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WBWL Changes Playlist Slightly With Addition Of Acoustic CHR Titles

M

Mykel the Radio Fan

Recently, WBWL has been playing some acoustic CHR songs like
Teddy Swims - Lose Control
Myles Smith - Stargazing
Hozier - Too Sweet
Elle King - Ex's & Oh's

They have also been promoting "a new playlist" and calling the station "new".
This will get updated as more info becomes available.
 
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What a mediocre playlist. No wonder its AQH share is at or near an all-time low for the brand. Looks like management is taking an already bad product and making it even worse with this latest maneuver.

thebull1017.iheart.com

Find the most recently played songs on 101.7 The Bull

Find the most recently played songs on 101.7 The Bull, Boston's Hit Country
thebull1017.iheart.com thebull1017.iheart.com

Just flip the darn station to Alternative already. It would fill a sizable format void and would enable the station to follow a similar script to the one Audacy's Live 105 in San Francisco has successfully employed.
 
Mykel the Radio Fan said:
Recently, WBWL has been playing some acoustic CHR songs like
Teddy Swims - Lose Control
Myles Smith - Stargazing
Hozier - Too Sweet
Elle King - Ex's & Oh's

They have also been promoting "a new playlist" and calling the station "new".
This will get updated as more info becomes available.
Click to expand...

It's a VERY SMALL portion of its playlist. Like maybe one of those songs every four hours. Keep in mind that some of those artists also have connections to country artists. Teddy Swims has a duet with Thomas Rhett. Teddy performed Lose Control on the CMA Awards . Elle King had a country #1 with Miranda Lambert and tours with country artists.

What I notice is that this station is very currents-based. Moreso than WKLB. The rotation has two currents for every recurrent or gold.
 
From what I’ve been able to tell, it’s more like one every hour or two. But the songs they’re adding still often fit the format to a degree. In addition to the songs listed above, they’ve added Mumford and Sons’ “I Will Wait” (about as country-sounding as a hot AC crossover can get), Noah Kahan’s “Stick Season” and “Dial Drunk” (Noah is featured on the current Kelsea Ballerini single), Marshmello’s “One Thing Right” and Diplo’s “Heartless” (which feature country artists but never charted at country), and Lil Nas X’s “Old Town Road” (which features country imagery and has a remix with Billy Ray Cyrus).
 
Tomgsinger said:
Marshmello’s “One Thing Right” and Diplo’s “Heartless” (which feature country artists but never charted at country)
Click to expand...

One Right Thing was his first duet with Kane Brown, and the predecessor to their #1 country duet Miles On It.

Tomgsinger said:
Lil Nas X’s “Old Town Road” (which features country imagery and has a remix with Billy Ray Cyrus).
Click to expand...

It charted Top 20 in Billboard's Hot Country Songs chart. Top 50 in Country Airplay. Not a radio hit, but young country fans know this song.

Once again, with all of the currents in this playlist, they are aiming at a younger target. The younger demo isn't as parochial about genre as people in their 40s and 50s.
 
Tomgsinger said:
From what I’ve been able to tell, it’s more like one every hour or two. But the songs they’re adding still often fit the format to a degree. In addition to the songs listed above, they’ve added Mumford and Sons’ “I Will Wait” (about as country-sounding as a hot AC crossover can get), Noah Kahan’s “Stick Season” and “Dial Drunk” (Noah is featured on the current Kelsea Ballerini single), Marshmello’s “One Thing Right” and Diplo’s “Heartless” (which feature country artists but never charted at country), and Lil Nas X’s “Old Town Road” (which features country imagery and has a remix with Billy Ray Cyrus).
Click to expand...
Noah Kahan is from Vermont and the Ballerini collab is, unsurprisingly, a bona fide hit on our local country stations (WXXK and WXLF), but neither is playing "Stick Season" or anything else by him. Of course, "Stick Season," as a recurrent, might as well be a current with as much exposure as it gets on our AC and AAA stations.

We have a classic country station that plays "crossover" gold, but nothing as recent as Kahan or Mumford. The most off-the-wall "crossover" song I've heard on that station is Cat Stevens' "Another Saturday Night," Heard it twice in the past few weeks, so it was no mistake, just an absolute head-scratcher.
 
I remember Nash in NYC doing something similar about ten years ago, when they added some Hot AC songs to the playlist. I don’t think it moved the ratings needle much.
 
Today, Per The Bull’s recently played:
“Too Sweet” at 12:04PM also yesterday at 8:05PM
“Stargazing” at 11:04AM also yesterday at 11:04 PM
“Lose Control” at 10:16AM
 
A somewhat similar approach to what WBWL is doing right now was tried at New Country 96.3 in Dallas during the John Dickey reign of terror at Cumulus. It proved to be a massive flop. Granted, KSCS took it a few steps farther as it played probably 2 non-country songs hourly on average. Dickey referred to such songs as "reverse crossovers."
 
It seems like every time something like this gets tried, it's dropped fairly quickly. John Sebastian did something similar at KZLA in LA, though that may have been only "country rock" gold, not currents.
 
Andy Travis said:
It seems like every time something like this gets tried, it's dropped fairly quickly. John Sebastian did something similar at KZLA in LA, though that may have been only "country rock" gold, not currents.
Click to expand...
More typical "crossovers" on the classic country station here (WCNL) are Jim Croce, Bob Dylan, The Band, and CCR. I've only been up here for three years, but I'm pretty sure they've been sprinkling that sort of music in among the standard country hits for all three.
 
jlehmann said:
Are you sure? Hozier - Too Sweet just played minutes ago.
Click to expand...
My error. I had pulled up a published report (which covered the last chart week) versus a rolling report which would have shown spins from yesterday and today.
 
PTBoardOp93 said:
Does that suggest these crossovers are being played as a weekend special of some sort?
Click to expand...
If it is a weekend special, then one would expect them to have been imaged as such. We will know if the songs continue to air tomorrow.
 
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