Obviously I'm biased because I'm only a few miles from the WMKK stick but I would think that their signal is pretty good north of Boston and I'd hope in Boston proper itself and would also be
fairly good to the west and slightly to the south of town, and I've said before it would be great for
me if at least the Sox games got on 93.7 given where I work, etc. Maybe it's not good for some
but check out this (not totally accurate but who knows) map from radio-locator:
http://radio-locator.com/pats/WMKK_FM_LU.gif
If that's to be believed, and again it can't be totally accurate, that's quite a lot of ground covered within the red and purple circles. Although admittedly radio-locator does define the purple circle
as only working on certain radios:
http://radio-locator.com/cgi-bin/page?p=maps
>>(RED) Local Coverage: Within this area, you should be able to receive the radio station on almost any radio with moderately good to very good reception.
(PURPLE) Distant Coverage: Within this area, the signal of the radio station may be weak unless you have a good car radio or a good stereo with a good antenna. You may not be able to receive the station at all on walkmans or other portable radio
Yes, note that last part but if you have a GOOD car radio, or a good antenna, etc.
If you confine it to just areas within the red circle then yes, it doesn't cover the whole metro
but it covers quite a bit and perhaps using 97.7 for what it doesn't cover can be the whole picture. And keep WEEI on 850 as well, but use the FM simulcasts (though who knows, they
could eventually just move EEI to FM)
Sports Hub, by comparison. A bit more centrally located!
http://radio-locator.com/cgi-bin/pat?call=WBZ&service=FM&status=L&hours=U
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The added choice of WBZ-FM has cut into a lot of the WEEI audience though it's still
fairly respectable. If EEI is starting to lag, is it the signal (i.e., is 98.5 better for people,
say, at work?), or the people on the air? They're doing the host shuffle, to be sure.
I think Ordway may have been saying EEI is #1 among men and women in the target demo,
though I think WBZ-FM may be #1 in the target demo men only. Whatever it is, we've got
a ratings battle here. Can WBZ-FM be seen as appealing to a slightly younger audience?
At least maybe younger listeners would prefer something on FM (mp3 players with radios
tend to be FM only..) As I've joked, Sports Hub is for guys in their 30s who still live in
mom's basement. WEEI is for guys in their 50s who still live in their mom's basement.
I'm 49 btw; mostly I'd just listen to Sox (if I could only get it clearly at work!) rather than
sports talk, but who knows, once baseball season starts. I can get 98.5 anywhere at work.
I can get WEEI only in areas like the break room.
If the Sox were simulcast on 93.7 (games only, not all of WEEI) I could get it at work very very clearly.