn't personally like rock music - but I've heard that even the younger jocks who liked rock would rarely listen to a song after the first few spins. Three to four hours of that every day could drive you insane.
But Don't any of you think that if new music is played people will like it? People basically like anything on the radio, no matter how bad. So imagine if more good music is actually played, It's almost guaranteed to work for the positive. Radio is sinking because people want variety in a playlist and have moved to ipods etc to control their own listening. Radio is accepting mediocrity so they won't make a change? Then they are doomed. It was not this bad just 15 years ago. I heard much more variety on the likes of KMEL, and 107.7 or 94.9 or whatever it was then. It's just terrible now, we now have 4 top 40 stations 2 of whom are clones of 94.9 and that play the same list of songs in rotation. I kid you not one time I flipped between all 4 stations and they all were playing the same "Bedrock" song. That was it for me.
Simply stated, the people most likely to participate in radio station music research and radio ratings like what's familiar. Thus new music is seen as dangerous because it's unfamiliar and untested, and off-putting to the PPM-toters.
If people with lives also participated in the research and ratings that are all important to broadcasters, things could be different. But until that quantum shift occurs, expect more of the same.
If people with lives also participated in the research and ratings that are all important to broadcasters, things could be different. But until that quantum shift occurs, expect more of the same.
NoMoreLurking said:
What does that mean though? Anything new on radio would be unfamiliar to a listener. When a new song is played nobody knows what it is until told.
Why is that dangerous? Are you talking about new artists or new music? So you're saying the radio only plays well known people now and not willing to give new artists a break unless forced down our throat by a label?
Is it as simple as how the Jock (if applicable) sells the song? If the DJ screams, THIS IS THE WORLD PREMIER OF YADDA YADDA by YADDA YADDA over some new tunes, people should be glued, right?
Some stations do night-time deals like the hit-or-history or test-track type deal introducing new music. I usually at least listen... if it sucks, i tune out... same with ANY OTHER SONG out there though!
Some stations do night-time deals like the hit-or-history or test-track type deal introducing new music. I usually at least listen... if it sucks, i tune out... same with ANY OTHER SONG out there though!
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