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Wal-Mart to do more than just stock HD Radio - deal makes USA Today

Mike Walker said:
::)
Click to expand...

Let's see, if the big annoucement Monday by Wal Mart, our local news, and the story in USA Today has generated any extra interest this week in HD Radio:

Searches on "HD Radio":

http://www.google.com/trends?q="hd+radio"

Nope.

Hits on hdradio.com:

http://www.alexaholic.com/hdradio.com

Nope.

Hits on Walmart.com:

http://www.alexaholic.com/walmart.com

Nope.

Let's see, what happened with the highly-successful PS3 launch:

http://www.google.com/trends?q=ps3

"Sony Unveils PS3 To Battle Next Xbox" - huge jump
"PS3 Launch" - huge jump

Let's put "HD Radio" in perspective, compared to PS3:

http://www.google.com/trends?q="hd+radio",+ps3&ctab=0&geo=all&date=all
http://www.alexaholic.com/hdradio.com+playstation.com+xbox.com

"Are you waiting in line for your HD radio?"

"For example, if you wanted to be first to own a Sony PlayStation 3 game system, you waited on line for three days for the chance to spend $600 on one of these babies when the doors opened at Best Buy last Friday. And you did it gladly. No discounts required. Compare that with the industry's attitude about selling new radio hardware: Once the price drops below $100, they'll fly off the shelves."

http://www.hear2.com/2006/11/are_you_waiting.html

"JVC KD-HDR1 CD receiver with built-in HD Radio tuner and MP3/WMA playback"

http://www.crutchfield.com/S-MCrx19wQIpX/cgi-bin/ProdView.asp?g=300&I=257KDHDR1

There is virtually no interest in HD Radio, even with all these press releases - iBiquity must have paid Wal-Mart handsomely. All this, for an ugly, expensive, after-market unit that Wal-Mart can't even install ! :D
 
Why in the bloody f'ing hell would anybody search Google for this? NOBODY is happier about this news than me. Can you register THAT on Google? I HAVEN'T GOOGLED IT!

Earth to 700...the impact of an even happens AFTER THE EVENT! And will be measured in sales AT WAL MART, not searches on Google. Do you have a life beyond your keyboard? Life is what happens IN THE REAL WORLD, when the computer is off!
 
Yeah, that's what I do - I read the news in the paper then IMMEDIATELY run to my computer to read it again! I'm certain everyone else does the same.

And again, Mark Ramsey is an idiot. Anybody running a "research" company that thinks you can use Google Trends or Alexaholic to produce any reliable information about this is delusional (or has an agenda - like pushing his consulting services to HD Radio stations via a "the sky is falling" marketing blog.)

I'm glad he's convinced you 700. He certainly isn't convincing any actual broadcasters.
 
That an article in a newspaper didn't send people running to the internet is a commentary on NEWSPAPERS, not the internet (at any rate). Fewer and fewer of us read newspapers. I DO! I wish more did as well.
 
EasyPeazy said:
Apples and oranges - and totally useless.

Think about who uses high-end game consoles - geeks. The kind of geeks that would be searching for info about them on the internet.

For the consumer, HD Radio is pretty simple - and they learn about it on the radio - not on the internet.
Click to expand...

Here's a great example of just one reason why Google Trends are so useless and inaccurate.

The top rated station in New York City is WLTW "Lite FM." The #2 station is WPAT "Amor 93.1." The #4 station - more than 2 shares behind WLTW P12+ is WHTZ "Z100."

Take a look at Google Trends for all three station's street names: http://www.google.com/trends?q=z100,+lite+fm,+amor+93.1&ctab=0&geo=all&date=all

The less popular station blows the more popular station out of the water. WPAT doesn't even show - it's "flatlined" as 700 would say.

Does this mean WPAT has no listeners? Does this mean there is no interest in Amor 93.1? You might try to draw that conclusion, but you'd be very wrong. WPAT is the #2 station in the #1 radio market.

