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What is the worst and most obnoxious commercial on Boston radio?

I can stand most radio commercials, but even I have to admit that Limu Emu and Doug takes the cake for the absolute worst on radio AND TV.
Limu Emu and Doug is now tops in "commericals that I can't understand the intent for whatsoever." And that ad campaign frankly does NOT translate to radio. At all.

It's as if ad agencies are playing pranks on these blue chip advertisers to see if they'll fall for something that incomprehensible.
 
It's very simple: The guys from the ad agency were sitting around with the guys from Liberty Mutual: "We need a cute animal like the Gekko....now what animal rhymes with 'Liberty Mutual'"?:p
 
The return on investment must be pretty low for these types of ads that have little to do with the product. Not many people are likely to switch insurance companies just because they like emus, gekkos, or wet teddy bears. But if they do decide to switch (likely because their current insurance company has done something to alienate them), the exec's want to believe that the the first thought in the customer's mind will be Flo, the General, or their favorite small animal...
 
The return on investment must be pretty low for these types of ads that have little to do with the product. Not many people are likely to switch insurance companies just because they like emus, gekkos, or wet teddy bears. But if they do decide to switch (likely because their current insurance company has done something to alienate them), the exec's want to believe that the the first thought in the customer's mind will be Flo, the General, or their favorite small animal...
You've got it... it is all about top of mind awareness. If you create that, you can also stress lower cost or customizable policies or better claims service or whatever.

Like cars, we don't buy insurance every week or month or even year. So the idea is to get people to convert, after which they have a long time to amortized the advertising "cost per sale".

Unlike things like Coca-Cola or MacDonald's which require constant reminders to buy again and again, insurance is something we might consider changing once every few years and what is needed is awareness and a clear motivation factor. So, when I need to insure my pet emu, you know who I'll call.
 
I don't have a pet emu, so when I'm in the market for insurance, I'll remember NOT to call LiMu. Oh well, they probably figured they'd gain more with their name awareness strategy than they lose.
 
Have to agree with Kars for Kids, but strictly the original version that has been on for almost 15 years. The guy who sings with kid irrationally gave me chills. My old (youthful) joke was to ask if the guy was actually looking for a donated van. Inappropriate and juvenile; but that was my initial reaction to hearing a kid singing, then the man with a deep voice all of a sudden starting to sing with the kid. It was mainly the way he sang it. I can't explain it better, just sounds off to me.
"The guy who sings with (the) kid" is mimicking Johnny Cash. I never interpreted it as creepy or offensive as you apparently do. Sorry you feel that way.
 
"The guy who sings with (the) kid" is mimicking Johnny Cash. I never interpreted it as creepy or offensive as you apparently do. Sorry you feel that way.
That doesn't sound like Johnny Cash to me. Perhaps if he sang the jingle on his own, but such was the way I interpreted it when I first heard it. I said creepy, not offensive. "Offensive" and "offended" are far too over used in today's common vernacular. It was more that the layout of the jingle was interpreted as such in my young mind at the time, and the impression got a bit ingrained, as they never dropped the original version even with recording its variants and updated versions. If the goal was to sound like Johnny Cash, then my original analysis of not liking is even stronger, adding the fact that they thought the man behind songs like "Folsom Prison Blues," "The Wanderer," "Ain't No Grave," "When the Man Comes Around," and so on was the guy to emulate in an upbeat ad aiming to donate cars. Why not try to emulate Jim Morrison or David Gilmore as well?

Furthermore, thanks for the grammar correction, I didn't catch that in my original writing.
 
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I can't remember what he pitches in the ad, but there's one when mazz says something about occasionally googling his name and says "he's not obsessed just curious"

just feels a bit over the top narcissistic
 
Maybe they should hire K000ner to sing a version of Kars for Kids!
Problem is people would end up calling a different phone number thanks to Koooonah's speech impediment.
 
Problem is people would end up calling a different phone number thanks to Koooonah's speech impediment.
GOONER doesn't understand American math or our grammar for that matter. "Text seven zero four seven zero, that's seventy-four seventy." In my world seventy-four seventy is 74,70. And then there's his grammar issue with plural nouns, the democrats-is, her parents-is. SMH.

