KQLH signed on in August 1974 as a "Country" Gospel format. Dr. William J. Roberts was the then owner and Harold Starr was the first MD/PD. Harold was a senior citizen by 1974. Then a much younger fellow, Bruce Underwood, became PD and MD and Bruce started the more "Contemporary" Christian sound . The format and station evolved from that initial start.
By the way, the same Dr. William J. Roberts, was the owner of KREL 1370 in Corona, the station
with the 5 towers near the freeway intersection in East Corona. KQLH became K-Frog in 1989 and was no longer under Dr. Roberts. 1370 KREL, which changed calls to KWRM in 1977, still stayed under Dr. Roberts ownership until Dr. Roberts' passing just a few years ago.
Dr. Roberts' daughter still owns AM 1370 in Corona. The programming now is Spanish and
Chinese. The Chinese dominates the daytime hours and comes from outside the the local studios.
The Spanish is originates in the studios near the 5 towers.