WHY IS THERE ONLY ONE RAP/HIP-HOP STATION IN COLUMBUS???????????????

[KevinFodor]

You know gr8oldies?

There might be some people on here who want to be their own PD.

There might even be some people in here who want a radio station to sound just like their iPod.

But you know what I think gr8oldies?

I think the vast majority of us here just want great radio stations.

It's so simple, find the best of best formats in on all of the best markets. Study their success and bring those formats to Columbus.

It's just that easy.

Then explain why in these markets, many people just like you think their market sucks!!!!!

 

[KevinFodor]

Re: Columbus/Re: WHY IS THERE ONLY ONE RAP/HIP-HOP STATION IN COLUMBUS???????????????

I was on Cleveland Ave once and heard Z... but yes, it will never compete. I think 103 will stay Spanish or eventually become an empty frequency within years. Now, I do think on the right frequency, a fresh new station could work. Power is the ONLY station for Hip-Hop in Columbus unless listeners experiment and try to pick up HOT 1029... Power beats WNCI because WNCI sounds horrible. Kids don't wanna hear Rob Thomas and Lifehouse when they're listening to the radio at night.... yes, WNCI may daypart those out, but they don't daypart Lil Wayne in either. WNCI needs to face the fact that CHR isn't what it used to be. It's heavily rhythmic-controlled now.

Jammin:

There are 2 varieties of CHR. One is mainstream, the other rhythmic. WNCI is a mainstream CHR which leans a bit toward A/C in the daytime.

Both formats can work very well. It's all dependent upon market conditions as to which direction you do.

And the world doesn't revolve around "kids". Few commercial buys are purchased toward "kids".

Power is a much better station than Hot 102-9.

Power is a much better station than Hot 102-9

not to rude but how do you know that? and what does CHR mean? like in the country and rock market they have new rock aka alternative rock and they have classic rock aka soft rock. same with country jazz and other genres.

example: there are people who like nickel back, nine inch nails, talyor swift, toby mcgrawer, but there are another crowd who likes hotes and oats the beach boys and other classic hits! the old folks are gonna want to hear the music they grew up on. and the young folks are gonna want to hear new shit.

So Why can't the hip hop/rap fans who hate commerical rap, hip-pop or auto tune have a station. you know there are just as many people who hate Lil Wanye Gucci Mane Beyonce T-pain and Souljah boy. the same amount of people who like them also hate them.

basically...... there divided into two market places or fanbases of alternative country and classic country.
Alterive rock and classic rock. new RnB and classic soul. AND even got a gospel station!

like there can be 300 million people who like them and there are 100 million who hate them. the 100 million audience like's classic underground or flashback (2000-2005) rap/hip hop. SO what about the 100 million who
like
dr.dre,
too short,
wu tang,
biggie,
2pac,
common,
bone thugs,
2 live crew,
no limit soilders
krs ONE!

I'm Pretty sure there will be a huge fan base for it. C'mon man it's three decade's worth of hits.

I'll take this question -

Power has succeeded over the years because, like it or not, they've stayed true to their target audience. But that audience is not teenagers.

Kevin's right. Every one of those artists you mention do not test well with anyone...young, middle age, old.

Why can't there be a station that doesn't play "commercial" music? Simple. Commercial music brings listeners which brings the advertising money that keeps the station on the air. Without advertisers, you have no station. You get radio for free (but for the cost of the receiver) in return for hearing the commercials. That's the way it works. Music that only appeals to a smaller, more select audience or "niche" audience will not bring high enough ratings to support a large market radio station. Of course, one option might be to put that type of station on an HD-2 channel...buy an HD Radio, and there would be your station.

No offense to Hot 102-9, but if they were owned by a company that would put some money into it, they could be better than they are. If anything, their present owners have cut staff there to, perhaps support its other property seemingly higher in the food chain there, Fly 92-9. (Of course, it's just a computer with a PD and one staffer as well.) Oh, well, though...at least they don't try to pull the trick Radio One did when they owned them. Talking about "Radio One - celebrating 25 years of service to the community!", when they'd only owned the station for about 2 years!

