• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

What would be the benefits of keeping or loosing local network affiliates?

B

beantownradio25

Guest
What would be the benefits of keeping or loosing local network affiliates for major broadcast networks? Besides really small markets where there isn't a need for a major network affiliate, I don't see the point of say CBS getting rid of their affiliates. It seems like shooting yourself in the foot to me.
 
At this point in time I think it would be a bad idea. I think also that the local stations need the networks more than the networks need them; the networks have the choice of distribution among a network of local stations or through cable companies across the country. The stations themselves though need the network affiliations to provide national news service as well as higher-budget prime-time programming that they could not possibly produce on their own.
 
I think MJ has got it right. If the traditional OTA networks were to abandon the local affiliate model, the affiliates would suffer the worst.

This whole Comcast/NBC deal will be interesting to watch. Some years down the road I can see Comcast wrestling the NBC affiliations away from local stations in certain markets where they (Comcast) own a cable operation. The local Comcast cable operation would then be the local NBC affiliate. It seems like a shrewd business move. No need to pay compensation or try to wrangle compensation from an affiliate. Plus, all revenue goes back to NBC/Comcast, not to a third party OTA station. The question is, how would Comcast run their local, cable-only NBC affiliates? Local news? Will the same sort of daytime & evening syndicated programming available on the local Comcast NBC affiliate?

Interesting.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom