As many of you may or may not know, Fly 92.9 has sunk to Z-93-like levels in the ratings. Fly is a good music station but something is missing. I think one thing is no morning show. They should bring in Jeff Wicker ASAP. He's currently out of work after getting downsized at WSMW. Also they need to have a night host...even if someone else in the building from Hot or WROU would voicetrack it, or even let Steve Weed track it. Danielle is doing the best she can, but one jock can't hold a station together all by themselves. Thoughts?
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What is behind the ratings freefall of Fly 92.9?
- Thread starter alans613
- Start date
Most of the more successful "Adult Hits" stations I've monitored do not play music from the 1960's. But, that's what got the station a lot of buzz when it first came on the air. Some people perceived it as a new kind of "oldies" station. But when the station flips from "Wooly Bully" to "Beds Are Burning", (or worse) it's too much for those partisans, and they tend to punch away. I am aware, though that the concept of musical train wrecks is part of the conception of this format.
Another question: does a 30-something female really want to hear "Wooly Bully" anyway? Do they punch out when those songs come on? It's possible five decades of music is too much.
Certainly, promotional dollars could help. But, they seem to be in short supply everywhere these days. I'm sure Fly is feeling the same pinch just about everyone has.
Air staff? If you can't spend money on promotions in this economy, it's a darn sure bet you're not going to spend tens to hundreds of thousands of dollars on staff. And I'm not sure more staff would help much in what's supposed to be a "music-intensive" "jukebox" format. If anything, a more high profile staff could be a hinderance, when you've spent so much time talking about "all the music we play".
Fly did succeed in doing one thing: it knocked Mix and Lite around quite a bit the first couple of months on the air. Though to the defense of the latter stations, Mix and Lite seem to have come right back, leaving Fly back where they were - in the 3 share range.
Interestingly, though: when they were Z-93, they enjoyed one thing they don't have anymore. Z was tops most often among 18-34 listeners and that can get you on some buys. It's a lot tougher to get buys when you find yourself the #3 A/C station 25-54.
Another question: does a 30-something female really want to hear "Wooly Bully" anyway? Do they punch out when those songs come on? It's possible five decades of music is too much.
Certainly, promotional dollars could help. But, they seem to be in short supply everywhere these days. I'm sure Fly is feeling the same pinch just about everyone has.
Air staff? If you can't spend money on promotions in this economy, it's a darn sure bet you're not going to spend tens to hundreds of thousands of dollars on staff. And I'm not sure more staff would help much in what's supposed to be a "music-intensive" "jukebox" format. If anything, a more high profile staff could be a hinderance, when you've spent so much time talking about "all the music we play".
Fly did succeed in doing one thing: it knocked Mix and Lite around quite a bit the first couple of months on the air. Though to the defense of the latter stations, Mix and Lite seem to have come right back, leaving Fly back where they were - in the 3 share range.
Interestingly, though: when they were Z-93, they enjoyed one thing they don't have anymore. Z was tops most often among 18-34 listeners and that can get you on some buys. It's a lot tougher to get buys when you find yourself the #3 A/C station 25-54.
I still hear the occasional Beatles tune but most of the other 60s tunes are gone(Procol Harum's "Whiter Shade of Pale" was played quite a bit in the first couple months). I wonder how long before the Fly gets swatted off the air. Looks like killing Z-93 was a mistake seeing that they're basically getting the same 12+ ratings with a different format. :-\
Stopped listening when Z was dropped for Fly...If you want jock-less Jack music listen to I-tunes all day...that's all that Fly is.
No personalites,no promotions,no jocks, NO LISTENERS!
92.9 has been a disappointment ever since. ....and Channel (...uh...what's their name again at 94.5?) is equally a joke. Radio Disney would be better on 92.9 than FLY!
No personalites,no promotions,no jocks, NO LISTENERS!
92.9 has been a disappointment ever since. ....and Channel (...uh...what's their name again at 94.5?) is equally a joke. Radio Disney would be better on 92.9 than FLY!
Limp73 said:Stopped listening when Z was dropped for Fly...If you want jock-less Jack music listen to I-tunes all day...that's all that Fly is.