Just one example of why Google Trends are worthless - especially when it comes to radio.
 
EasyPeazy said:
700WLW said:
http://www.google.com/trends?q=ps3
http://www.google.com/trends?q=xbox&ctab=0&geo=all&date=all

That is exactly, what happened, with the launching of the PS3 and Xbox.
Click to expand...

Apples and oranges - and totally useless.

Think about who uses high-end game consoles - geeks. The kind of geeks that would be searching for info about them on the internet.

For the consumer, HD Radio is pretty simple - and they learn about it on the radio - not on the internet.
Click to expand...

Actually, the 2006 ads for HD Radio were just, "Discover It!", which told consumers nothing, and would have forced consumers to turn to the Internet; Googling, "HD Radio", with these results (also, Amazon.com/hd had a link for hdradio.com):

HD Digital Radio | DISCOVER IT! | HD Digital RadioHow does it work? Find an HD Digital Radio Station · What Products? HD Radio - DISCOVER IT! Get a New HD Radio, Find New HD Radio Stations in Your Area ...
www.hdradio.com/ - 14k - Cached - Similar pages

Stations - by City - www.hdradio.com/hd_digital_radio_format_list.php
What is it? - www.hdradio.com/what_is_hd_digital_radio.php
What Products? - www.hdradio.com/available_products.php
Stations - by State - www.hdradio.com/stations_on_the_air.php
More results from www.hdradio.com »

http://www.google.com/search?hl=en&ie=ISO-8859-1&q="hd+radio"

Running Alexaholic, for hdradio.com, results in almost a flat line, for the past year:

http://www.alexaholic.com/hdradio.com

"Sirius, XM, and HD: Consumer interest reality check"

"Finally, note the traffic for HDRadio.com which, although not a destination on the order of Sirius or XM, is the go-to site for further information about HD in many HD radio ads and promotions and is, thus, a good metric to gauge consumer interest... While interest in satellite radio is diminishing, interest in HD shows no signs of a pulse."

http://www.hear2.com/2007/02/sirius_xm_and_h.html

Also, your argument about PS3 and Xbox doesn't hold water, because those spikes in Google Trends map directly to major announcements in the news:

http://www.google.com/trends?q=ps3
http://www.google.com/trends?q=xbox&ctab=0&geo=all&date=all

"Who Uses Google"

"A survey of 1,000 Internet users in the United States by S.G. Cowen & Co. found that the longer people have been using the Internet, the more likely it is that Google will be their search engine of choice. These frequent Google users are more likely than people who use competing search engines to have household incomes above $60,000. Google is also the most popular search engine: 52 percent of respondents chose it as their primary site for general Web searches."

http://www.cio.com/archive/011506/google.html

Most consumers have ISPs, and it is ridiculous to assume that only geeks search on the Internet - 50% of Internet users use Google. So, sorry ! :D
 
Mike Walker said:
That an article in a newspaper didn't send people running to the internet is a commentary on NEWSPAPERS, not the internet (at any rate). Fewer and fewer of us read newspapers. I DO! I wish more did as well.
Click to expand...

Then, why all the hype, about the big announcement in USA Today ? The article probably even mentioned hdradio.com and Walmart.com, as resources/links. Since, the majority of consumers have ISPs, and %50 use Google, looks like the big announcement, was a big flop:

http://www.alexaholic.com/hdradio.com+walmart.com

http://www.google.com/trends?q="hd+radio",+walmart
 
700WLW said:
Actually, the 2006 ads for HD Radio were just, "Discover It!", which told consumers nothing, and would have forced consumers to turn to the Internet; Googling, "HD Radio", with these results (also, Amazon.com/hd had a link for hdradio.com):

HD Digital Radio | DISCOVER IT! | HD Digital RadioHow does it work? Find an HD Digital Radio Station · What Products? HD Radio - DISCOVER IT! Get a New HD Radio, Find New HD Radio Stations in Your Area ...
www.hdradio.com/ - 14k - Cached - Similar pages

