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Actually, I think it was elevator music mixed in with a popular song or 2. It went on the air around the Spring of 1997. Was full blown AC-hot AC in late 1997.
You are correct about WZAX was originally at "Hot AC" with studios in a house on Falls Road in Rocky Mount, then
moved to where the "Say 98.5"(WSAY, now WDWG) studios are when First Media Radio LLC made the purchase a
few years later.
I work there and you are partially correct. After we moved out of the old house we moved to the office park in front of the Highway Patrol station on 301 out near Wesleyan College before First Media bought the stations (then WZAX and WKTC separately) and moved them all to our current facilities. WKTC was "merged" into WSAY's format to become WDWG and 95.5 became WPWZ {Power 95.5) our urban format. Then around 2006 WZAX moved from its original frequency of 99.7 to it's current 99.3 WZAX went on the air in Feb of 1997 and was a mix of the 70s, 80s and then 90s music called NEW Mix 997/979 with WLGQ in Roanoke Rapids. Not really simulcasted, but the same playlist/liners, voice tracks played on each station's hard drive. I started in August of 1997 and I know this to be true for I voice tracked on the weekends at the time. I have some of the early recordings of when we were this format. I remember Double Q and it's format was "merged" into ZAX's when the purchase occurred of the frequency/station from Curtis Media I believe and went to then Mainquad to move WKTC to 95.5 from 96.9.
I can tell you what WZAX played when it signed on. I built the station and played the first song. The format was A/C. It was decided that it was too soft and we later switched to Hot A/C.
I can tell you what WZAX played when it signed on. I built the station and played the first song. The format was A/C. It was decided that it was too soft and we later switched to Hot A/C.
Actually I thought it was a pretty good format. I have a tape or two of it then. I started in August of 1997 and remember those days very fondly. I'm still with the station albeit laid off indefinitely.
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