This story doesn't cite how much Praise 97.5 actually makes. Given its ratings, it should be taking in $20 million. It's probably trending at least $10 million given its current ad rates. Plenty of growth left. This jibes with the fast growth Fish is having, too. The Christian/gospel market is finally gaining respect among mainstream advertisers...
http://www.washingtonpost.com/wp-dy...26/AR2005112601028.html?referrer=emailarticle
Advertisers Embrace the Power That Gospel Music Has to Offer
Affluent Black Christians Emerge as Market Group
By Krissah Williams
Washington Post Staff Writer
Sunday, November 27, 2005; Page A01
Monica Miller, general sales manager of Radio One Inc.'s gospel station in Atlanta, remembers how hard it used to be to sell advertising for 97.5 Praise FM. Three years ago, few groups except churches were willing to buy time on the station, although it was the fifth most popular spot on the FM dial in the market. "It was frustrating," said Miller, who would watch advertisers in search of black consumers flock to urban media while ignoring gospel.
But these days, says Miller, corporate America has set its sights on the black Christian market. As a result her station's revenue grew 35 percent last year, and about 90 percent of the station's advertisers are now supermarkets, apparel retailers, automotive manufacturers and other large companies.
http://www.washingtonpost.com/wp-dy...26/AR2005112601028.html?referrer=emailarticle
Advertisers Embrace the Power That Gospel Music Has to Offer
Affluent Black Christians Emerge as Market Group
By Krissah Williams
Washington Post Staff Writer
Sunday, November 27, 2005; Page A01
Monica Miller, general sales manager of Radio One Inc.'s gospel station in Atlanta, remembers how hard it used to be to sell advertising for 97.5 Praise FM. Three years ago, few groups except churches were willing to buy time on the station, although it was the fifth most popular spot on the FM dial in the market. "It was frustrating," said Miller, who would watch advertisers in search of black consumers flock to urban media while ignoring gospel.
But these days, says Miller, corporate America has set its sights on the black Christian market. As a result her station's revenue grew 35 percent last year, and about 90 percent of the station's advertisers are now supermarkets, apparel retailers, automotive manufacturers and other large companies.