K
KPLEXCOMPLEX
Guest
You make several good points,but lets look at the flood of news -talkers. Only one appears to be working, WBAP. The others are pretty much "writeoffs" In regards to not much news in DFW.There is plenty, Business news is big, and who says sports has to be at the :15 and :45? Think innovatively and use as many sources as you can, and it can succeed. KEWS demise besides the need for its tower due to KYNG's falling. Didn't have much of a chance due to a very small budget. You go to take the chances and give it strong support,not something "lukewarm" like KEWS.
Market 5 can and should do better than what it has now. "Diversity" is almost laughable.
KLIF or KRLD could improve if they went all news, not" gossip infotainment",and "featured" to death. They could strengthen and use network ties and sports sources. KRLD is could be in a prime position using their TSN affiliation, KTVT-TV plus CBS to compliment their news. In the mid70's WRR-AM used a local news staff and the "NBC NEWS AND INFORMATION SERVICE" it worked until Bonneville bought it and transformed it into KAAM.
So the rule should be if you want listeners do something different, "ACT" don't react. Just because someone went country, and doing well or spanish, should you? They may not have the talent for the long run or funds. The landscape is so watered down, new ideas are drowning.
There is a blur separating K104,Kiss and The Beat with their formats. KLUV could stand some competition.
There is a Need for a "AAA" station,all you have to do is go to the clubs,etc.and come across that info.,just like the old days in radio( and music for that matter).
If you're afraid to venture out and your station is a "brand", get out of the business. You obviously only want to deal in real estate.
Market 5 can and should do better than what it has now. "Diversity" is almost laughable.
KLIF or KRLD could improve if they went all news, not" gossip infotainment",and "featured" to death. They could strengthen and use network ties and sports sources. KRLD is could be in a prime position using their TSN affiliation, KTVT-TV plus CBS to compliment their news. In the mid70's WRR-AM used a local news staff and the "NBC NEWS AND INFORMATION SERVICE" it worked until Bonneville bought it and transformed it into KAAM.
So the rule should be if you want listeners do something different, "ACT" don't react. Just because someone went country, and doing well or spanish, should you? They may not have the talent for the long run or funds. The landscape is so watered down, new ideas are drowning.
There is a blur separating K104,Kiss and The Beat with their formats. KLUV could stand some competition.
There is a Need for a "AAA" station,all you have to do is go to the clubs,etc.and come across that info.,just like the old days in radio( and music for that matter).
If you're afraid to venture out and your station is a "brand", get out of the business. You obviously only want to deal in real estate.