Hands down, NEW ORLEANS, ORLANDO and MYRTLE BEACH.
The market is only 6.4% Black, which will not support another urban station even with big Hispanic and crossover listening.San Francisco. As much as I love 102 jams, I don't get why Audacy does not try Urban for 102.1. Especially with KMEL being one of the only Urban stations with great ratings.
A market where an Urban station is #3 in 25-54 and 18-49 and #2 in 18-34 can't support another one?The market is only 6.4% Black, which will not support another urban station even with big Hispanic and crossover listening.
And the market is nearly 30% Asian, a group that is very unlikely to follow a new Urban station.
You'd end up with both stations below #10 and, in most cases, out of the agency buy depth.A market where an Urban station is #3 in 25-54 and 18-49 and #2 in 18-34 can't support another one?
Don’t they have 3 Hip Hop stations?Chicago