What Happened to the Fort Myers Radio Market?

[Gregg.]

There's a thread about WAVV 101.1 in the Fort Myers market. I just tried looking up the station's ratings. It had long been #1 in that market but the station stopped subscribing to Arbitron/Nielsen several years ago.

I can't find the market on the ****************** website. Did they mistakenly leave it out? Or does Southwest Florida not have enough stations subscribing? I believe the market used to be in the 80s or 90s in rank.

 

[Ai4i]

I think they are about the sixth largest radio market in the state,
after Miami, Tampa, Orlando, Jax, and on the heels of WPB.

 

[drt]

There's a thread about WAVV 101.1 in the Fort Myers market. I just tried looking up the station's ratings. It had long been #1 in that market but the station stopped subscribing to Arbitron/Nielsen several years ago.

I can't find the market on the ****************** website. Did they mistakenly leave it out? Or does Southwest Florida not have enough stations subscribing? I believe the market used to be in the 80s or 90s in rank.

- the Fort Myers/Naples board still exists on this site; I just posted there putting Gregg in the subject line.


To locate it; I went to the Forum Heading that then Radio in the United States, then went to Florida, where it lists the available boards and it is there!

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There's a thread about WAVV 101.1 in the Fort Myers market. I just tried looking up the station's ratings. It had long been #1 in that market but the station stopped subscribing to Arbitron/Nielsen several years ago.

I can't find the market on the ****************** website. Did they mistakenly leave it out? Or does Southwest Florida not have enough stations subscribing? I believe the market used to be in the 80s or 90s in rank.

- the Fort Myers/Naples board still exists on this site; I just posted there putting Gregg in the subject line.

 

[strangelove]

There's a thread about WAVV 101.1 in the Fort Myers market. I just tried looking up the station's ratings. It had long been #1 in that market but the station stopped subscribing to Arbitron/Nielsen several years ago.

I can't find the market on the ****************** website. Did they mistakenly leave it out? Or does Southwest Florida not have enough stations subscribing? I believe the market used to be in the 80s or 90s in rank.

You can find the 12+ ratings for Ft. Myers/Naples here.

WAVV does not appear to be a Neilsen subscriber and is not listed.

 

[davideduardo]

I think they are about the sixth largest radio market in the state,
after Miami, Tampa, Orlando, Jax, and on the heels of WPB.

Ft Myers is Nielsen market 57 nationally with 1 million, WPB is 47th with 1.3 million. Jax is 46th and Orlando is 31st.

Miami is 11th and Tampa Bay Area is 18th.

Daytona 93rd, Pensacola 125th.

The entire national Nielsen market rank for 2019 is here:

https://www.americanradiohistory.com/Archive-Arbitron/Red-Blue-Books/BlueSpr19.pdf

 

[Gregg.]

I think the folks who operate the ****************** website had simply taken the listing for Fort Myers down for a short time. Today, it has July '19 ratings listed on it, but all the numbers are zeros. And the Arbitron site says "new today" on its Fort Myers listing. So I just caught ****************** at the wrong time. Soft AC WJPT is listed as #1, Talk station WFSX-FM is #2. I think that reverses last month's ratings.

101.1 WAVV does not subscribe. As one of the last Easy Listening stations, aimed at older listeners and not looking for agency spots, I guess they have no need to pay Nielsen for its service. But the website for WAVV claims it has been #1 in the Fort Myers ratings for 24 years in a row. When it did get listed by Arbitron, I always remember it being #1, but the listings ended some years ago when Arbitron began only publishing the subscribing station's numbers.

Thanks for the info posted above.