They tried to compete in Kingston in the 90's with repeater WKGG 102.7 only difference was 102.7 had Kingston News and 103.1 had Watertown News. After a year or so 102.7 went Oldies then went silent now WLYK 102.7 the Lake.spunker88 said:Unfortunately nothing has really changed at WTOJ over the years, they have always played the same music. They don't really play much newer CHR since Community Broadcasters already owns CHR WBDR 106.7 which gets much better ratings. Although WTOJ does pretty good as well.
If they were smart, they would try to get some listeners from the Kingston area, especially since the 104.3 signal is no longer AC.