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WCBS-FM might flip to the simulcast WCBS-AM all-news 880

R

Radioguy2006

Guest
WCBS-FM might flip to the simulcast of WCBS Newsradio 880 to replace the poorly performing JACK-FM on 101.1 FM have in New York City.

WCBS Newsradio 101.1 FM/880 AM

WCBS AM/FM New York

Might be a good idea for CBS Radio and Joel Hollander

I like WCBS flip back to old good time oldies from the 1950's to the late 1970's with old former DJ's back on the radio like Bill Brown.

I like 101.1 WCBS-FM Oldies better!!
 
I think this is a smart move. Should CBS radio do the same thing, flip one of the CBS Radio NYC FM's to WINS-FM for a 1010 WINS simulcast on FM?
 
I believe the current WCBS Program Director, Brian Thomas, has an background in the Oldies format, so he could easily transition from Jack to Oldies, if Joel sees fit.
 
Radioguy2006 said:
WCBS-FM might flip to the simulcast of WCBS Newsradio 880 to replace the poorly performing JACK-FM on 101.1 FM have in New York City.

WCBS Newsradio 101.1 FM/880 AM

WCBS AM/FM New York

Might be a good idea for CBS Radio and Joel Hollander

I like WCBS flip back to old good time oldies from the 1950's to the late 1970's with old former DJ's back on the radio like Bill Brown.

I like 101.1 WCBS-FM Oldies better!!
Click to expand...

I wonder if Jack would have done well on another signal, if it didn't replace CBS-FM.

It's actually an interesting idea to have an FM news/talk station. Put WINS or WCBS-AM on WCBS-FM. I wonder how that would do.
 
I think it's a waste of a full-power signal and would be the easy way out, rather than putting on one of the many missing formats on NYC radio.
 
Oldies are not coming back.

They weren't doing the format very well in its last couple of years and the audience is almost all over 50. The reason they changed is the revenue was starting to fall apart because of the demos.

"Jack" might have been a huge mistake, but they weren't wrong to get out of oldies.
 
If Jack and Oldies are a mistake. What isn't a mistake?

I'm thinking an Oldies format which skewes a bit younger than 'traditional' oldies, but is more focused than Jack.
 
""Jack" might have been a huge mistake, but they weren't wrong to get out of oldies."

Depends on what you mean by oldies. Getting away from oldies as they were presented in CBS-FM's earliest days, pre-Ingram, pre-Harry Harrison, pre-Lundy, certainly was the right move, and they did it. Going away from the way some 'oldies' stations have redefined themselves as stations for a big library of 1964-89 hits, presented with personality, was a huge mistake. Plenty of stations, from WHTT in Buffalo to "The Arch" in St. Louis, have redefined themselves as personality-driven presenters of the middle-to-late-boomer and Gen-X gangs' favorite music. And they're doing great.

WCBS-FM should have retooled somewhat during 2005--redefined their morning show in a more professional way with any of several popular local personalities as the new morning show leader if Mickey Dolenz didn't build, retained the rest of their lineup, updated the formatics and brought in a Jack-style eclectic library of 1964-1989 hit music while bringing the jocks back into the foreground. That kind of station, using the tagline "New York's Greatest Hits," would have been a winner, probably delivering twice to three times as many 25-54s as they did in the spring '06 book which just hit the streets Monday.
 
If Jack and Oldies are a mistake. What isn't a mistake?

I'm thinking an Oldies format which skewes a bit younger than 'traditional' oldies, but is more focused than Jack.



Well the problem with that is that if you do oldies and skew it younger then you have the oldies purists screaming about how there isnt enough doo wop, think about it: Songs from the 70's are now almost 40 years old so they definately qualify as oldies. WODS in Boston recently re-tooled and did just that and people flipped out becuase there was not doo wop or stuff from the 50's which is now approaching 60 years old, and the station is now doing better than ever number wise. And I do agree they had to get out of oldies becasue the demo was going to start dying off.
 
I'd say its a matter of balancing enough music era-targeted toward the "right" demo, with enough fringe 'do-wop' to keep the Oldies purists from freaking out. I will check out ODS.
 
CBS-FM tried all of that in their final years. Didn't work. It was still perceived as the "oldies" station and people under 45 weren't listening. Why would they?

If they want to hear Toto and Fleetwood Mac, why would they put up with Sam the Sham and the Four Seasons as part of that mix?
 
If the squirrel-nuts at CBS had any creativitiy, they would reinvent the OLDIES FORMAT with a Jack style approach. Meaning you would hear Dion, The Tempts and more in a random select approach but add strong, strong personality and great contests to create sustained appeal for the listener. It's not that wayout to try CBS!!!!!!!! I'm a qualified PD that can do it!

Superjock
 
Boss Radio said:
Oldies are not coming back.

They weren't doing the format very well in its last couple of years and the audience is almost all over 50. The reason they changed is the revenue was starting to fall apart because of the demos.

"Jack" might have been a huge mistake, but they weren't wrong to get out of oldies.
Click to expand...

I know oldies is not coming back (you never know, but its not likely), but due to the unpopular publicity and outrage of CBS-FMs flip, makes you wonder if Jack would have done well on WFNY or WNEW.
 
MarcB said:
I think that might be a good idea. Cetainly doing that will get the ratings to go up. And to the person who said WINS should simulcast on FM, they already do on 102.7-HD2.
Click to expand...
I meant on regular radio
 
Terry Trouyet said:
If the squirrel-nuts at CBS had any creativitiy, they would reinvent the OLDIES FORMAT with a Jack style approach. Meaning you would hear Dion, The Tempts and more in a random select approach but add strong, strong personality and great contests to create sustained appeal for the listener. It's not that wayout to try CBS!!!!!!!! I'm a qualified PD that can do it!

Superjock
Click to expand...

The listeners you get with that approach are the listeners who grew up with that music and that style of radio on Musicradio 77 WABC. They're all over 45 now and the advertisers aren't interested in them.
 
Let's face it... there are a couple of demos that make money... W18-34, W25-54, and men of the same demos. You know it's harder to sell urban stations... so, it's just a matter of what's in the market and what's not... CBS, it seems, is derailed... they flipped their rocker (M18-34), to something that is unlistenable, they killed their 102.7 station a long time ago, and not they just killed it more with the crap thats on it... they need to sit down for a minute and THINK... just think... The Jack format is a fad, just like Jammin' oldies or 99% of the 80s stations out there... they are cool and make some good money for a while, then they fizzle.. I would hope they knew that going in... it's really not rocket science.... rock attracts men, top40/dance gets women... stay focused, don't get too crazy with formats or you'll fizzle... it happens every single time....
 
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