By the way, don't feel too bad. The "old folks" (think people in their 50's and 60's) can't get a station they like, either.
Once you get past age 55, advertisers consider you dead, and not worthy of their advertising. So all of the oldies stations (which appeal to a large number of older people still) have all but dropped off the dial, too.

By the way, don't feel too bad. The "old folks" (think people in their 50's and 60's) can't get a station they like, either.


have you done any research on columbus radio station? How dare you insult my Intellgents!
CHECK THIS OUT


http://www.ontheradio.net/metro/Columbus_OH.aspx


THEN comeback.......... SIR, yes SIR! SHAME ON A *****! lol!
wait...... now ask yourself how many urban/hip-hop stations are there? and how many oldies and rock/country station are on there. my friend!






Every one of those artists you mention do not test well with anyone...young, middle age, old.

How stupid can you be???????????? not to be offensive. BUT SERIOUSLY................

if that was the case they wouldn't still be world wide celebrities. they still wouldn't be able to do shows and get anywhere from $1,000 a show to $2,000,000 a show. MC hammer is considered washed up by lil wanye and gucci mane $#@!riders and he stills does national wide and overseas touring. they might not be alica keys, lil wanye and jay-z status but they still have a descent marketable fan base!
and guess what....... the kids/teenage market loves the old school/underground hip hop/rnb scene

you say: How muther ------?

me: lists of songs that young crowd/commerical audience still likes...................

MC Hammer - can't touch this

sir-mix-a-lot - big butts

2 live crew - me so horny

Run-DMC ft/ Aerosmith : Walk This Way

Lox ft. DMX and Lil’ Kim : Money, Power, Respect (not well known but this song introduced the yung people to the phrase)


Summertime - DJ Jazzy Jeff & The Fresh Prince

will smith - men in black
fresh prince theme song

bad boy
and death row.

all of these both the new and the old audience like! perhap's the only way to settle this is if we have poll and let the fans on radio-info decide. do anybody know how to make a poll!

Yes, Kevin HAS done a ton of research before...and not only in Columbus! He's a respected radio veteran, and doesn't come on a radio message board running his mouth about a subject he knows nothing about. It sounds like you are a very angry, bitter person who doesn't like to receive criticism on your knowledge-free posts. Like I said, if you don't like Power 107, flip on your iPod and pick your own music, or there's always both internet radio, and/or XM/Sirius. Otherwise, it is in poor taste to come on this board and insult a person with thirty-plus years of radio experience and tear him apart like he's a 13 year old that doesn't know what he's talking about.

just like you told me where's your evidence proof or reasearch at? If this is true

The vast majority of people who own i-Pods it has been proven, have 300 or fewer songs on their i-Pods.

 

[KevinFodor]

Re: Columbus/Re: WHY IS THERE ONLY ONE RAP/HIP-HOP STATION IN COLUMBUS???????????????

Yes, Kevin HAS done a ton of research before...and not only in Columbus! He's a respected radio veteran, and doesn't come on a radio message board running his mouth about a subject he knows nothing about. It sounds like you are a very angry, bitter person who doesn't like to receive criticism on your knowledge-free posts. Like I said, if you don't like Power 107, flip on your iPod and pick your own music, or there's always both internet radio, and/or XM/Sirius. Otherwise, it is in poor taste to come on this board and insult a person with thirty-plus years of radio experience and tear him apart like he's a 13 year old that doesn't know what he's talking about.

It's almost 2010 and I'm sure most of us by now have an iPod or some kind of mp3 player. The technology of these devices are beyond comparison to our old school Sony Walkman's and we can now listen to a library of thousands songs and even videos at our discretion. But guess what? It's still not the same as radio. Sure I can probably afford to dish out another couple hundred a year for satellite radio but I don't for one reason and one reason only. It's a matter of principal.