No personalites,no promotions,no jocks, NO LISTENERS!
92.9 has been a disappointment ever since. ....and Channel (...uh...what's their name again at 94.5?) is equally a joke. Radio Disney would be better on 92.9 than FLY!
Z-93 was a heritage CHR...Mainline comes in and was interested in cutting costs, so away goes the CHR format(See 99DJX in Louisville and how they've basically gotten rid of all the air talent)and in comes the Adult hits format. At first the sample listeners liked what they heard, but eventually the sampling stopped and they went back to Mix or Lite or wherever they came from.
Danielle is the only air talent and she can only do so much. She plays the cards she is dealt and goes with it. Very nice person as well.
I wonder what would've happened if they had went with a Classic Rock format on 92.9, say WING-FM. They could've probably done at least a steady 5 share like the old WING was doing before they dumped it for Hot. :'(
It would be more difficult to do the old WING-FM format because WTUE pretty much owns the classic rock position. When WING-FM was here, TUE was more current-based "the best rock ever made, the best rock being made". It'd be a tougher row to hoe now.
Blue Chip/Radio One pretty much killed off Z.
Blue Chip/Radio One pretty much killed off Z.
gr8oldies said:Blue Chip/Radio One pretty much killed off Z.
Couldn't have said it better myself.
What will they do now? They wouldn't go back to CHR would they?
Dayton needs SOME kind of CHR. I don't think Premium 9-4-5 counts anymore. And as far as I'm concerned, 1029 skews just as much Urban sometimes as Rhythmic.
K
kentuckymedia
Guest
Ahhh...once again, the misunderstanding of how radio works!
Radio needs money to survive. Z93 was bleeding more money than any other station in that cluster, if it were all about ratings, you think they would do something different with 101.7?
Z93 was a good station, and very missed! However, when they launched Fly, it did have a nice sample. The ratings slid a little bit, but not anywhere close to where Z93 existed. HERE IS THE POINT: FLY is making twice what Z93 was making!
Mainline is owned by Arlington Partners which is an investment firm. WDJX is actually making money, not the most in the world...but its making money...Z93 was not~ So now, you have FLY which may be in the 3+ shares but making upwards of 3.5 to 5 Mil per year where Z was lucky if it made 2 million....
Radio needs money to survive. Z93 was bleeding more money than any other station in that cluster, if it were all about ratings, you think they would do something different with 101.7?
Z93 was a good station, and very missed! However, when they launched Fly, it did have a nice sample. The ratings slid a little bit, but not anywhere close to where Z93 existed. HERE IS THE POINT: FLY is making twice what Z93 was making!
Mainline is owned by Arlington Partners which is an investment firm. WDJX is actually making money, not the most in the world...but its making money...Z93 was not~ So now, you have FLY which may be in the 3+ shares but making upwards of 3.5 to 5 Mil per year where Z was lucky if it made 2 million....
N
no respect
Guest
As with radio in general, people are tired of the same old S _ _ _!
D
daytontruth
Guest
So now, you have FLY which may be in the 3+ shares but making upwards of 3.5 to 5 Mil per year where Z was lucky if it made 2 million....
Does "making upwards of 3.5 to 5 mil per year" mean profiting that much or are you referring to billing? Either way, you must not be privy to Miller Kaplan. There is simply no way they are billing that much (according to the monthly Miller Kaplan) and there is really no way they're profiting that much.
Does "making upwards of 3.5 to 5 mil per year" mean profiting that much or are you referring to billing? Either way, you must not be privy to Miller Kaplan. There is simply no way they are billing that much (according to the monthly Miller Kaplan) and there is really no way they're profiting that much.
lovejamminoldies, you got me thinking(That can be extremely dangerous at times)...Why couldn't Mainline just go full-blown CHR/Pop on 102.9 and move the Rhythmic product to 92.1? I don't think anyone in Dayton is really begging for an Urban AC anyhow. They could even voicetrack 92.1 to save cash.
But if you did that, would 92.1 and 102.9 cannibalize eachother too much? Maybe.
