a) Who's listening to AM ?..., FM ?..., HD ?... radios around Boston?... it appears a lot of content found throughout the radios dials are directed to folks currently using other mechanisms for listening to audio content. Ask 10 year olds, teens, twenties do you know what's around the radio dial? There's opportunities now to reconfigure the role of radio broadcasting around Boston creating something while possibly considered by some folks as retro that could be in greater demand and even a unique demand. It would mean reimagining what listeners would like on radio. b) Is what listeners like on radio different from what industry producers think?...
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Who's listening to AM ?..., FM ?..., HD ?... radios around Boston?
- Thread starter thezak
- Start date
I gather that radio is programming to the only listeners that Madison Avenue is interested in, and that's increasingly young, female and not too educated. CHR and contemporary country hit that target better than the others. Makes for a lot of listening frustration for those of us out of the demo, but there must be enough of the "desirables" who haven't wrapped themselves in a cocoon of "me, me, and only me" programming via mp3 device or internet radio that broadcasters are still focused on grabbing them.
Yes the audience that the Mad-Ave folks want, and if you want real variety, local bands, folk,
blues, jazz, alternative etc you have college radio or the Web or whatever. And sat radio,
HD, and other sources can please us.
Sports can do well though whether it's talk or play by play. Desirable demo, different age groups;
the teams et al.
blues, jazz, alternative etc you have college radio or the Web or whatever. And sat radio,
HD, and other sources can please us.
Sports can do well though whether it's talk or play by play. Desirable demo, different age groups;
the teams et al.
thezak said:
It's been my experience that radio companies have no prejudice towards programming. If they can attract a sellable audience with folk, jazz, blues, or dogs barking, they'll put it on the air. The biggest problem is that music taste has splintered to a point where only a handful of formats can attract enough people.
CTListener said:
I'd like to see a source on that "not too educated" comment. My experience in local sales has been that having universities in my community has been a selling point, as has the proximity of well-off communities filled with highly educated listeners who have the resources to make big purchases.
I know this may come as a shock to many of the grumpy old men around here, but people who listen to CHR do actually buy new cars, houses, and luxury items.
reelyreal said:
Maybe I should have said "not too cynical" or "not too resistant to a slick sales pitch" or "prone to impulse buying." I'm sure there are book-smart people who fall into those categories, but educated life-smart people know better. Advertisers, by and large, want suckers who'll pay top dollar for something they don't really need, for a "prestigious" brand name, or for an item whose flaws are glossed over by the ad copy.
CTListener said:
As one who's been on the retail side of the fence, you'd be surprised how many people fall into that category. Not everyone has the time or opportunity to be selective when making a purchase.
The alternative group is rigidly devoted to the products and brands they've bought for their lifetime. I wouldn't consider that group a whole lot smarter.
TheBigA said:
Or, like yours truly, load their shopping carts with house brands and generics. There is zero difference between Big Y Supermarkets' "Toasted O's" and Cheerios. None. But Cheerios' manufacturer spends huge sums on television and internet advertising to keep the Cheerios name out there. Big Y just puts boxes of the stuff on its bottom shelves and doesn't spend a dime on publicizing it. I get the same cereal for half as much -- an even greater discount if you compare the house-brand price to the Cheerios price at convenience stores, which often approaches $5. And yes, I look out for generic or house-brand versions of new products too.
I also buy plenty of new music. Well, almost new. I just wait a month or so for very-slightly-used CDs to be listed on Amazon by outside sellers and get that $18 CD for $4 or $5.
How, then, am I not significantly smarter than the college-educated 30-something professional who stops by the 7-Eleven because she doesn't want to deal with the lines at Stop & Shop and buys that $4.79 box of Kellogg's Frosted Flakes?
Book-Smart and Street-Smart are not at all the same thing! You possess an optimal combination of the two. I'll bet you also know that the store brand milk is manufactured and packaged by Hood, and costs up to $1.00 less a gallon. Yet how many people are putting the more expensive package in the shopping cart? Do they know something different? Nope, you do. Same product, but prettier packaging and slick advertising. That's what it's all about!
"not too resistant to a slick sales pitch" or "prone to impulse buying." I'm sure there are book-smart people who fall into those categories, but educated life-smart people know better.
I guess that explains why whenever they publish a list of folks who got taken to the cleaners for just about everything they own by some "Bernie Madoff-type" scam, it is never any of those life-smart, not prone to impulse buying, resistant to a slick sales pitch peo.....
Oops. Nevermind.
Regards,
TSB
I guess that explains why whenever they publish a list of folks who got taken to the cleaners for just about everything they own by some "Bernie Madoff-type" scam, it is never any of those life-smart, not prone to impulse buying, resistant to a slick sales pitch peo.....
Oops. Nevermind.
Regards,
TSB
frnkp2000 said:
Has to be 50% of each (Book/Street Smarts). There's only a 100% total allocation from the big guy and NOONE gets more. Me, I am admittedly about 75% Book 25% Street. Not optimum like 50/50, but I like having a bigger knowledge base even if I am not as good at picking up women as I'd like to be...LOL
Although...based on Wonderlic and IQ test the breakdown it's more like 98% Book 2% Street but I loathe the fact that my potential street smart allocation is only 2%...SO I will stick with 75/25...
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