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WGAR's Blake Exits; Part Of Another Round Of iHeartMedia Layoffs

Cut. Cut. Cut. I predict that the next move will be for some of these stations to close their local studios to save money and just put the whole station on the bird.
 
radiofollower said:
Cut. Cut. Cut. I predict that the next move will be for some of these stations to close their local studios to save money and just put the whole station on the bird.
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They're all in the same building. No need to close. They need local sales people and places to handle contesting.
 
radiofollower said:
You can rent cheap space in an office building to do that. You don't need an expensive radio studio.
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You also don't need an expensive radio studio. You can work out of your house with a laptop.

But iHeart just moved into this place 2 years ago. As I said, they need the local presence, so they won't be shutting down.
 
TheBigA said:
You also don't need an expensive radio studio. You can work out of your house with a laptop.

But iHeart just moved into this place 2 years ago. As I said, they need the local presence, so they won't be shutting down.
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Having just been there a few months ago, there's plenty of local presence still at "668."

WTAM ended up as the dominant user of the streetfront studio, with its drive time talk shows and Guardians coverage in there.

As for the rest of the space, it's all the new shared model. Any given room can be WGAR or Kiss or WMJI with a few button presses.

And for a company that's struggling, leaving some studio space empty for as long as the lease runs is still cheaper than filling it with live bodies. Not Cleveland so much, but I have been in other fairly recent iHeart studio builds that have almost nobody left in the studios or at the office desks.

Most of them will probably contract more when leases are up again - but in today's slow market for commercial real estate, it's not like landlords have tons of other tenants beating down the doors to get into those spaces, so it's fairly cheap to just leave them as they are.
 
fybush said:
As for the rest of the space, it's all the new shared model.
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Pittman gave a great interview after the pandemic saying the company learned a lot about office needs, and would adapt to that going forward.

At the same time iHeart has 5 stations in the Top 10, so this cluster is likely pulling its weight.
 
TheBigA said:
Pittman gave a great interview after the pandemic saying the company learned a lot about office needs, and would adapt to that going forward.

At the same time iHeart has 5 stations in the Top 10, so this cluster is likely pulling its weight.
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But, from what I understand, ad rates are in the toilet. This would explain why a company with 5 stations in the top 10 are cutting so much staff.
 
TheBigA said:
You also don't need an expensive radio studio. You can work out of your house with a laptop.

But iHeart just moved into this place 2 years ago. As I said, they need the local presence, so they won't be shutting down.
Click to expand...

Yabadabado1 said:
Weren't they in with Audacy stations on One Radio Lane at some point?
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They were a block or two down from One Radio Lane on St. Clair in a building that originally housed Jammin' 92.3, WZAK and WJMO at 1490 in the 1990s.
 
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