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Where Do You See The Oldies Format and Oldies 103.3 Ten Years From Now?
- Thread starter Retro
- Start date
Ten years from now, the back end of WODS's Christmas music package will have merged with the front end and it will be all Christmas music all the time...24/7, 365.
And we will begin making posts about when we think their 6 week regular music package will begin and end during the year. ;D
Uncle Dale will be the only jock on the station as he attempts to compete for longevity versus the now 35-year run of Loren and Wally on Classic Oldies Kountry Klub 105.7.
And we will begin making posts about when we think their 6 week regular music package will begin and end during the year. ;D
Uncle Dale will be the only jock on the station as he attempts to compete for longevity versus the now 35-year run of Loren and Wally on Classic Oldies Kountry Klub 105.7.
B
BoscoGoldBear
Guest
Retro said:
Isn't that pretty much what Mix 98-5 does on Friday nights anyway on "Back To The 80s Friday Night"? You have Bon Jovi, Huey Lewis, U2, R.E.M., Scorpions, Motley Crue, Culture Club, Van Halen, Guns'N'Roses, Metallica, Duran Duran and Def Leppard on an average hour. Guess which ONE artist is the only non-rock one? Hint: it's the one where Boy George played on! ;D
B
BoscoGoldBear
Guest
Anyway, I seriously see CBS Radio/Boston moving "Back To The 80s Friday Night" to WBZ-FM 103 within the next 5 years, given that Joe Cortese is at 103.3 already. Given that 'ZLX is trying to survive and doesn't need anyone getting confused over which station is classic rock and which is classic pop (as I write frequently, that line is very blurred, given that 'ZLX, 'ROR and 93-7 Mike FM share about 90% of the same music), I think that 'BZ-FM will back off on sharing too much with 'ZLX, etc. As it is, Mix's upper limits is going to have to be around 1988, as its core will tend to be more Pearl Jam, Nirvana, Dave Matthews, Alanis, STP, Blink-182, and similar bands.
80's music might be "oldies" to some generation, but 80's music will never have the spirit of true oldies.
When WODS won't play THE TWIST by Chubby Checker with any consistency, a timeless classic that the
consultants say won't entertain the masses, it is obvious the business people want to force-feed the few
radio listeners left into believing Donna Summer and Eddie Money are the "future" of Oldies.
Frank Sinatra and Tony Bennett were not "oldies", nor do Def Leppard or Motley Crue fit the bill.
When you buy Cheerios you don't expect to find Raisan Bran in the box. Radio is a mess these days.
When WODS won't play THE TWIST by Chubby Checker with any consistency, a timeless classic that the
consultants say won't entertain the masses, it is obvious the business people want to force-feed the few
radio listeners left into believing Donna Summer and Eddie Money are the "future" of Oldies.
Frank Sinatra and Tony Bennett were not "oldies", nor do Def Leppard or Motley Crue fit the bill.
When you buy Cheerios you don't expect to find Raisan Bran in the box. Radio is a mess these days.
WODS' oldies seems to be 1964-79 with a couple 80s cuts thrown in...
http://microfurry.freehostia.com/oldies.jpg
http://microfurry.freehostia.com/oldies.jpg
R
rapking
Guest
Let me know when Oldies 103.3 plays The Fresh Prince ( Will Smith ) , Heavy D and L.L.Cool J ( 80's Hip Hop Music ).
Well, from what I've read there are a couple of avenues of thought on this:
First, you will see 70's/80's or even 80's/90's style "oldies" stations. (You can argue the "oldies" name all you want...but the music is still 30-40 years old!). These will probably be more rock leaned stations. The hip hop and R & B of the late 80's/90's generally tests poorly. I've seen plenty of music research on this to back it up. The best hope for that music was Movin'. And, as you can see, most of those stations are tanking. Perhaps, it's a timing thing. But, the time (or the mix) is not right yet for that late 80's hip hop and R & B.
As far as Classic Oldies returning (or some hybrid of it), the latest information on Arbitron's PPM ratings indicates rock stations, news-talk and oldies seem to do the best in a PPM environment. So, there might be a reason for oldies formats to return. Even though I still suspect little, if any 50's/early 60's era music will be used just due to demographic concerns. They'll probably sound more like Top 40/Classic Hits stations.