We can have good quality local radio (again) that can even blow satellite radio away but unfortunately Columbus suffers from power tripping egotistical radio executives who only care about advertising and not the quality of the product they put on the air.

Well, Dawg:

I hope you're counting me as a "power tripping egotistical radio exec"...one check of my W-2 form will prove that. In fact, I am interested in pushing new formats and old formats. The number of HD radio sales was just reported substantially up...radio will have new channels which could spur, eventually...a renaissance of new programming concepts and ideas.

FM took 40 years to gain acceptance...and its frequency was shifted once during that time. I have my issues with HD...and I agree right now there's less "experimentation" than in the past on OTA radio. But, I am optimistic of the future...not so much near term, but down the road. Radio is one of the most resilient businesses of the past century. It's reinvented itself before...it can again.

Satellite radio is already blown away...it reaches only 5% of the total radio audience...Howard apparently may not want to renew (good for him...he's been buried on satellite.) It's a niche market...their biggest mistake? Bet their business plan on the "radio sucks" crowd...

 

[KevinFodor]

I just don't understand why stations all around the country can have the best sounding stations in the country, but yet we get stuck with cookie cutter crap. Sometimes, smaller market stations can sound the best! There are a handful of stations in Columbus that I would love to see flip.

When you have owners who are only committed to putting "their brand" before the public...programming becomes "cookie cutter".

Radio One has tried for years to be the Urban "Clear Channel"...does it surprise you how their station's sound?

Not me.

 

[KevinFodor]

Re: Columbus/Re: WHY IS THERE ONLY ONE RAP/HIP-HOP STATION IN COLUMBUS???????????????

I was on Cleveland Ave once and heard Z... but yes, it will never compete. I think 103 will stay Spanish or eventually become an empty frequency within years. Now, I do think on the right frequency, a fresh new station could work. Power is the ONLY station for Hip-Hop in Columbus unless listeners experiment and try to pick up HOT 1029... Power beats WNCI because WNCI sounds horrible. Kids don't wanna hear Rob Thomas and Lifehouse when they're listening to the radio at night.... yes, WNCI may daypart those out, but they don't daypart Lil Wayne in either. WNCI needs to face the fact that CHR isn't what it used to be. It's heavily rhythmic-controlled now.

Jammin:

There are 2 varieties of CHR. One is mainstream, the other rhythmic. WNCI is a mainstream CHR which leans a bit toward A/C in the daytime.

Both formats can work very well. It's all dependent upon market conditions as to which direction you do.

And the world doesn't revolve around "kids". Few commercial buys are purchased toward "kids".

Power is a much better station than Hot 102-9.

Power is a much better station than Hot 102-9

not to rude but how do you know that? and what does CHR mean? like in the country and rock market they have new rock aka alternative rock and they have classic rock aka soft rock. same with country jazz and other genres.

example: there are people who like nickel back, nine inch nails, talyor swift, toby mcgrawer, but there are another crowd who likes hotes and oats the beach boys and other classic hits! the old folks are gonna want to hear the music they grew up on. and the young folks are gonna want to hear new shit.

So Why can't the hip hop/rap fans who hate commerical rap, hip-pop or auto tune have a station. you know there are just as many people who hate Lil Wanye Gucci Mane Beyonce T-pain and Souljah boy. the same amount of people who like them also hate them.

basically...... there divided into two market places or fanbases of alternative country and classic country.
Alterive rock and classic rock. new RnB and classic soul. AND even got a gospel station!

like there can be 300 million people who like them and there are 100 million who hate them. the 100 million audience like's classic underground or flashback (2000-2005) rap/hip hop. SO what about the 100 million who
like
dr.dre,
too short,
wu tang,
biggie,
2pac,
common,
bone thugs,
2 live crew,
no limit soilders
krs ONE!

