Yorkie ---
CC's recent cost cutting should be the chance of a lifetime for it's competitors. Yet, sadly it will
be another reason for them to cut their costs as well. I really am shocked that for over a decade
CC and a few others have blatantly cut THEIR own advertising budgets while trying to sell businesses
to buy advertising. Cutting marketing funds, things like smaller ads in the phone book, fewer billboards
or sponsorships, fewer remotes, less hype really has to be making an impact on large and small
advertisers riding on the fence to advertise.
Now we will hear the year of the bad economy, etc... as excuses for poor performance. This is
the time to get aggressive. Instead CC cuts sales staffs?
Sadly, it really doesn't matter. Which of the other C's in Nashville will step up and see the chance to
take a complacent, dumbed-down giant down? NONE. Only South Central spends money to make
money. Funny how a small radio company can be so much smarter and successful than the one
that seemed to have all the resources, talent and ability to stay in the fight for the long haul.
CC paid to much to be CC and now it will implode because of these decisions. South Central is
debt free...all cash cows...Dave Ramsey would be proud. CC just paid many times to much AGAIN
for stations and now they are about to decrease their revenue stream to save a couple thousand
dollars a month on staples, staff and their future. It's gotta be tough to have any energy to go
into work everyday, when you know it's never good enough and you have to let the hard work
and previous successes slip through your fingers because you have no way to fight back or really
compete.
I never thought I'd see the day that one fo the most unique and creative forms of media
stifled their success and future with such short term thinking. Corporate stupidity has finally
come to roost, I guess. This time CC can't use the FCC to get them out of their mess. Their
going to have to do this the hard, old fashioned way...Guerilla Warfare.