AND, while we're at it. Howie claims he takes a certain product which he advertises on his program every 20 damn minutes. He says it gives him "mental clarity" and then a few minutes later he gives out the wrong call in number to his show. Says he keeps a jug at home and a jug in the studio. Hey Howie, how about actually taking the product, or, in your case, it apparently doesn't work, so stop with the false advertising. He claims it lives up to everything it says it will do, sure, nod nod, wink wink, not in his case! In an ad for another product/service, he actually has Taylor give out the phone number. For the longest time he couldn't pronounce Pete Buttigieg's last name, mind you it took a couple of times of hearing the pronunciation for everyone to get it correct, same with Kamala, but, with Howie it took months and he actually had it spelled phonetically on a piece of paper and when he went to say the name Buttigieg, you could hear him sounding it out, boo ta, boo, boo ta jej, boot a judge, yeah that's the ticket!
 
Anything that is now on WBZ, the Iheart produced Texas rednecks " the biggest no brainer in the history of earth" " kick yourself in the head"
" I lahd and didn't want to hell for selling a timeshare" .
There are local timeshare cancelation specialists that the sales force can find,who don't have that southern fire and brimstone vibe.
Also the local businesses whose owners who are either too cheap to hire either a production company voiceover, or need to hear their voices on the radio, whose Boston accents are insufferable, " Auto BAWDY" " Joe JACKA LONY".
that's my response to this thread.
Ate you happy?
 
The financial ones have run for years and it's something like Westlynn Financial. Bill Kelly's monotonous tones ran for years but he suddenly passed on.
I was in PA and listening to RKO via iHeart.They threw local Pitt and Philly advertisers (with their accents) in to the spot breaks.
 
You just can't make this crap up! Not only does Howie take a certain product that gives him "mental clarity" 😂 (LMAO) BUT, he also takes a certain product for "memory and focus". Does anyone else find this amusing seeing as Howie can't even remember the call in number to his show, among other things? :ROFLMAO: :LOL: 😂 :unsure: :rolleyes: 😃
 
Anything that is now on WBZ, the Iheart produced Texas rednecks " the biggest no brainer in the history of earth" " kick yourself in the head"
" I lahd and didn't want to hell for selling a timeshare" .
There are local timeshare cancelation specialists that the sales force can find,who don't have that southern fire and brimstone vibe.
Also the local businesses whose owners who are either too cheap to hire either a production company voiceover, or need to hear their voices on the radio, whose Boston accents are insufferable, " Auto BAWDY" " Joe JACKA LONY".
that's my response to this thread.
Ate you happy?
No, I'm not happy, Norm. iHeart let go of Michael Coleman when WBZ moved out of 1170 SFR. Really. Dumb. Move. In addition to his oftentimes zany creativity in creating ad copy of station imaging, Michael could do many voices. With Michael pretty much gone, we now have bland. Bostonians with severely bad accents should not be allowed on the radio UNLESS their accents have been suppressed some 60 dB or more. A Noo Yawk accent is less grating on the ears.

Disclaimer: I do not hail from either Boston or New York.
 
You just can't make this crap up! Not only does Howie take a certain product that gives him "mental clarity" 😂 (LMAO) BUT, he also takes a certain product for "memory and focus". Does anyone else find this amusing seeing as Howie can't even remember the call in number to his show, among other things? :ROFLMAO: :LOL: 😂 :unsure: :rolleyes: 😃
Howie could probably hawk a dead groundhog and his adoring fans would go bananas over it.
 
You just can't make this crap up! Not only does Howie take a certain product that gives him "mental clarity" 😂 (LMAO) BUT, he also takes a certain product for "memory and focus". Does anyone else find this amusing seeing as Howie can't even remember the call in number to his show, among other things? :ROFLMAO: :LOL: 😂 :unsure: :rolleyes: 😃
As Howie would say, "You can't make this stuff up--it would take a heart of stone not to laugh"
 
The financial ones have run for years and it's something like Westlynn Financial. Bill Kelly's monotonous tones ran for years but he suddenly passed on.
I was in PA and listening to RKO via iHeart.They threw local Pitt and Philly advertisers (with their accents) in to the spot breaks.
I believe it's in fact "Weslend" but pronounced like you say, and their "no-brainer" ads are pretty much identical to a series of ads that used to run 10 years or so ago by "Lenox Financial" (pronounced "Linux" by the No-Brainer Guy) until they got in trouble in a few states for running misleading ads that offered "no closing costs" when in fact there were often closing costs, and for conducting their business without the holding the necessary licenses. I don't know for sure if they're two different companies, but as I said, they're doing the same pitch in their ads with an identical-sounding pitchman.
 
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