I'm Pretty sure there will be a huge fan base for it. C'mon man it's three decade's worth of hits.

I'll take this question -

Power has succeeded over the years because, like it or not, they've stayed true to their target audience. But that audience is not teenagers.

Kevin's right. Every one of those artists you mention do not test well with anyone...young, middle age, old.

Why can't there be a station that doesn't play "commercial" music? Simple. Commercial music brings listeners which brings the advertising money that keeps the station on the air. Without advertisers, you have no station. You get radio for free (but for the cost of the receiver) in return for hearing the commercials. That's the way it works. Music that only appeals to a smaller, more select audience or "niche" audience will not bring high enough ratings to support a large market radio station. Of course, one option might be to put that type of station on an HD-2 channel...buy an HD Radio, and there would be your station.

No offense to Hot 102-9, but if they were owned by a company that would put some money into it, they could be better than they are. If anything, their present owners have cut staff there to, perhaps support its other property seemingly higher in the food chain there, Fly 92-9. (Of course, it's just a computer with a PD and one staffer as well.) Oh, well, though...at least they don't try to pull the trick Radio One did when they owned them. Talking about "Radio One - celebrating 25 years of service to the community!", when they'd only owned the station for about 2 years!

By the way, don't feel too bad. The "old folks" (think people in their 50's and 60's) can't get a station they like, either.
Once you get past age 55, advertisers consider you dead, and not worthy of their advertising. So all of the oldies stations (which appeal to a large number of older people still) have all but dropped off the dial, too.

By the way, don't feel too bad. The "old folks" (think people in their 50's and 60's) can't get a station they like, either.


have you done any research on columbus radio station? How dare you insult my Intellgents!
CHECK THIS OUT


http://www.ontheradio.net/metro/Columbus_OH.aspx


THEN comeback.......... SIR, yes SIR! SHAME ON A *****! lol!
wait...... now ask yourself how many urban/hip-hop stations are there? and how many oldies and rock/country station are on there. my friend!






Every one of those artists you mention do not test well with anyone...young, middle age, old.

How stupid can you be???????????? not to be offensive. BUT SERIOUSLY................

if that was the case they wouldn't still be world wide celebrities. they still wouldn't be able to do shows and get anywhere from $1,000 a show to $2,000,000 a show. MC hammer is considered washed up by lil wanye and gucci mane $#@!riders and he stills does national wide and overseas touring. they might not be alica keys, lil wanye and jay-z status but they still have a descent marketable fan base!
and guess what....... the kids/teenage market loves the old school/underground hip hop/rnb scene

you say: How muther ------?

me: lists of songs that young crowd/commerical audience still likes...................

MC Hammer - can't touch this

sir-mix-a-lot - big butts

2 live crew - me so horny

Run-DMC ft/ Aerosmith : Walk This Way

Lox ft. DMX and Lil’ Kim : Money, Power, Respect (not well known but this song introduced the yung people to the phrase)


Summertime - DJ Jazzy Jeff & The Fresh Prince

will smith - men in black
fresh prince theme song

bad boy
and death row.

all of these both the new and the old audience like! perhap's the only way to settle this is if we have poll and let the fans on radio-info decide. do anybody know how to make a poll!

Yes, Kevin HAS done a ton of research before...and not only in Columbus! He's a respected radio veteran, and doesn't come on a radio message board running his mouth about a subject he knows nothing about. It sounds like you are a very angry, bitter person who doesn't like to receive criticism on your knowledge-free posts. Like I said, if you don't like Power 107, flip on your iPod and pick your own music, or there's always both internet radio, and/or XM/Sirius. Otherwise, it is in poor taste to come on this board and insult a person with thirty-plus years of radio experience and tear him apart like he's a 13 year old that doesn't know what he's talking about.

just like you told me where's your evidence proof or reasearch at? If this is true

I don't have to "prove it"...I've seen it.

