kenrayc said:
Michael Rivers Kramer said:
kenrayc said:
It's true they should be divided like the TV markets, Here's one thing the Population of Fresno is larger than the population of Sacramento, this is not counting Clovis or any other adjacent city, but the Sacramento-Stockton-Modesto TV market is bigger than the Fresno-Visalia-Merced TV Market, and the radio stations are marketed to a point ,the same. The two board would be more porportional. kind of like congressional districts. Of coarse Central CA would still include Bakersfield ,but not SLOSanta Maria and Santa Barbara that would go to the California Board.
City proper populations are meaningless. San Jose is bigger than San Francisco etc. The Sacramento radio market is twice as big the Fresno market. The Sacramento radio market does NOT include Stockton and Modesto, nor does Fresno include Merced and Visalia. Sacramento has a huge population (areas even with a Sacramento address) outside of the city limits. Fresno annexed most of its suburban areas except for Clovis.
Yes I agree that these cities are separate arbitron markets but Fresno and Visalia share over 90 percent of the same radio stations some stations Licensed to Visalia and Tulare have their studios in Fresno, if you look at the ratings for both most of the same stations are in the top 10, the only stations in Visalia only and Fresno only are a few Class a and B1 stations. So advertizing wise Fresno and Visalia are in the same market, just like San Jose stations reach San Francisco and vise versa.
As far as the size of the Fresno arbitron market ,there is Clovis which is near 100,000 poputation and also count Madera, Sanger, Selma ,Kingsburg, Fowler,and Reedley.
There was a discussion among managers to include Tulare, Kings and Madera county into the Fresno Market but it was voted down. This would make the Fresno radio market rank somewhere in the high 30s. The markets are sold separately and Tulare county stations: KBOS, KSEQ, KRZR, KFRR and KRDA all claim Fresno instead of Visalia as their home market in order to get higher rates. Clear Channel had KFSO "re-classifed" as a Visalia market station in order to keep it.
I'm well aware of what the Fresno market entails. it's essentially Fresno County... the 12+ population of the market is ranked at 66 with 741,800.
If you were to tack on Visalia , you would at 468,000 and Madera County, you would add 100,000 (12+). I'm a little surprised at the separation, it must be those 7 or 8 stations in Visalia/Tulare that don't reach Fresno.
If Stockton and Modesto were ever "merged" together, the market would be around 992,500 12+. I don't think this will ever happen because of all of the Class A's in the area.
The Sacramento Market is Sacramento County, Western Placer, Western Nevada, Western El Dorado and Yolo counties. The market 12+ populations of the market is ranked at 27 with 1,824,000 Most of the population ( 1,600,000) is within 20-25 miles of Downtown taking out Woodland and Davis the rest is population is in a continuous Urban Area)... There has been talk in the past of possibly getting Yuba/Sutter included 12+ pop over 100,000) but I don't know where that stands.
As far as reach into the Bay area, the only San Jose stations that have a significant reach outside of Santa Clara county are KSJO, KVVF and KBRG. Remember San Jose is also EMBEDDED in the San Francisco market. There are only two embedded markets in the West (San Jose and Santa Rosa) and they are in the SF market.
