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Why did the NC-17 rating not ever become widespread?

It seems like the purpose of that rating was to abolish the X rating, but still was so stigmatized. I think Blockbuster and movie theatres wouldn't carry them, but why?
 
Almost no director wants their movie to be rated NC-17. It's basically like walking into the studio and saying that you're better off losing money.

Initially getting this rating caused movies like Kill Bill Vol. 1, Saw, and Requiem for a Dream edited in order to appease everyone at the MPAA.

Pretty simple - R allows a 16 or 17 year old movie-goer (with an adult), whereas NC-17 is "18 or above - period"
 
Short answer, they tried to make it an alternative to X, but Showgirls ruined its chance.
Seems like a lot of arthouse films get that rating, but get acclaim. I think Roger Ebert wanted to get rid of X because of it not being trademarked and used "elsewhere." But he kind of got his wish, but one would think it would be used more as a band of prestige perhaps.
 
Seems like a lot of arthouse films get that rating, but get acclaim.
The number of NC-17 films that actually get shown that way in any theaters is tiny. Maybe one or two a year. Certainly not "a lot". Many movies that initially receive an NC-17 rating get re-edited to qualify for an R rating.

EDIT to add: For those films, Sometimes the NC-17 cut was released on VHS/DVD/Streaming. Sometimes not.
 
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The number of NC-17 films that actually get shown that way in any theaters is tiny. Maybe one or two a year. Certainly not "a lot". Many movies that initially receive an NC-17 rating get re-edited to qualify for an R rating.

EDIT to add: For those films, Sometimes the NC-17 cut was released on VHS/DVD/Streaming. Sometimes not.
Yes, I guess if you look up the list of films which actually took the NC-17 rating, there aren't many. I see a few films on streaming with a TV-MA rating and some films which have an R rating and a TV-MA (uncut) version beside them. Not sure why they don't just go ahead and submit the uncut versions to the MPAA, since a lot of streaming and stores sell those, but some policies don't make sense. AMC+ has some actual NC17 films, and Netflix has a few rated that as well, so it looks lile it depends.
 
Almost no director wants their movie to be rated NC-17. It's basically like walking into the studio and saying that you're better off losing money.

Initially getting this rating caused movies like Kill Bill Vol. 1, Saw, and Requiem for a Dream edited in order to appease everyone at the MPAA.

Pretty simple - R allows a 16 or 17 year old movie-goer (with an adult), whereas NC-17 is "18 or above - period"
The "R" rating has nothing to do with the age of a child. They simply need to be accompanied by their parent or guardian if they're under 17. At first, it was under 16, as was the "X" rating.
 
Looking around Youtube, there are a few TV spots for NC-17 movies, but they seem to be rare. The spots themselves seem pretty tame as R rated movies tend to try to get more of an idea out they are "edgy" than this. But don't think these films get advertised much at all.
 


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