Looks like we touched a raw nerve. I feel Joe Sixpack's pain. Free over-the-air DTV is definitely better
once you get it working, but it's a lot tougher for the average Joe to get working for several reasons.
First, DTV is just terrible on RF channels 2-6, and marginal on 7-13. It was made for UHF. This is why many of us worry about the FCC reclaiming more UHF channels for other proposed uses like the National Broadband Plan. (We could probably give up 5-10 UHF channels, but 20?

)
Second, DTV requires better antennas than analog. DTV receivers have gotten good at dealing with multipath, but still tend to crap out when the echos shift, as when the wind blows the trees in your neigborhood (or your fan blows your antenna). So many folks need directional antennas to reject multipath, even in strong-signal areas where rabbit ears theoretically should work. Unfortunately most antennas suck, and the manufacturers lie. W9wi and I have long fumed about the way they sell UHF-only antennas in markets like Houston that have several VHF stations.
Third, like Tom Wells said. There's no easy way to see what's happening as you adjust your antenna. Complicating matters is that you usually can't measure the strength or quality of a signal unless you can get a lock - but if you have a lock, you don't need to adjust anything.
BTW,
this site has some decent guidance on adjusting rabbit ears for the various VHF channels.
Incidentally, the Gomohu antenna looks like a reasonably good and simple idea. Hard to tell from the site, but it seems to be just a classic UHF loop resized for VHF and squared up to make it easier to find a place for it in your home. The gain should be comparable to rabbit ears with only 1/2 to 1/4 the width.