What if the put the Dog House on movin 99.7?

[radioradiokid]

What if the put the Dog House on movin 99.7? Wild would even take a bigger hit!! Then they are already going to get from Movin. That would be a huge move for the heads of CBS.

 

[NorthStar007]

I am for whatever move that would get the Dog House back in SF and also in NY at the same time. They broadcast live from 9am-1pm in NY, so that would make them the morning drive in SF. I know that they have a big following on both coasts now.

 

[automationasphyxiation]

If you live in NYC, and are not a member of the Doghouse, how does bringing the Doghouse to a SF station make your listening experience more enjoyable?

 

[radioradiokid]

Your right a syndicated show has never been enjoyable for 2 markets! I must be talking crazy talk.

 

[NorthStar007]

If you live in NYC, and are not a member of the Doghouse, how does bringing the Doghouse to a SF station make your listening experience more enjoyable?

Because I travel to SF about 1 a month and have many friends and family in the Bay area. However what does it matter to you why I would like to see them in both markets.

 

[automationasphyxiation]

However what does it matter to you why I would like to see them in both markets.

First, I don't understand why a NYC resident would want to dilute their NYC radio show and share with another City on the other coast.
Second, because every single one of your post's in this forum appear to be promoting the Doghouse.

 

[radio profit]

Would never happen. Actually, I've learned to never say never but it would be a tragic mistake.

Doghouse attracts 19-24 year old males (and not very many lately as I look through my arbitron NYC trends...they are badly underperforming the rest of the hidious Free FM NYC broadcast day)

Movin' is shooting for 25-34 year old woman..a completely different audience.

Rick Dees may be more like it.

Sorry, lingering DH fans.

 

[NorthStar007]

Doghouse attracts 19-24 year old males (and not very many lately as I look through my arbitron NYC trends...they are badly underperforming the rest of the hidious Free FM NYC broadcast day)

First of all the Demo is 18-35 Male. In this Demo for the last 4 months the Dog House numbers have been [EDIT]

Now look at the numbers for Free Fm in SF. Station Total .4 almost off the chart. As for the morning show Corolla's numbers, I can not even find them on the list.

So you are saying the Show that was rated Number 1 in SF for over 10 years, beating even Stern's numbers will have no listeners????

[EDIT-the posting of Arbitron numbers is specifically prohibited because their use is not authorized by the copyright holder]

 

[DougR]

So you are saying the Show that was rated Number 1 in SF for over 10 years, beating even Stern's numbers will have no listeners?

I asked this before. Look at the Miller-Kaplan's. If you want to say that the Doghouse was half the show that Stern was after that, you don't have access to them.

Second, as pointed out earlier, KFCR is going after women in the money demo now. Doghouse does not fit that demo at all. When KFRC wants to sell beepers/by the minute cell phones and promote clubs, CBS should think about it.

 

[WordLife]

It probably doesn't make sense to put The Dog House on this station. However, the Dog House does have its share of female fans. If you listen to the show here and lately in NYC, they do get their fair share of female callers.

And on the notion of being in two markets. I liked it when The Dog House was in more than one market. It gave the show some variety in callers, different perspectives and even Jv said he'd like to start a East coast vs West coast type of listener battle, which the fans of the show would enjoy.

 

[DougR]

However, the Dog House does have its share of female fans. If you listen to the show here and lately in NYC, they do get their fair share of female callers.

Walk into your neighborhood ad agency and tell them that. The numbers out there just do not agree with that.

You and several others, unless you are one using several different screen names, are acting like fans. Arbitron and ad agencies don't buy because they are fans. You need numbers to back that up. And 12+ means nothing to them. And, if you want to post 18-34 trends, that needs to be deleted or you are making it up because Arbitron would shut this place down ASAP if people were posting their copywritten info.

 

[radioradiokid]

Doghouse attracts 19-24 year old males (and not very many lately as I look through my arbitron NYC trends...they are badly underperforming the rest of the hidious Free FM NYC broadcast day)

First of all the Demo is 18-35 Male. In this Demo for the last 4 months the Dog House numbers have been [EDIT]

Now look at the numbers for Free Fm in SF. Station Total .4 almost off the chart. As for the morning show Corolla's numbers, I can not even find them on the list.

So you are saying the Show that was rated Number 1 in SF for over 10 years, beating even Stern's numbers will have no listeners????
[EDIT-Arbitron citations are specifically prohibited because their use is not authorized by the copyright holder]

I understand you would be saying this because you work for clear channel.. 340 townsend (clear channel address) is already running around with heads cut off about Movin 99.7. They would die if Dog House got on this station thats why I think its funny. So Radio Profit keep posting your T-Man posts because his buzz already died.

 

[radioradiokid]

Doghouse attracts 19-24 year old males (and not very many lately as I look through my arbitron NYC trends...they are badly underperforming the rest of the hidious Free FM NYC broadcast day)

First of all the Demo is 18-35 Male. In this Demo for the last 4 months the Dog House numbers have been [EDIT]

Now look at the numbers for Free Fm in SF. Station Total .4 almost off the chart. As for the morning show Corolla's numbers, I can not even find them on the list.

So you are saying the Show that was rated Number 1 in SF for over 10 years, beating even Stern's numbers will have no listeners????
[EDIT-Arbitron citations are specifically prohibited because of a lack of authorization from the copyright holder.]

