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What Happens to ESPN in the San Diego Market?

G

Gregg

With 98.9 XHMORE switching to Spanish Rock, where will ESPN land in the San Diego market? 800 XESPN, which had carried ESPN Radio before it found a home at 98.9, will apparently stay with ESPN Deportes and not switch back to the English language sports network. 1360 KLSD carries Fox Sports and 1090 XEPRS takes Sporting News programming during nights and weekends. Will one of those switch if ESPN doesn't have a fulltime San Diego home?


Gregg
[email protected]
 
AM 1700 is the most likely choice for ESPN Radio.

AM 800 will not the Spanish language feed very long.
 
Bonilla's 620 was the former ESPN Spanish affiliate in SD maybe hes going to pick them back up?? and put the english on 1040??
 
According to Wikipedia, KURS is now owned by Rev. Larry Preacherman Thompson. Doesn't mention any thing about Bonnila owning it.
 
Dnajera31 said:
According to Wikipedia, KURS is now owned by Rev. Larry Preacherman Thompson. Doesn't mention any thing about Bonnila owning it.
Click to expand...

FCC has Mr Bonilla's company, Quetzal Bilingual Comm, as the owner.
 
Does anyone real care enough about sports talk for it to be a viable AM format in San Diego? I can see it back east where the summers are too damn hot to go outside and the winters are too damn cold to go outside so everyone sits in the basement rec room all yearlong watching sports on the big screen. But here - we've got the Aztecs (who cares?), the Padres (people hardly watch them, let alone want to listen to someone talk about them) and the Chargers (we pay attention when they win, but even then don't care enough to fill the stadium).

It used to be there were always advertisers who would throw away money on any sort of sports broadcasting but one good thing about the economic downtown (for business owners but not radio, TV & newspapers) is that it made folks realize that a lot of ad money was not effective (yes, good advertising is effective and I buy ads for my business, but in my years in print and broadcast media, I saw a huge percentage of ads that would never pay off for the buyers). Sports radio in this town seems to be where standards music was not too long ago, bouncing around from one low budget station to another in search of the good old days when it was viable.
 
<snark>

Maybe the should put sports on a good powerful stick.

</snark>
 
Media Hack Chris | SDR said:
<snark>

Maybe the should put sports on a good powerful stick.

</snark>
Click to expand...

If there was money in it "they" probably would. But in an era when you can watch TV on your pocket phone, the idea of just listening to washed up jocks pontificating is dated. Unless, that is, they could bring back Benny Ricardo. ::)
 
I beleive that both 620 and 800 run ESPN Deportes, but 620 is aimed at the Mexican audience with Tijuana ads and 800 is aimed at the U.S. audience with San Diego ads.

And let's remember that 1090 XEPRS is quite profitable, the #2 AM station in the market currently, ahead of KFMB and second to KOGO. 1360 KLSD was getting fair ratings as a Progressive Talk station till Clear Channel thought they could do better as a Fox Sports affiliate. Unfortunately, they're hardly showing in the ratings, tied for #40, same place that talk station 1700 XEPE is. Clearly one of those stations should go back to Progressive Talk.


Gregg
[email protected]
 
Gregg said:
I beleive that both 620 and 800 run ESPN Deportes, but 620 is aimed at the Mexican audience with Tijuana ads and 800 is aimed at the U.S. audience with San Diego ads.
Click to expand...

Yes. And 800 will continue to market themselves toward the majority Hispanic population in San Diego and will probably enjoy more success than before (when it was ESPN in English).

And let's remember that 1090 XEPRS is quite profitable, the #2 AM station in the market currently, ahead of KFMB and second to KOGO. 1360 KLSD was getting fair ratings as a Progressive Talk station till Clear Channel thought they could do better as a Fox Sports affiliate. Unfortunately, they're hardly showing in the ratings, tied for #40, same place that talk station 1700 XEPE is. Clearly one of those stations should go back to Progressive Talk.
Click to expand...

XEPRS has fairly good ratings but they have not been profitable, hence, John Lynch's recent dismissal. They invested 5 million dollars into the Padres contract and that has not brought the expected returns (not all Lynch's fault). There are/were other problems that sucked money out of BCA. Stay tuned, there may be even more fallout at BCA yet to come.
 
refriedgringo said:
XEPRS has fairly good ratings but they have not been profitable, hence, John Lynch's recent dismissal. They invested 5 million dollars into the Padres contract and that has not brought the expected returns (not all Lynch's fault). There are/were other problems that sucked money out of BCA. Stay tuned, there may be even more fallout at BCA yet to come.
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Remember when Scott and BR walked earlier this year? All tied to $$$ -- or the lack of it in their paycheck bingo bonus time.
 
Media Hack Chris | SDR said:
Remember when Scott and BR walked earlier this year? All tied to $$$ -- or the lack of it in their paycheck bingo bonus time.
Click to expand...

Absolutely. Stupidest thing ever. Lynch was pissed because they began recording the 5-6 AM hour, and so, he cut their paychecks accordingly, and the talent walked out. Tough to blame Lynch, the 5-6 AM hour was part of their contract, although I have to wonder how many people were up at that time to boost ratings. I personally don't see the draw for that show, but apparently they have a fan-base in San Diego. Eventually, the talent gave in, but it makes me wonder if some of that resolutioin was more about an advanced warning that we didn't have about the Jim Rome Show's move to KLSD in October...
 
refriedgringo said:
although I have to wonder how many people were up at that time to boost ratings.
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The 5 AM hour has just a little less listening than the 6 PM hour and more than the 7 PM hour. Many stations in many markets consider 5 AM part of morning drive now.
 
Did XEPRS overpay for the Padres? It's hard to believe 1090 is San Diego's #2 AM station and still having trouble making its payroll.

And I'm not sure how a sports morning show can pre-tape the 5 - 6am hour. Makes it hard to talk about last night's scores. I'm sure it's not easy for any morning show to get up and on the air by 6am, let alone 5am. You have to be able to talk about last night's games and still have gotten enough sleep to function. But that's all part of the deal you agreed to.

Either you get a nap in the daytime so you can watch enough of the night games to talk competently about them or you set your alarm for 3:30am so you can watch the 4am Sportscenter before you go on the air at 5 o'clock. If you're going to do a morning show, whether its sports, news-talk or even a music format, you better be talking about what happened last night or you're not doing your job.

A few all-sports stations have local all-night hosts, so their morning shows may not have to be on the air till 6am because the overnight guy is their lead-in. But if your station runs a network all-night show, and a lot of listeners are already tuning in before 6am, you have to be on the air at 5am talking about what's going on in local sports as well as news, weather and traffic. The TV stations all start their local morning news shows at 5am and many are now pushing that back to 4:30am. You can't let TV beat you if you're on the radio.

At least this is the West Coast. Makes it easier to watch games taking place on East Coast time and still get enough sleep.

Gregg
[email protected]
 
Gregg said:
Did XEPRS overpay for the Padres? It's hard to believe 1090 is San Diego's #2 AM station and still having trouble making its payroll.
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The way I understand that it works with the Padres (and I may be completely wrong about this) is that the only revenue the station gets is the pre and post game. All of the spots sold during the game go to the Padres, plus the station pays big bucks for the right to carry. I believe that was the deal when KFMB had them, and I suspect that carried forward to 1090.
 
BCA sells all in game inventory as well as all pre / post and it is all their revenue.
Clear Chanel had the same deal with the Padres. KFMB had the same deal as well.
There are large right fees that accompany that, plus the expenses of producing the games and the talent.
 
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