SF Static said:
"If the talent is in the station (say, a Music Director), he/she can pop in and delete a couple tracks between other tasks, and do live breaks for contests, a phoner, or other up to the second content (like a live time check.). I am no proponent of VT'ing, but doing this in addition to actual prep makes it sound pretty live to a large percentage of the listeners.
Of course, if the management just wants the talent to knock it out in 20 minutes with no prep time and no live breaks (say the talent has been cut to PT and is only there a couple days a week), it is a lot more obviously prerecorded to the listeners. This mindset kills off the connection with the listener that radio has always used to it's advantage over TV, etc. With all the buzz of the internet, etc, you would think management would want to capitalize on this one huge advantage radio has always had, but it seems to have blown right past them in the rush to save money."
Exactly - I'm not knocking McPeake particularly - he's probably a stand-up hard working guy trying to support himself in a difficult industry with no job security. I'm perfectly willing to blame the evil Satan Clear Channel like everyone else. My point is - why even pretend to have an "afternoon drive" DJ. Automated radio is not new. Before FM got popular in the early 70s, the only live FMs were the album rock FM stations, and many of them were automated outside of drive times. Most stations (like "Beautiful Music") just ran pre-recorded tapes with an pre-recorded announcer. Others were more sophisticated and used the computer technology of that day. Bill Drake ("Boss Radio") marketed a couple of automated formats nationwide - "Hit Parade" (soft rock hits), and later "Solid Gold" (Oldies). He used the Los Angeles Boss Jocks to ID all the songs, and provide some content - all mixed together, not in separate time blocks. So you'd hear the Real Don Steele ID one song, and Sam Ridlle or somebody else might do the next one. Names were never mentioned, so outside of LA, nobody would have known the announcers.
The individual station and frequency was IDed in drop-ins only before commercials, along with the current time. I assume that was the computerized part that involved some technology. Weather reports were dropped in every 15 mintues or so, along with news headlines. All in all, it was a pretty slick format, and sounded better than the low rent voice-tracking I hear nowadays. In LA, the station was KHJ-FM, which later went live as K-Earth. There was probably a Bay Area equivalent.
It seem like they could produce much better voice-tracked shows given today's more sophisticated technology ...if they gave a d--n. From what I understand, DJs on the satellite stations are doing just that - I doubt many of them do their shows live.