WFAN To Carry More CBS Sports Radio Content

[DToTheJ]

Source: CBS Radio President Dan Mason, who says "the long-term goal" is having AM 660 become a full-blown CBSSR outler.
http://sportsrantz.com/media/2013/01/10/cbs-sports-radio-will-gradually-take-over-66-wfan/

 

[MoldaMania182]

We all kind of called this... Not very surprising. It is interesting in the long run ESPN succeeded in getting a level playing field.

 

[iloveradio93173]

Will CBS Sports radio ever be on full time in New York and WFAN go exclusive on 101.9? Rumors say its quite possible......

 

[pjc1961]

We direct your attention to this thread started on 1/10/13: http://radiodiscussions.com/smf/index.php?topic=226838.0

 

[iyiyi]

Ill advised move. Look what happened with WEEI when they got cute with 93.7 and 850. WEPN realized what with the move to 98.7?

The WFAN 660 listening community is far to vast to alienate by placing the FAN on a piddly FM signal.

Think about it...

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[N1WVQ]

I hope you're right, Iyiyi! I love hearing the Mets here in Southern New England!

 

[radioguy39nj]

CBS Sports Radio 660 will happen eventually. It's all part of CBS' strategy, national on AM, live and local on FM. It's already happening in Detroit and Philadelphia. I'm no radio exec, but IMHO, CBS definitely wants its sports network on a 50 kW blaster in Market #1.

WFAN may reach far beyond New York at night, but Arbitron doesn't count listeners outside the station's DMA. Advertisers aren't buying listeners outside the DMA. A full-power ESB class B FM delivers the NY DMA.

 

[jlehmann]

CBS Sports Radio 660 will happen eventually. It's all part of CBS' strategy, national on AM, live and local on FM. It's already happening in Detroit and Philadelphia. I'm no radio exec, but IMHO, CBS definitely wants its sports network on a 50 kW blaster in Market #1.

WFAN may reach far beyond New York at night, but Arbitron doesn't count listeners outside the station's DMA. Advertisers aren't buying listeners outside the DMA. A full-power ESB class B FM delivers the NY DMA.

It's not just at night. WFAN has a wide audience well beyond the FM signal even during the day. Places like New Haven, New London, way up into the Hudson Valley, deep into NJ both inland and along the shore... places where 101.9 doesn't have a chance at reaching at all, 660 comes in like a local.

 

[JoeyBagODonuts]

CBS Sports Radio 660 will happen eventually. It's all part of CBS' strategy, national on AM, live and local on FM. It's already happening in Detroit and Philadelphia. I'm no radio exec, but IMHO, CBS definitely wants its sports network on a 50 kW blaster in Market #1.

WFAN may reach far beyond New York at night, but Arbitron doesn't count listeners outside the station's DMA. Advertisers aren't buying listeners outside the DMA. A full-power ESB class B FM delivers the NY DMA.

It's not just at night. WFAN has a wide audience well beyond the FM signal even during the day. Places like New Haven, New London, way up into the Hudson Valley, deep into NJ both inland and along the shore... places where 101.9 doesn't have a chance at reaching at all, 660 comes in like a local.

and that's great for listeners. But unless they are selling ads to businesses in those areas, it really doesn't matter.