WGBH launches $225M fundraising campaign in the wake of federal funding cuts

[Y2kTheNewOldies]

GBH launches $225M fundraising campaign in the wake of federal funding cuts

The station is looking to raise the funds over the next three years.

current.org

I can see the major PBS and NPR affiliate following the model WGBH-TV is doing for Boston area donors to public media. KQED, WNET, WBEZ, WTTW, WHYY, KOCE, WETA are some of the stations that can follow the strategy WGBH is doing to secure funding for the future.

GBH in Boston launched a three-year, $225 million investment campaign Wednesday as it looks to secure its financial future following the rescission of federal funding to public media.

The Fund the Future campaign “aims to ensure the continuity of independent, fact-based journalism and trusted educational content in the Boston area and beyond,” according to a news release. GBH’s announcement coincides with the day that federal funding through CPB has officially expired.

“Congress told us to ‘go fund ourselves,’ and that’s exactly what we are going to do,” said GBH CEO Susan Goldberg in the news release. “This is a time when facts are being questioned and communities crave connection. GBH is doubling down on our values, focused on protecting independent journalism and making trusted, educational, and inspirational content accessible to everyone. We have a long history of innovation, and we’re relying on that muscle memory, and on the support and passion of our communities, to reimagine public media.”