I don't necessarily agree with this Nate.
I listen to WFAN a lot, and I note how their callers always have great takes and are hardly the drones you make them out to be. WFAN has the philosophy of embracing the caller- they've even asked a few to become hosts- and hosts know how to bulid off them.
As I said, a host gathers his own callers for the most part. If he gets crappy callers- he probably has a crappy show.
In my expeience, when I was a host in east Tennessee, I didn't get a lot of callers because I didn't really relate to an east Tennessee audience. When I was a host in Pittsburgh- I got a lot of callers because I DID relate to that audience.
On Cowherd- first of all I don't agree that FOX is made up totally of pompous wing nuts and CNN is made up of nice guys. News media outlets tend to lean left, and with fewer conservative outlets conservatives are going to flock to them.
It used to be CNN was the leftist news network (remember- CLINTON NEWS NETWORK?) and FOX was the right wing one with MSNBC in the middle. Then MSNBC started leaning more left, taking the CNN viewers away from them with faster paced, more provacative shows and making a grandstand play for the left by firing Don Imus.
That has more to do with the demise of CNN (as well as its sale from Turner and such) than anything else.
That said, Cowherd does little but parrot the ESPN company line- and he does it with obnoxiousness. He's really not that different from The Fabulous Sports Babe- and that show was a disaster.
Why is it that so many believe personality on a sports talk show must be obnoxiousness? Is it the foundation Pete Franklin laid, or is there something else?
Because I can show you a ton of personality driven shows past and present- Myron Cope, Ken Beatrice, Art Rust Jr., Steve Somers, Mad Dog Russo, Tony Bruno, etc. where the host is not a "cut 'em off and shout" guy (well, Russo will shout but it's usually not with anger) but rather a character.
Are Cowherd's ratings the result of his talent, or his network?