The amount of negativity about radio "these days" from people who for some reason seem to be bitter toward the medium...is laughable. If you read the trades this week, you read that radio listening is actually up.
Plus..The PPM shows that many radio stations in Philadelphia cume over 1 million per week and in New York City we are seeing cumes of 2, 3 and 4 million. While the economy sucks right now...radio listening is as healthy as ever.
Radio Results: 93% of U.S. Adults Dial In
Radio stations in the U.S. reach more than 235 million diverse listeners over the course of a week, with 93 percent of all adults age 18-34 tuning in to radio, according to preliminary findings from Arbitron’s RADAR 98 (September 2008) radio listening estimates.
According to the estimates (via MarketingCharts):
* Over the course of a week, radio reaches 95 percent of adults age 18-49 with a college degree, and 96 percent of adults age 25-54 with a college degree and an annual income of $50,000 or more.
* Radio reaches 95 percent of Black Non-Hispanics and 96 percent of Hispanics age 25-54 over the course of a week.
New AMS study: Ads may be weak, but radio listenership is as strong as ever
September 11, 2008 14:20 CT
AmericanMediaServicesThe latest survey commissioned by American Media Services shows nearly two-thirds of adults listen to the radio each day, and 80% are listening in their cars. The survey found some surprising results, including 73% saying they listened to radio as much or more than they did 5 years ago, and that radio is still the best way for people to learn about new music. And radio stations should take note - almost half of respondents say they'll be listening to radio over the internet in the future, up nearly 20% from six-months ago. AMS Chairman Ed Seeger says "These are significant findings that once again demonstrate how much Americans rely on the radio for music & entertainment."