Who are the rising stars of talkradio?

[Slant]

Future stars of talk radio are not even on the radio...the future stars are doing podcast right now. The question should be..."who are the future stars in spoken word content?" because these are the shows that will cross distribution platforms.

 

[ajhenderson]

Any moron can do a podcast. I speak with these type of people on a somewhat regular basis and they are all delusional. They have no concept of any kind of business.

 

[cm454]

Any moron can do a podcast. I speak with these type of people on a somewhat regular basis and they are all delusional. They have no concept of any kind of business.

Couldn't agree more.

Anyone who thinks the furure talent in radio is currently doing podcasts, has the same mentality as those who don't recognize you FIRST haev to be a RADIO PROFESSIONAL to have a clue about how to proceed in the medium. This idea of plucking an amateur from near-oblivion is foolhardy and further illustrates the lack of understanding of how damaging this erosion of the talent pool really is.

Understanding the mechanics and execution of COMMERCIAL BROADCAST RADIO is essential---no posers need apply.

Professional show-people cannot often even pull off radio, no less someone completely out of the entertainment loop. If there are any exceptions to this, they are few and far between.

Not to mention the fact that most, if not all, doing internet radio are [EDIT-inflammatory]

 

[B.B. Lean]

John Ziegler formerly of KFI and WHAS.

Ugh. Ziegler's a tool.

 

[Slant]

sure any moron can do a podcast, and just like small market jocks and talk show hosts that can't seem to move up in the broadcast world, their success will be limited to their ability.

Really great podcast talent will be able to crossover, but it seems you missed my point anyway. The industry is changing...and so will the players. If anyone reading this has asperatios of being on the air, put a podcast together now...work on formatics, work on developing compelling content. I think someone like Jay Marvin would do a fantastic original podcast...and just like all the people that complain around here that there is no farm system for radio...the podcast world can be that farm system.

 

[ajhenderson]

Slant, I will touch on just one aspect of why podcasters wouldn't (in over 99.9% of cases) make good radio talent... even the small market talents you mention have some understanding of how radio works in terms of how to engage audiences and how to build TSL and increase AQHs listened. Podcasters do not follow format clocks, have hard breaks, know how to improve listenership figures, or how radio is monetized.

 

[FTL_Ian]

Perhaps not, but they can learn. This business certainly isn't rocket science... :

 

[Slant]

again KJCB, formatics can be learned...personality, engaging an audience while creating compelling programming can not...either you have it or you don't. This business is about entertaining people...

It will take a while, but networks and stations need to think of themselves as entertaining content providers....not just radio stations and radio networks or they will die on the vine. With all hte new technology coming out, someone needs to provide the content. Its no different from the time when radio was king and CBS deciding to produce a show utlizing this new medium called TV.

 

[ajhenderson]

No one ever said it was rocket science, but that implies anyone can just tottle on into a studio and captivate millions of listeners. There is a long learning curve from doing a podcast to being a great radio talent. Can those people learn... sure. Just like someone in kindergarten today could learn in ten years.

 

[cm454]

There is something very orienting about being part of a lineup on an established station. The momentum carries and guides you until you are a seasoned pro.

Podcasts are amateur hour. No guidance. No structure. No direction or momentum to build on.

Talking to yourself while sitting in your basement DOES NOT turn you in to a pro.

The reality is, this business has to invest in it's own future...and it won't.

HD radio doesn't count.

 

[DaleGriffin]

What I find amusing about this thread is that on other threads we here the usual "radio is doomed" or "talk radio is dying." Followed by unanimous answers of "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local" "local"

Yet here we are, people pimping podcasting as the future. Garbgage, show me some local podcasts that are listened to as much as the weakest lamest show on the weakest lamest local AM radio station in BFE.

I had an opening posted and got one podcast, it was awful. Why would I consider those guys over someone with at least some time behind a board and a mic.

I wouldn't and neither would you.

PS - WIFI is the death of radio? Then why is CC's radio streaming the most listened to form of streaming.

 

[ajhenderson]

Dale's right. Radio's death is exagerrated, local is great but isn't always the answers, podcasters are by and large dopes, and people who understand radio will be the next radio stars. Oh, and he's also right about the numbers: many of the pure play net streams are down double digits, services like Yahoo music are folding up, and CC and other terrestrial stations' streams are up. Wow, radio is really doomed. :

 

[Julius Leonard Marx]

Dale's right. Radio's death is exagerrated, local is great but isn't always the answers, podcasters are by and large dopes, and people who understand radio will be the next radio stars. Oh, and he's also right about the numbers: many of the pure play net streams are down double digits, services like Yahoo music are folding up, and CC and other terrestrial stations' streams are up. Wow, radio is really doomed. :

Nobody's saying radio is dead. But somebody does need to call an ambulance and get it to the ICU. It's not a heathy business any more.

I am not familiar with figures for "pure play net streams," but somebody is buying those all those iPods (and other mp3 players) and they are downloading music from someplace.

A business professor said the railroads were crippled when air travel became feasible because they thought they were in the train business, not the transportation business. If radio is starting to realize it's not in the radio business but in the audio information and entertainment business, then that's a good sign. When enough people realize they can have what they want, when they want it (on-demand), the broadcast model is doomed and radio needs to realize that, too.

 

[Jimme]

I think KGO's Bernie Ward is up and coming. He was syndicated in the past and I think he appeal to people of all ages, including children. I think he needs a co-host to soften his presentation. A female cohost would be good. What's Tracy Lords doing now a days?

That post is funny, given recent developments. If you hear it rathe rthan read it, that first sentence is even more of a chance for LMAO. ;D

 

[Slant]

Again, you guys are missing my point, podcasting, as well as internet radio is the future..sure the talent may not be totally there yet, but it will get stronger at an alarming rate.

this is what ARBITRON said in 2006:

“Consumers are quickly embracing radio’s digital platforms (satellite, podcasting, internet stations) and this new research reveals that these advertising vehicles are becoming increasingly viable,” said Bill Rose, senior vice president, marketing, Arbitron.

Here is the report: http://www.arbitron.com/downloads/digital_radio_study.pdf

The point is, if Arbitron sees ones and zeros as a very viable audio advertising platform, local radio will continue to take hits. And ultimatly, the true talent will follow the money and we will almost certainly see a new type of entertainer emerge. Granted, I have only worked at the major market and network level for ten years, but It doesn't take a rocket scientist to see that everything is changing...I think you need to get your heads out of the sand and embrace the future...it will probably be good for your career!