If you evolve 102.9 to CHR/Pop, you want to do it slowly, over maybe a 6 month period. Don't all of a sudden start playing Shinedown, The Fray, and All-American Rejects one day.
Add a few more pop titles at a time, while not ignoring your current Rhythmic tracks. At this current time, I'd say maybe Pink, and Kelly Clarkson. I believe they already play Gaga. And then you'll eventually get to the Shinedown and AAR records, but thats a few more months down the road. That way you ween the audience on to it somewhat. Sure, you'll probably lose a few along the way, but the majority will stick around, whereas if you just shifted suddenly, you'd lose much more.
B96 in Chicago, while it's losing to WKSC in PPM, I personally think their logs look fantastic! Or something along the lines of AMP radio in LA. Very Rhythmic leaning CHR, but extremely hit driven. Could still call it "Hot 1029".
But could Dayton support that, plus 945, PLUS Urban on 92.1? I'm not sure. I'd say make 92.1 a bit hotter, if possible, but not too 'young' where it would/could damage 102.9
If you evolve 102.9 to CHR/Pop, you want to do it slowly, over maybe a 6 month period. Don't all of a sudden start playing Shinedown, The Fray, and All-American Rejects one day.
Add a few more pop titles at a time, while not ignoring your current Rhythmic tracks. At this current time, I'd say maybe Pink, and Kelly Clarkson. I believe they already play Gaga. And then you'll eventually get to the Shinedown and AAR records, but thats a few more months down the road. That way you ween the audience on to it somewhat. Sure, you'll probably lose a few along the way, but the majority will stick around, whereas if you just shifted suddenly, you'd lose much more.
B96 in Chicago, while it's losing to WKSC in PPM, I personally think their logs look fantastic! Or something along the lines of AMP radio in LA. Very Rhythmic leaning CHR, but extremely hit driven. Could still call it "Hot 1029".
But could Dayton support that, plus 945, PLUS Urban on 92.1? I'm not sure. I'd say make 92.1 a bit hotter, if possible, but not too 'young' where it would/could damage 102.9
Look...94-5 is going away.
Count on it. The station, according to all sources has to be sold by the end of the year, and I cannot see in my wildest dreams that a standalone owner (which in all liklihood is what it may be) is going to continue the station in a CHR format. Admittedly, anything could happen in the sale process, but the talk in the market is that the most likely scenario is that 94-5 will eventually be some sort of format that will not be playing contemporary music.
So actually, the "move Hot to CHR and Urban to 92.1" might make a modicum of sense. We'll see...
Count on it. The station, according to all sources has to be sold by the end of the year, and I cannot see in my wildest dreams that a standalone owner (which in all liklihood is what it may be) is going to continue the station in a CHR format. Admittedly, anything could happen in the sale process, but the talk in the market is that the most likely scenario is that 94-5 will eventually be some sort of format that will not be playing contemporary music.
So actually, the "move Hot to CHR and Urban to 92.1" might make a modicum of sense. We'll see...
no respect said:As with radio in general, people are tired of the same old S _ _ _!
Then why, according to figures just released within the past few weeks, is radio listening up?
I doubt it. Remember at one time it was just U-92 as Urban and Z-93 as CHR/Pop in Dayton and they both co-existed well in the market. 102.9's flip from Classic Rock to Urban/Rhythmic CHR took out both stations, one so Radio One could swoop in and buy 92.1 for pennies on the dollar and the other was just pure stupidity on BC/RO's part. Destroying a Heritage CHR was a stupid move on Blue Chip/Radio One's part. Yes Mainline flipped Z-93 but someone needed to shoot Old Yeller sometime or another. The property was far too damaged to reverse course.rubberchicken said:But if you did that, would 92.1 and 102.9 cannibalize each other too much? Maybe.
The most likely scenario as I said would be to go CHR/Pop on 102.9 and move Urban to 92.1. If I remember right U-92 did well in the ratings before Hot went on the air. I do agree that you should evolve slowly towards Pop on 102.9.
If 94.5 ends at the end of the year that will leave Dayton with no CHR on the dial and I just can't see that happening. In a town with THREE Country signals how long can the market go without ONE Pop? ???
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