Stations - by City - www.hdradio.com/hd_digital_radio_format_list.php
What is it? - www.hdradio.com/what_is_hd_digital_radio.php
What Products? - www.hdradio.com/available_products.php
Stations - by State - www.hdradio.com/stations_on_the_air.php
More results from www.hdradio.com »

http://www.google.com/search?hl=en&ie=ISO-8859-1&q="hd+radio"

Running Alexaholic, for hdradio.com, results in almost a flat line, for the past year:

http://www.alexaholic.com/hdradio.com

"Sirius, XM, and HD: Consumer interest reality check"

"Finally, note the traffic for HDRadio.com which, although not a destination on the order of Sirius or XM, is the go-to site for further information about HD in many HD radio ads and promotions and is, thus, a good metric to gauge consumer interest... While interest in satellite radio is diminishing, interest in HD shows no signs of a pulse."

http://www.hear2.com/2007/02/sirius_xm_and_h.html

Also, your argument about PS3 and Xbox doesn't hold water, because those spikes in Google Trends map directly to major announcements in the news:

http://www.google.com/trends?q=ps3
http://www.google.com/trends?q=xbox&ctab=0&geo=all&date=all

"Who Uses Google"

"A survey of 1,000 Internet users in the United States by S.G. Cowen & Co. found that the longer people have been using the Internet, the more likely it is that Google will be their search engine of choice. These frequent Google users are more likely than people who use competing search engines to have household incomes above $60,000. Google is also the most popular search engine: 52 percent of respondents chose it as their primary site for general Web searches."

http://www.cio.com/archive/011506/google.html

Most consumers have ISPs, and it is ridiculous to assume that only geeks search on the Internet - 50% of Internet users use Google. So, sorry ! :D
Click to expand...

As usual, you miss the point.

Geeks get into the deep tech stuff. They want to know what makes the PS3 tick. They want to know that Sony is actually selling the machines at a loss (it costs more to produce them than they're selling them for - hoping to make up the loss on game sales.) They want to know about the BluRay drives in them.

Yes, I'm a tech geek.

The average video game consumer probably didn't delve that far into it. They saw the ads on TV and decided whether they wanted one or not. That's all they needed to know - but a huge portion of the audience for consoles like PS3 is very tech savvy.

My example above comparing WLTW, WPAT and WHTZ is a perfect example of why these results you're constantly digging up are absolutely worthless. Look at the composition of the audiences for each station - WLTW - older, probably more affluent and female. WPAT - Hispanic. WHTZ - younger, female leaning but a healthy mix of males too, probably interested in social networking via the internet. The average Z100 listener probably has a myspace page. The average Lite FM listener probably does not.

There is absolutely no way to gauge interest in HD Radio or anything radio for that matter using Google Trends, Alexaholic or anything else. Why? Radio isn't the internet and the internet isn't radio. They're mutually exclusive. Some radio stations have an internet platform that they invest heavily in (Z100 is obviously one of them) and some radio-like entities like XM also invest heavily in the internet.

HD Radio is promoted first and foremost ON THE RADIO. Does it have a web presence? Sure - the iBiquity site and HUNDREDS of station websites that you aren't taking into account.

If you'd like to see one, just click the link in my signature.
 
700 are you REALLY that dense? How can you look at that and say the hype is about the USA Today article? It's about what's WRITTEN in the article...that Wal Mart will be actively involved in educating people about HD, not "just" selling it! It's about the NEWS, nto the mode of delivery! GEEZ!

I am skeptical no longer about your claim that you worked for the NSA. Anyone who makes up their mind BEFORE THEY KNOW ANYTHING, then skews all evidence to fit their pre-conceived notion(s) seems emminently qualified to work in the intelligence community under this administration...the group that reject logic, reason, science, and would have us all believe that Adam and Eve road to church on dinosaurs, somewhere around the time of the McKinley administration.
 
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