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Welcome to Limbo: Nashville Stations Apparently Headed to Divestiture Trust

J

jetfli

It is being reported that in this morning's Cumulus conference call, Lew Dickey gave his thoughts about what would be happening with stations where there is Cumulus/Citadel overlap, and with stations in markets where excess-of-rules Citadel stations have been allowed to stay with the company as grandfathered. Those stations would be "identified and placed in a divestiture trust" (per radio-info.com). So, pending FCC directives that might be imposed as terms of sale, it appears as though the two Nashville stations not making Cumulus' cut are headed for trust limbo.
 
I wonder who are the "odd men out". Which is more important operating profits or signal and coverage? I would go with the biggest signals.
 
secondchoice said:
I wonder who are the "odd men out". Which is more important operating profits or signal and coverage? I would go with the biggest signals.
Click to expand...

I'm on record as saying if they sell, they'll weigh selling the stations for which they are offered the most money against the potential of ROI for the stations they can keep. Conventional wisdom would say sell the weakest signals, but suppose they got no reasonable offers for 106.7? And from a different angle, suppose they get a good offer for 92.1, but the buyer says I want the 92Q name and programming as part of the deal, and they want 97.1 as well? so many scenarios.

But as reported above, they are not planning now to sell, they are planning to pop two stations in trust, so I'd definitely bet they'll be the two weakest signals — except I can see a scenario where they wouldn't want to mess with the success of 92Q and just leave it where it is. Lots of varying scenarios to play out as the Fall closing date draws near.
 
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