True, most stations in the Eastern and Pacific time zones
air "Wheel" first; if I had them and also a strong news block,
I'd want to hold the audience with "Wheel" right after the news.
Some of the stations that carry "Jeopardy!" first (my ABC station,
WTVD, is one) already had "Wheel" at 7:30 when they got "Jeopardy!";
some, like WFTV Orlando, put "Wheel" at 7:30 because CBS affiliate
WCPX (now WKMG) had been carrying it at 7:30. But as someone
pointed out, there are markets where "Jeopardy!" is the stronger of
the two (doesn't surprise me that Boston is one), and they would appear
to be markets likely to carry "Jeopardy!" at 7. And I can think of
only one in the Central and Mountain time zones which carries the two in tandem:
KMGH Denver airs "Jeopardy!" at 6 and "Wheel" at 6:30. I think "Jeopardy!" is a
case of counterprogramming, since the local newscasts on KCNC and KUSA are stronger
than KMGH's; "Wheel" is up against a 6:30 local news on KCNC and "ET" on KUSA and leads
into primetime.
Bottom line: as in every other programming decision, what is going to be the most
effective for the station? Station managers and PDs are human, after all, and there's
no set formula that says one or the other has to air first. (It's like I used to wonder, back
in the '70s, why there was so much variation in the times the network news aired; for
example, I'd get ABC on WLOS at 6 and on WXIA at 6:30. A PD once told me, "Every
station is different.")
And as for thinking outside the box, I recall that I was in favor of ABC's trying something
like the CBC's "The National"/"The Journal" at 10 PM if Jay Leno's primetime show had made it.
We know the outcome, but at the time I thought it was a good idea. And I'm also wondering
if the time is coming when ABC, CBS, and NBC will follow Fox's lead and end primetime at 10,
giving that back to the affiliates for local news?