This thread has wandered off the original topic - but in an interesting direction. I ran a video-rental business in the 1980s, and I can tell you that the film studios had some misconceptions. The biggest one was - they really believed consumers would pay $40 or $50 to buy a movie on VHS or Beta. So naturally, they were outraged when video stores got popular, because they thought we were taking money out of their pockets.
For awhile in 1984, Warners and a couple of other studios instituted a program where the video stores would rent the tapes from the studio on a monthly basis, then re-rent them to consumers. I actually liked this, because it allowed my store to stock many more copies of a hot new movie than I could otherwise afford. When they weren't popular anymore, I'd just send them back. But this turned out to be an administrative nightmare for the studios, who ended up being stuck with thousands of copies of tapes they no longer had a market for. So they gave up on that.
Disney originally would not sell to video rental stores, only for sale to "authorized" Disney retailers. So we had to buy Disney movies retail, then rent them out, since it was legal to do so.