It was, and still is, a great brand positioning line.
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What does kroq need to do to get there overall numbers up against alt 98.7 KYSR?
- Thread starter hotpatrick2004
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It was, and still is, a great brand positioning line.
Yet I can tell you that when I was programming a rock station in Argentina from 2000 and beyond, nobody there had ever heard of KROQ and nobody, thus, thought it was famous.
I do think that, among English language alternative rock artists, it was indeed famous world-wide as they could break a song or artists. But that is a tiny group and not just plain "world famous". But the slogan made the station seem bigger than life to listeners, so it was a shrewd move by the station.
Richard Blade explained the “World Famous” phrase on Kevin & Bean:
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39K views · 1.4K reactions | Ever wonder where the phrase "World Famous KROQ" came from? Let Richard Blade explain. | The World Famous KROQ
Ever wonder where the phrase "World Famous KROQ" came from? Let Richard Blade explain.
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Thanks. A good story. The slogan came from what was essentially an on-air bit!Richard Blade explained the “World Famous” phrase on Kevin & Bean:
39K views · 1.4K reactions | Ever wonder where the phrase "World Famous KROQ" came from? Let Richard Blade explain. | The World Famous KROQ
Ever wonder where the phrase "World Famous KROQ" came from? Let Richard Blade explain.
In 1986 I was reprogramming Z-101 in Santo Domingo, in the Dominican Republic. We were an all merengue music station, but anyone with some cash could buy the same songs down the street and do the same format. So we decided to start with a personality morning show. I found two guys who had been fired for lack of "discipline" at other stations and we ended up hiring them both.
The next day, having never worked together, they were taking calls about problems in people's neighborhoods like street lamps and water and power outages. At one point, the "crazy guy" on the team, said, "We are here solving problems like we were the morning govenment."
We listened to the tapes later, and I said, "you just named the show". "El Gobierno de La Mañana" (The Morning Government) has been overwhelmingly #1 for the last 39 years, usually beating even the highest rated TV shows.
I think WSKQ in New York is more "mundialmente famosa", as Waldemaro Martínez says, than KROQ! So many Spanish-language stations try to imitate it (except for the extreme Dominican focus that is a total New York City thing).
People in Bogotá and Buenos Aires might not know the name of Luis Jiménez... but they know the Manolo Cabeza de Huevo prank calls.
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