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WHOO 1080 GETS OK TO GO 19W DAYS, WANTS TO MOVE-IN FROM KISS TO WINTER PARK

byron

byron

Saw this on All Access this morning..

GENESIS Sports WHOO-A/ORLANDO gets the go-ahead by the FCC to fire up tests of its new 19,000-watt daytime signal and to add nighttime power with 190 watts.

[EDIT]
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Just my observation, but it seems that after such a move-in, WHOO 1080 and sister WIXC 1060 would be close to each other on the dial, and overlap each other by the close proximity of frequency while airing their ESPN radio programming content. WIXC already reaches out with it's daytime signal into north Orlando as it stands.


EDIT-post truncated because originating material is copyprotected by All Access. Unauthorized use of copyrighted content is in violation of Radio-Info's TOS.]
 
I checked the FCC AM Query page (below is the url) and I see they are proposing to move on to five towers for "Winter Park".

What would be the costs of this kind of undertaking? Is this even worth it? They boosted WIXC (1060) up to 50K which did nothing for them in garnering new listenership/ratings (in the Melbourne-Titusvillemarket). I am surprised they are spending money on this...for they appear to operate as cheap as possible...if you ever want to see probably the worst facility in Central Florida...check out the WIXC broadcast site in Mims...looks like something from Green Acres ;D

http://www.fcc.gov/fcc-bin/amq?state=FL&call=WHOO&arn=&city=&freq=530&fre2=1700&type=0&facid=&class=&list=0&dist=&dlat2=&mlat2=&slat2=&NS=N&dlon2=&mlon2=&slon2=&EW=W&size=9
 
What I would like to know is why is WHOO staying on the air at night eventhough they are listed as a daytime station. They have been doing this ever since Genesis took over seven years ago. Their sister station 1190 WAMT does the same thing and they are listed as a daytimer too. ???
 
WIXC (1060) is listed as a Melbourne station. However I believe the Tower is on the Brevard/Seminole County line between Mims and Sanford.
1060 was WAMT Tittusville years ago. And as far as thier signal during the day I have picked them up all the way to Sunrise (Sawgrass Mill Mall Parking Lot) But during the Nighttime I cannot pull them in in Northeast Palm Bay (Brevard County)
Also to call themselves a sports station is a joke when they play Bill (Ted Baxter) O'rielly. All I can say as a Sports radio Listener, Thank God for XM and live streaming on the CPU. WFAN and WEPN (New york) WEEI (Boston) and WIP (Pliladelphia) sp
 
<<What I would like to know is why is WHOO staying on the air at night eventhough they are listed as a daytime station. They have been doing this ever since Genesis took over seven years ago. Their sister station 1190 WAMT does the same thing and they are listed as a daytimer too.>>

For WHOO on the FCC site I only see Apps and CPs for low power operation at night. 0.19 kilowatts (kW) Nighttime. There are apps and a CP for WAMT as well...extremely low power.

http://www.fcc.gov/fcc-bin/amq?list=0&facid=54573

In my opinion the reason they are running anything at night is to play spots...either making good on network spots and or what they are bumping into the nights as part of ROS/Value Ads (Possibly some of the ESPN stuff they dump out of to carry Bill O during the midday.) Unfortunately, Genesis might have the mindset that they will do this till they get caught...for the forfeiture by the FCC will be lower than the coin they make during the long time running unauthorized. I have encountered owners like this in the past...that weigh the forfeiture/fines against how much they can line their pockets with before getting caught.

<<WIXC is licensed to Titusville. I once read a thread about this station on this board a while back that said that they were not taking good care of the transmitter & the towers, especially the ground system>>

The WIXC Mims broadcast shack is worth the drive out on 46...it appears not much money has seen that place...in years! The on-air studio (which serves as the production studio too) has a large (I am guessing a four foot by four foot) hole in the ceiling that has a plywood patch to it. The rest of it is filthy...musty....and wires everywhere like spaghetti. The room where the xmitters are is decent...large glass windows looking in from the on-air studio into the hallway separating it from the xmitter room which is visible via glass windows. The rest of the building looks like an alien abduction has happened...desks that haven't been used for ages and dated paperwork lying about. The PD there is a friendly guy...full of stories about the place. I am certain he would welcome a tour. He can be reached weekdays there...answers the telephone himself.

From what I have been told by more than one...WIXC was doing okay (showed up in the Melbourne ratings) when it was Adult Standards...but the owner switched it to ESPN and refuses to change the format back or to anything that would be viable. I know they were counting on making impact with the investment of the 50KW increase...but nothing happened.
 
That Mims site is definitely "rustic". You have to have a sharp eye to find the driveway to the place off of 46...it is hidden with trees and growth...a weathered mailbox is the only clue to where to turn and then you have to follow a dirt lane that winds around a cow pasture to the concrete block building. I saw the place a few months ago and what was described above is accurate. A lot of slapped together equipment with wires running everywhere. It is surprising that the 50KW doesn't cause more problems for them then it is (the xmitter overpowers their fax line). I was told that corporate was thinking of moving the studios to Melbourne. If they have the same PD (Rich) as when I visited he is a friendly guy. I know he is swamped there...as he is basically the whole staff...does most of the production (voicing/dubs etc).
 
From what I understand about WIXC is that they make money now as opposed to the tough sell for Adult Standards. It is low budget, but it makes money. They also run all of the programming out of Orlando, so no point in having a grand palace studio in Titusville only the shack.
They have an engineer that is unique to say the least, but the station sounds great. They have only had the 50K for one book (fall) so we will see what happens this book for it will have given the big signal time to gather an audience.
 