I respect the views of the oldies "purists" and, understand, I'm not trying to put you down here. I'm just
recognizing the reality that advertisers are not seeking a 55+ format. That's sad. I disagree with it. But, any
such format probably needs to be more 35-54 centric to be attractive to advertisers.
First, you will see 70's/80's or even 80's/90's style "oldies" stations. (You can argue the "oldies" name all you want...but the music is still 30-40 years old!). These will probably be more rock leaned stations. The hip hop and R & B of the late 80's/90's generally tests poorly. I've seen plenty of music research on this to back it up. The best hope for that music was Movin'. And, as you can see, most of those stations are tanking. Perhaps, it's a timing thing. But, the time (or the mix) is not right yet for that late 80's hip hop and R & B.
As far as Classic Oldies returning (or some hybrid of it), the latest information on Arbitron's PPM ratings indicates rock stations, news-talk and oldies seem to do the best in a PPM environment. So, there might be a reason for oldies formats to return. Even though I still suspect little, if any 50's/early 60's era music will be used just due to demographic concerns. They'll probably sound more like Top 40/Classic Hits stations.
I respect the views of the oldies "purists" and, understand, I'm not trying to put you down here. I'm just
recognizing the reality that advertisers are not seeking a 55+ format. That's sad. I disagree with it. But, any
such format probably needs to be more 35-54 centric to be attractive to advertisers.
rapking said:
Had Barry Scott been able to keep his Saturday show,these are tunes I could see him toss in.
It is supposed to be the Greatest party hits of ALL TIME not just 7 inch versions of disco hits from 74-79.
C
ciao99
Guest
Retro said:
In Boston? It will pander to the overgrown baby boomers in the suburbs.
Retro said:
Huh?
Why the heck not?
Since when is one pop rock song more valuable than another one? Just what makes Steven Tyler any better than Boy George? (And don't say "because Steven Tyler is more talented" because that would be a subjective opinion, not necessarily fact, and not necessarily true)
C
ciao99
Guest
Garrett said:
I agree with you on this one.
I think it's generational. The baby boomers were real big into 'arena' rock. They weren't too accepting of rhythmic music. The new generations are different.
Ciao said:
Huh? What about Aretha, the "Philadelphia sound" (O'Jays, etc.) and of course Motown? I'm sure there are boomers who only like rock, but then again how much of the generation that grew up on 80s/90s altrock cares for the R&B or pop music of that era? If anything, the boomers are probably more diverse in their tastes simply because playlists were broader when they were growing up & they were exposed to more styles of music.
C
ciao99
Guest
Oldbones said:
I'm thinking of the WROR crowd. Pretty limited playlist in terms of R&B, and only plays the rythmic music that gets the crowd dancing at generic suburban weddings.
Varulven said:
Your point is certainly arguable Joe. I happen to agree with you, but radio consultants and owners look at it differently though. They're concentrating on the business side of things, and in the end, who could argue with them for wanting to make more money?
Advertisers are simply not interested in serving an older audience, at least as far as music radio goes.
B
BoscoGoldBear
Guest
Retro said:
I stand by what I said, Retro. You see, WODS will no longer be oldies, just classic hits (aka classic rock). I've also read all the stuff about the boomers being arena rock/WCOZ fans in various posts. With WZLX, WROR and now WMKK/93-7 Mike FM catering to the older AOR crowd, plus given the ratings of each station, I sincerely believe that the "would be" former WODS would be surrendering its big audience to go after a small AOR pie which isn't getting any bigger and would lead to 4 stations at barely above a 2 rating. I also stand by WODS likely changing its calls to WBZ-FM (or something very similar; hey, if WBT can place its calls on an FM station, why not WBZ) because if they're no longer playing oldies, why bother with the WODS calls?
Odlies continues to be one of the highest rated stations in the city! Why mess with perfection? I highly doubt that WODS will ever change their call letters to WBZ-FM, it just seems so unlikely! Maybe Duran Duran will work with Classic Rock, but what do I know? Remember when WEGQ tried 70's and 80's? That was a train wreck!
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