I grew up here in SWFL (1980-1999) & still visit every once in a while. Although it is gimmick branding, the majority of (General Robert E.) Lee County residents still roam around with their confederate flags on their Chevrolet trucks & cheer that orange man on. I remember when I was in pre-school in 1984, we would pledge to the American flag, then turn to the other side of the room & pledge to the Confederate flag. However, this brand failed the last time, so I doubt it will work this time. At least they have a placeholder format for the next 4 years?