Re: Uh.. I thought 1430/1200 was simulcast?
> Sorry if I wasn't clear. In my opinion a simulcast should be
> two stations with very little overlap playing the same
> programming. It isn't that the two stations play the same
> thing, it is that in my experience and looking at
> radio-locator (questionable at best) the two stations have a
> large overlap area. No doubt the simulcast adds a few extra
> listeners and posters elsewhere in this thread have
> mentioned at night the difference is much more pronounced;
> radio and records normally puts WKOX as the lowest rated
> station in Boston after WXKS (they do not add the two
> stations together in error). If there is a radio shake-up in
> Boston and WKOX can pick up some big conservative talkers
> along with CC already having a vested interest in some of
> these talkers I think they would do it.
The weird thing is that Arbitron still lists WXKS as being Adult Standards, while WKOX is listed as talk. They should be listed together, as simulcasts in the same market are.
I'd like to see ratings for both stations combined. I hear they do reasonably well in demographic and daypart breakdowns (particularly Stephanie Miller).
As far as WKOX dumping progressive talk when they upgrade, I don't see it. And they'll probably keep WXKS, unless they can find anything else worthwhile to do with the signal. I don't see them doing a talk station similar to the others in the market, since they'll get clobbered by the very heavy competition. I'm sure Premiere would benefit more by having their shows on a stronger, more established affiliate. They'll get paid anyway regardless of who's airing Limbaugh, etc. WKOX is still not going to be a flamethrower compared to other stations. Unless CC buys more stations, they're stuck with a small roster of stations in Boston, and their FM's (CC has been rolling out talk on FM stations where they can't on AM) are doing very well with their current formats.
WKOX at least separates themselves from the others with their niche talk programming.
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