In any case, the NAB’s real motives are anything but pure on this issue. As broadcast radio networks continue to bleed listeners to other services, theNAB is doing what it always does: Travel to Washington hat-in-hand looking for a favor. Instead of attempting to boost declining ratings through government means, the NAB should start actually competing in the market.
First, do what real businesses do – businesses that don’t rely on the nanny state to keep their noses clean: Go cut a deal with a manufacturer and negotiate inclusion of a radio chip. After all, the stations own the valuable spectrum, radio time and lots of cash. I am sure if they put any of those assets on the table and started negotiating they can cut a deal.
Second, with a deal in place, try building demand. Just as every other company in America has to build up demand for its products through marketing, so too can radio stations. Sell the feature and people may start asking for it. Move the needle with a massive campaign on and off radio. If you believe in the power of radio – use it!
mmnassour said:Just a little more fuel for the fire on this issue from Gary Shapiro of the CEA, quoted from today's editorial in "The Hill" :
http://thehill.com/blogs/congress-blog/technology/239067-broadcasters-should-man-up-and-compete
In any case, the NAB’s real motives are anything but pure on this issue. As broadcast radio networks continue to bleed listeners to other services, theNAB is doing what it always does: Travel to Washington hat-in-hand looking for a favor. Instead of attempting to boost declining ratings through government means, the NAB should start actually competing in the market.
First, do what real businesses do – businesses that don’t rely on the nanny state to keep their noses clean: Go cut a deal with a manufacturer and negotiate inclusion of a radio chip. After all, the stations own the valuable spectrum, radio time and lots of cash. I am sure if they put any of those assets on the table and started negotiating they can cut a deal.
Second, with a deal in place, try building demand. Just as every other company in America has to build up demand for its products through marketing, so too can radio stations. Sell the feature and people may start asking for it. Move the needle with a massive campaign on and off radio. If you believe in the power of radio – use it!