My understanding is they had no one trying to sell the Standards and didn't build up any retail relationships :(

The owner slapped the ESPN material on WIXC just before the ratings came out. The ARB for 1060's last time as Standards showed they pulled a decent showing in Melbourne/Titusville. I was told by some staffers that the owner was too stubborn to admit error and switch back (although I suspect part of it had to do with the contractual obligation he had stuck WIXC with ESPN).

Call Greg Sherlock who works at WIXC on Sunday mornings...he can give you a detailed history of the place...he's been part of there since 1992! Or contact Nick, I think he is there Friday afternoons and Friday evening. Both of them have been there for ages and know what happened. Greg more hands on since he was a full-time host and Program Director of there.

A palace is not needed...but a place that hinges on being a hazardous working environment and a pigsty is unacceptable. Go pay the place a visit to inspect the Public File (any time during business hours) and see what a mess it is for yourself.

The spaghetti strewn wiring is something to be proud of ;D

Their engineer, I believe it is someone who is in Jacksonville. He comes in only for emergencies and it shows (probably not paid to come in for anything but emergencies).

In my honest opinion, Genesis is the worst operators in Central Florida.
 
radiodaze2000 said:
They also run all of the programming out of Orlando, so no point in having a grand palace studio in Titusville only the shack.
Click to expand...

Not true. They do the production for Melbourne (WIXC) at the shack in Mims and they board-op call in shows from there and have board-operators for various programs. The WIXC Program Director is on location in Mims...not in Orlando.

The station did not even show up 12+ in the last ratings period and keep in mind they have been serving that market for years with 5K. Out of market AM WDBO and WFLF show up.

I drove by that Green Acres location last Friday morning on my way to KSC. From the road I noticed they still had at least one lamp missing on one of the towers and that has been gone for a long time.
 
WIXC had a .8 12+ rating in the last Arbitron. No other sports station has ratings. I hear a lot of commercials on the station. I remember when it was standards, it sounded great, but no commercials. Cumulus recently dumped the format as well and they had ratings. Its a loser all across the country with sales. Genesis has the ESPN format on 3 stations from Tampa to Melbourne, sounds like a good plan to me for regional sales. Low budget, make money. Sounds like they aren't making money though if the Green Acres location is that bad. There are a lot of bad operators out there not just Genesis.
 
radiodaze2000 said:
WIXC had a .8 12+ rating in the last Arbitron. No other sports station has ratings. I hear a lot of commercials on the station.
Click to expand...

That means nothing. They could be selling a dollar a hollar or those could be trade outs and or make goods from ESPN when they carry Bill O. They have to run something in those satellite windows...could be freebies/bonus runs ;)

I just looked at the latest ARB 12+ for Mebourne the list shows 21 stations pulling at 1.0 or better...WIXC (in it's own market) is below that (as RD stated above). Out of market WFLF and WDBO both show up better and Adult Standards WINT (AM Daytimer) even better than those two! Standards WOSN out of Vero strong. I bet Greg Sherlock still has a copy of the last book forf WIXC as standards where they pulled upper threes or fours. I am sure he would share that with anyone who contacts him. He's at the shack Sunday mornings...answers the phone there ;)

Genesis stations in Orlando do not make the 1.0 and above showing in 12+. WEUS-AM and out of market WPCV do.

I don't know if the PD Rich Fraizer is still at WIXC...if he is, he is a nice guy and will talk your ear off about the place. If you are interested in the history though and behind the scenes of the past...Greg and Nick are the ones to seek out.

I have been told the Owner never shows up at the shack in Mims (only there one or two times over the past few years) and the Vice Pres of Programming Brad James never ventures out there.
 
radiodaze2000 said:
If you knew anything about ratings, you would see that most sports stations don't have high ratings. They do however have very high revenue.
Click to expand...

;D

I forgive you for the hostile attack...your feelings got hurt. It must be difficult working for Genesis ;D


I've seen the "rate card"...LOL

A gator passing gas with a Mr. Microphone would get more listeners! Can't pull squat in the market licensed to (can't in Orlando either)...couldn't do it at 5KW and now just wasting money on a power bill for 50KW LOL

They are doing so well with sports/espn...yeah...that Bill O'Reilly show is a great sports show. So good you have it on multiple stations at the same time.

Pal, go for a ride on 46 and visit the Mims site. Look at the Public File and read the complaint letters the place received when switching to ESPN/sports. Look around at the shoddy conditions and disregard for employees...and continue to defend them. But you won't do that...like the rest of the firm's employees you will stay in Tampa.

Gee, I hope someone doesn't file formal complaints about the daytime stations in the chain operating outside of license as posted above...it would be a shame if any power increases become jeopardized because of forfeitures. I am certain they would get tagged in Mims alone for a few things.

radiodaze2000 said:
Sounds like they aren't making money though if the Green Acres location is that bad. There are a lot of bad operators out there not just Genesis.
Click to expand...

You obviously forgot you had posted this. That happens with dementia.

Read above posts. In my opinion Genesis are the worst operators in Central Florida. Comments and discussion was not about nationwide.
 
FrankF said:
What I would like to know is why is WHOO staying on the air at night eventhough they are listed as a daytime station. They have been doing this ever since Genesis took over seven years ago. Their sister station 1190 WAMT does the same thing and they are listed as a daytimer too. ???
Click to expand...
-7 wa
WHOO has a pre-sunrise and a post-sunset authority. The Feb 2007 letter is in the correspondence folder. We all know the Commission rescinded those values due to a "calculation error." It doesn't state what their power levels are, but it'll be considerably more than the 3-7 watts listed.
 
DarrenWelles said:
The spaghetti strewn wiring is something to be proud of ;D

Their engineer, I believe it is someone who is in Jacksonville. He comes in only for emergencies and it shows (probably not paid to come in for anything but emergencies).

In my honest opinion, Genesis is the worst operators in Central Florida.
Click to expand...


Is that Jerry Smith??
 
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