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Well its front page news (Daily News)

wgliradio said:
That gives her appox 300 songs "on the bench", which is a solid number to help keep the format fresh.

Creativity is great flow (we agree, holy sh*t). PPM changing the way measurement happens, formats like AC and classic hits, which likely will see playtime in stores and offices, will benefit with well organized formats that are appealing and will keep the dial set at the workplace. I think it's one of the reasons why WOGL has done much better of late since PPM was introduced in Philadlephia.
Click to expand...

Remember, the PPM does not measure more listening. It measures less. In Philly, it shows true radio listening is nearly 50% less than what showed in the diary... about 10 hours per person per week, vs over 19 hours a week in the diary method.

All this is because the diary measured cume, TSL and memory of the diarykeeper. The PPM only measures cume and TSL. So there is no station that does not see an increase in cume and a huge decrease in TSL. In the PPM in one market, in the diary the highest TSL of a top 20 station was over 11 hours. In the PPM, it is 3:15... a decline of nearly 70%.

WOGL lost more than half its TSL... it just lost less than many other stations.
 
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