What I THINK of Kentucky Radio!

[icycool7227]

I've been traveling around most of the state and it has been a very interesting radio aircheck trip. Kentucky has good sounding radio for the most part but it needs to be heard online. A lot of the stations don't stream online. Lake 102-3 in Somerset is a really good combo of hot AC and CHR that I know a lot of other people would like if it was online worldwide.

But in the Corbin area on the weekend I was stunned to find 2 stations doing countdown shows that really had nothing to do with their main format. WTBK 105.7 which is supposed to be a rocker has Rick Dees on, and on WCTT 107.3 which is a mixture of AC/hot AC, they have not only Backtrack USA but American Top 40 AND Rick Dees. I think that's bad programming.

Kentucky is also the state with the most hot ACs or adult popish sounding sdtations not streaming and I wonder why. Is Kentucky poor or something?

The new WHHT Howdy 106.5 near the Mammoth Caves was an exceptionally good country station and wish I could listen to it at home. Wuhu 107 & 99-7 DJX are all great sounding CHRs but they need to get in with it 2010 and find sponsors for streams. And as a matter of fact I did the very same thing - went down to the Mainline studio and told the people working there that DJX needs to stream. And they didn't laugh at me - they just told me it was a lot of things to handle.

I don't agree with stations such as WREZ 105-5 The Cat having Open House Party on all night on weekends. Probably have to delay my leaving Paducah to actually aircheck a regular jock after Kid Kraddick in the morning. What a terrible station for CHR - almost everything on it is syndicated.

WQXX 106.1 in Morehead should drop their sports on nights and hand it over to a real sports station and concentrate on their hot AC format.

Star 103-7 in Frankfort needs to focus more on currents - they play too much old stuff.

All this is in my personal opinion of course.

 

[Goat Rodeo Cowboy]

Kentucky is also the state with the most hot ACs or adult popish sounding sdtations not streaming and I wonder why. Is Kentucky poor or something?

Well, Duh!

Look up Census data on the web. You will not only find population numbers by county, but retail sales figures by county. No matter how smart the station owner, no matter how effective the sales staff, the maximum amount of revenue available for radio advertising in a given community (station coverage area) is going to be a percentage of the local retail sales. yes, some operators are able to push the percentage up a bit, but miracles seldom occur. Yes, many Kentucky stations have to live with their means, and may not leave income that is best spent on streaming.

Not picking on Kentucky, by the way. Lived there once. Like it. But there are parts of the state that are not rolling in left-over cash.... whether for schools, for roads, for parks, for advertising, for healthcare or whatever. Many other states have communities and regions that suffer from lack of available money.

Just to pick a community out of the hat.... I breezed through Corbin, KY recently on a Sunday afternoon. If I own a radio station in Corbin and I am contemplating making room in my budget for expanding local news coverage, or acquiring someone who can build a better musical selection, or setting up audio streaming.... only have the money to implement one or the other, not all of them, what does adding audio streaming do for my station? What do I gain for my money spent?

 

[Bengalsfan]

Kentucky is also the state with the most hot ACs or adult popish sounding sdtations not streaming and I wonder why. Is Kentucky poor or something?

No, we just elect to spend our money on other services. Not for people who live 500 miles outside our coverage area.