We can walk both to a mall and the town's big supermarket, and this year got to hear the Holiday cheer less frequently because there were fewer gifts to buy. If there was an area radio station playing it full force -- WLEV is weak here -- then we missed it.
And as someone posted, if you as a listener don't care for it, there's always the tuning knob.
True, for a shopper there's no escape from it. Sears in our mall (closing soon, btw) plays their own source of it plus the other year-round music, while the concourses have Sirius XM.
The supermarket has their own source for it.
Two things, though:
The supermarket had Oldies playing the other day, rather than the Christmas music. It was standard-issue stuff .... 'Walk Like A Man', 'Venus' .... yet it appeared to be a break from the norm. Since you usually don't drive the car to a supermarket just to browse but to buy things, I'm supposing the channel switch was a supervisor decision -- whoever was running shift.
The second thought is for the poor mall employees. They get to go through eight hours of this, whether they enjoy it or don't care for it. The mall is in business to entice shopping any way it can, sure. Still, both Sears and the concourse shops had the sleighbells playing (to me) a little early. Sears, in fact, had their trim-a-tree section up in LATE SEPTEMBER!
Me, I listen purposely for it off the radio only on Christmas Eve, and that's to CJBC. They play some nice French versions of the favorites, which imparts even more variety. So the proliferation, repetition and inundation is minimized even further.
It is those who are subject to it against their will, for weeks, whose reactions should matter more than radio posters, I'd think.