mj said:BCA sells all in game inventory as well as all pre / post and it is all their revenue.
Clear Chanel had the same deal with the Padres. KFMB had the same deal as well.
There are large right fees that accompany that, plus the expenses of producing the games and the talent.
That's my understanding as well. BCA claimed that in addition to the 5 million they paid for rights, they also put in an additional million in pre/post/other packaging.