I understand you would be saying this because you work for clear channel.. 340 townsend (clear channel address) is already running around with heads cut off about Movin 99.7. They would die if Dog House got on this station thats why I think its funny. So Radio Profit keep posting your T-Man posts because his buzz already died.

Okay last message! Also I'm not a big fan of the Dog House but it would be a good move. Over all it would get people to tune in to the new station. Because we all know CBS has never got the promotion thing right. Then I'm sure you going to say well CBS put the Dog House on 106.9 to start it off right? They put zero promotion into saying that the Dog House was on that station. So what do you think is going to happen? As for getting females vs. males hmmm if you look at doghousefans.com click on comments see what you find. Okay yuck I'm done kissing Dog House ass I need to take a shower. I'm just into smart moves I hope you understand.

 

[LKellerIII]

At the risk of sounding like a "one-note Charlie," as long as Cammy is off the air, they can put on 4 hours of non-stop Polka music in morning drive, and it would still be an improvement. Or move John Tesh to mornings and team him with Whoopi...still an improvement. Seriously, Rick Dees would be a smarter move IMHO, and it fits since he's on LA's new Movin station. But that station is owned by Emmis, I believe - and they may not be ready to syndicate Dees' new show yet...or ever.

 

[DougR]

As for getting females vs. males hmmm if you look at doghousefans.com click on comments see what you find.

Once again, you are talking like a fan. Stop talking about phone calls and comments. Ad agencies and radio companies could care less about them. There are certified numbers out there. Go to Scarborough and then post that.

Leykis gets a fair number of phone calls from women too. Does that mean that women leaning stations should consider him?

 

[radioradiokid]

"Over all it would get people to tune in to the new station. "[/quote]

Your not reading everything and your sounding like a [EDIT] radio shtick. By not answering the big question that putting this morning show in the slot would bring mass listeners over all. NOT just in mornings! Okay smart guy your the new PD what would you do? HMMM let me see... I just flipped formats the best thing for me to do is get some no name morning show and jocks. That will give a a big BUZZ all over the bay area. WOW you sureee got a game plan! I'm sure MOvin 99.7 would be one of the top 5 stations in this market. Please Doug your smart write me out a game plan. Show everyone you know what your talking about. I'll laugh my ass off if you dont write one out.

P.S please dont say Rick Dee's he just started and on a Emmis payroll. I want to hear a game plan that really could happen. Not something in your dream land!

[EDIT-vulgarity]

 

[DougR]

Movin is going after WOMEN, 30-44. That is what they want. That is what they are selling to advertisers. You do know 12+ numbers mean nothing. They don't care if an 18 year old guy is listening. They don't care if a 65 year old woman is listening. They don't care if a 28 year old man is listening. They are not going to take that to any advertisers.

Do you know a group that might be offended or turned off by the Doghouse? 30-44 year old women is one.

So, that makes a lot of sense, bring in a show that might turn off your target demo. No jocks make more sense than the Doghouse.

Radio is not network TV. Just bringing in the most listeners is not the goal of a radio station and can hurt it if it brings in the wrong type of listener.

I'm not saying the Movin' format is great. I'm saying the Doghouse is the wrong fit for that format.

 

[NorthStar007]

Doug,

What was posted about trends and demos was taken from the NYRMB. I would say that it is one of the most respected radio boards in the country. Although Dr. Sniffen likes to censor the board.( Which I guess is his right, being it is is board). The Doghouse Show is all about that Demo 18-34. However after listening for sometime now, I notice a good percentage of females phone in. It was even talked about on O & A that the Doghouse gets alot of female callers. Now lets add in the fact that the people that I know that listen to this show are 40+. Why you might ask, well because a good percentage of them are old Stern listeners that did not follow him. I do agree with you about the fact that movin 99.7 will not be a good fit for the Doghouse. If they try anything with them in SF I would have to think it would be Free Fm 106.9. I am sure you can not think that they will not help that station. All the best

 

[DougR]

I am not bashing the Doghouse. They have a loyol following in SF. And, I never disagreed with the 18-34 ratings from Sniffen's board.

I'm just trying to point out that just because CBS has a morning drive open in SF, it does not mean they are a fit for the station.

And, with all the brain dead decisions made by CBS in the last year or so, maybe they will throw them on KFRC.

But, If CBS was that anxious to place the Doghouse back in SF, they could have just put them live on 1550 am months ago.

As for KIFR, yes that seems like a good fit. The only problems are that 1) If they cancel Carolla here in SF, it would mean he is pretty much toast. He currently does get the highest ratings on that station. and 2) I don't know if O&A would look kindly on flipping time slots with the Doghouse from what is done in NY. I would assume O&A would want the morning drive then be followed by the Dohouse. So, they again would not be live.

My best guess is they might end up on LIVE 105 morning drive at some point.

 

[radioradiokid]

So Doug the only game plan if any you just gave was "Max FM". I called you out to come up with a great game plan to make Movin a top station. Doug ladies and gentlemen cant even do that. He keeps saying how a radio show isnt a good fit great! We get the point. The question was what would you do Doug? Is "Max FM" thinking really your game plan? HAHAHAHAHAHA