As for the topic...NEITHER. Krock is probably banking on PPM to bring their numbers up. Regardless of what the numbers COULD be, the general perception is neither format would work viably in NY. This being the case, why would advertisers be any different? Country wouldn't bill well at all.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
What would do better in NYC - Country or Classic Hip Hop?
- Thread starter JayD
- Start date
A country station will do well----if-----it acts like pulse 87.7, meaning it does not label the music it plays-----if it promotes like y107 did----if----it targets 'plj,fresh,kjoy,hud,the breeze and 'lite-fm.Todays country music can even take away Rock listeners-if done right!!!!!!!
Classic hip hop would work in NYC. There has to be a huge audience that is disenfranchised by the junk that you hear on Hot 97 and Power 105 (both stations playing stuff like Justin Timberlake and Rihanna, and complete junk like Soulja Boy, Hurricane Chris, Flo Rida, etc), with both stations having a CHR presentation and seldom ever playing anything from previous decades. I don't see why a station focusing on the hip hop of the '80s and '90s couldn't work - if the folks over 30 that grew up on hip hop aren't listening to Hot or Power, what are they tuned into? Fresh? PLJ? Lite FM? Give me a break.
The fact that Emmis devotes some time to old school rap on Kiss FM should tell you something. While they might not be the right company to launch such a format for obvious reasons, I think that it would be a major step up over some of the current options - it would make an excellent replacement for either Fresh or PLJ given the weak ratings at both stations.
The fact that Emmis devotes some time to old school rap on Kiss FM should tell you something. While they might not be the right company to launch such a format for obvious reasons, I think that it would be a major step up over some of the current options - it would make an excellent replacement for either Fresh or PLJ given the weak ratings at both stations.
Let me step off my dance music podium for a minute..... 
I think classic hip-hop can work IF it was done in a "98.7 Kiss from the 80's" manner and you mix in some classic R&B to it. Meaning, play the music from 1979 up to about 1995 and perhaps once in a blue moon intersperse it with something current. And when I mean current, as in a track that the 30+ demos can appreciate. Other than that, spin Whodini, Run-DMC, Kool Mo Dee, and add in Patrice Rushen, Sybil, Gwen Guthrie.
I do on occasion listen to "Throwback" on Hot 97's HD-2 offering and it does sound pretty good.
Regarding country, I do think there is a bigger audience here in the tri-state area than perceived. It shocks me that a suburban station (such as WFAS) doesn't try the format. For suburbia, country music works. As far as the city in itself, country concerts may be sold out and certain country venues here (as in bars/clubs) do pack, but I really don't know if a K-Rock flipping that way would get huge numbers. Though with respectable numbers compared to what they are doing now....YES.
I think classic hip-hop can work IF it was done in a "98.7 Kiss from the 80's" manner and you mix in some classic R&B to it. Meaning, play the music from 1979 up to about 1995 and perhaps once in a blue moon intersperse it with something current. And when I mean current, as in a track that the 30+ demos can appreciate. Other than that, spin Whodini, Run-DMC, Kool Mo Dee, and add in Patrice Rushen, Sybil, Gwen Guthrie.
I do on occasion listen to "Throwback" on Hot 97's HD-2 offering and it does sound pretty good.
Regarding country, I do think there is a bigger audience here in the tri-state area than perceived. It shocks me that a suburban station (such as WFAS) doesn't try the format. For suburbia, country music works. As far as the city in itself, country concerts may be sold out and certain country venues here (as in bars/clubs) do pack, but I really don't know if a K-Rock flipping that way would get huge numbers. Though with respectable numbers compared to what they are doing now....YES.
we need an all Motown station, people luv the sound; an all Motown station would be able to program all Top 40 hits, not just some, from the Supremes,Marvin Gaye,Temptations,Jackson 5,Mary Wells,4 Tops,Stevie Wonder,Gladys Knight & the Pips,solo Michael Jackson,the fantabulous Marvelettes,the Motown era Spinners,Martha & the Vandellas,the Miracles. solo Smokey Robinson,'lost classics by the Velvelettes and the Elgins, Marvin & Tammi duets,,and that's just the 60s!
throw in 70s and 80s from Rick James,Commodores,Teena Marie,solo Diana Ross,DeBarge,solo Lionel Richie, Boys 2 Men,Mary Jane Girls,Thelma houston, 70s post Ross Supremes, and you have, ...WMTN; Radio Motown;
and it would kick everyone's butt!...bank on it...
throw in 70s and 80s from Rick James,Commodores,Teena Marie,solo Diana Ross,DeBarge,solo Lionel Richie, Boys 2 Men,Mary Jane Girls,Thelma houston, 70s post Ross Supremes, and you have, ...WMTN; Radio Motown;
and it would kick everyone's butt!...bank on it...
S
SICKofIT
Guest
all motown, give me a break, how about a surf, british invasion, folk rock format, beach boys, jan and dean, ripchordes, nashville teens, dc5, honeycombs, freddie and dreamers, byrds and so on..why is it always soul and motown.
lalumia said:
Hehehe. The return of Jammin' 105 ;D :
Personally I like to see Classic Country, But As we see results of the arbs with the radio stations playing current country tunes in NYC in the past 2 decades,were in the celler with their books and all the stations end up dying off and petering out into the sunset on their horse and wagon loaded with crappy demos .WHN,WKHK,WYNY and if you want to count WLIE 102.5 Long Island were the casualties of country radio, I doubt the classic country will last a month in the Big City.On a HD channel maybe ok to have classic country. Classic Rap probably go ok in the Big City.
C
chuckydoll
Guest
Solution: Turn 92.3 K-Rock into Country 92.3
The format holes in NYC right now are country and jazz/AC. A 3rd R&B/hip-hop FM in this market would be financial suicide. Jazz/AC brings a loyal audience but Emmis just dumped the format in NYC for financial reasons.
Forget ratings, demographics and billing. CBS wants its FMs as low-maintenance as possible.
K-Rock doesn't do well except for O&A. RXP is gonna take away your upper end and the iPods your lower end. Solution?
Turn 92.3 K-Rock into Country 92.3. Launch it jockless the way CBS launched Fresh 102.7. Result? Positive press not only in NYC but in the national media.
Dan Mason got props for bringing oldies back to 101.1. He would get bigger props for bringing country back to a full-market signal in market #1.
The format holes in NYC right now are country and jazz/AC. A 3rd R&B/hip-hop FM in this market would be financial suicide. Jazz/AC brings a loyal audience but Emmis just dumped the format in NYC for financial reasons.
neo11 said:
Forget ratings, demographics and billing. CBS wants its FMs as low-maintenance as possible.
K-Rock doesn't do well except for O&A. RXP is gonna take away your upper end and the iPods your lower end. Solution?
Turn 92.3 K-Rock into Country 92.3. Launch it jockless the way CBS launched Fresh 102.7. Result? Positive press not only in NYC but in the national media.
Dan Mason got props for bringing oldies back to 101.1. He would get bigger props for bringing country back to a full-market signal in market #1.
A
adma
Guest
Walter Graff said:
Ah, but for the umpteenth time, it isn't the "guy in a cowboy hat" stigma anymore. It's something uglier: the "pasty white Red State Republican" stigma.
That said, I think the dentist's logic behind finally falling in with the country-for-NYC bandwagon is: given the straits existing formats and formulas are in, whaddaya got to lose. And besides, as with the equally-incongruous-in-NYC realm of conservative talk, it might at least address who's left with a commitment to this radio thang these days...
- Status