Unfortunately, YOU can't see it, because it's proprietary to the companies that paid tens of thousands of dollars each survey to interview and test the music with people of all races and specific demographics. If you worked in radio, and worked for some of the companies which have spent 5 figures per survey to do this research, you might have access to it. My advice: get a job in radio...you'll learn.

Now...a little more "Radio 101" for you:

How does a radio station make it's money? You know...to pay the DJ's, the office help, the salespeople?

Of course, the answer: the commercials! Advertisers pay a per spot rate to the radio station to play the commercials on the air, and, hopefully, insight the audience to buy the product.

That means, advertisers look for the audience they want the most to come in their doors. It's not the radio station's decision, it's the people who buy the advertising.

Most advertisers buy based upon Adults age 25-54. Secondly, they'll buy Adults (Men/Women) 18-34 or 18-49.

Virtually no buys are aimed at the 12-24 age demo. The demo you say likes this music the most, is the demo few, if any advertisers care about. If you don't mean money to the radio station...why would they care about that demo? I make no apologies for radio being a business. That's the point you need to learn. But here's the thing (and perhaps, you might be surprised at my next point):

When those 12-24 year olds become young adults and adults...then they have jobs and begin to gather spending power. If, their musical tastes stay the same...then, and only then, might you see radio stations begin to cater to them.

I've never said to you that the music you're talking about will NEVER become popular. I've only told you what the current research shows.

I can appreciate your passion for the music you like. Me? I'm a radio pro. I don't care what "the right stack of music" is to play. I just want to find out what "the right stack" of music is at the time I need to be playing it...and play it. Whether that's Urban/Top 40 Mainstream/Country/Classic Rock/Classic Hits/Oldies...whatever! Contrary to posters on this board, "everything" played all the time never gains more than a small, "niche" audience. (Sorry, Jake J.)

And, the wrong music at the right time...never works. Find the "right time" to capitalize on the music you love...and the right time to play it, and you'll be a radio genius.

 

[KevinFodor]

Sorry, guys...I don't mean to be dominating this discussion, but one more thing here:

The "WJHT" thing with Star 107.9. When that happened, I had already left (I think) the employ of the station. We had one near-brush while I was there with being forced to go Urban by the dictate of Percy Squire, but it passed when the ratings went up.

I do understand, though...a move to change the calls was done...but the final rating book of Star 107.9 under J. Matthews as PD (a 3.4 share 12 plus) stopped it dead in its' tracks.

Unfortunately for Star...even though the numbers were good, WBNS-FM changed formats to go Hot A/C, leaving the oldies format, a 4 to 6 share format for a full signal station, up for grabs. I don't blame the management of Star for flipping formats. An oldies station, at the time, was an easier sell to advertisers. It was a bigger format "hole". (I'll admit - I even suggested such in a phone conversation to GM Bill Cusack...I knew what straits the company had to be in then.) But I think by the time I had that conversation with Bill, the decision to go oldies was all but made.

 

[KevinFodor]

Re: Columbus/Re: WHY IS THERE ONLY ONE RAP/HIP-HOP STATION IN COLUMBUS???????????????

Yes, Kevin HAS done a ton of research before...and not only in Columbus! He's a respected radio veteran, and doesn't come on a radio message board running his mouth about a subject he knows nothing about. It sounds like you are a very angry, bitter person who doesn't like to receive criticism on your knowledge-free posts. Like I said, if you don't like Power 107, flip on your iPod and pick your own music, or there's always both internet radio, and/or XM/Sirius. Otherwise, it is in poor taste to come on this board and insult a person with thirty-plus years of radio experience and tear him apart like he's a 13 year old that doesn't know what he's talking about.

It's almost 2010 and I'm sure most of us by now have an iPod or some kind of mp3 player. The technology of these devices are beyond comparison to our old school Sony Walkman's and we can now listen to a library of thousands songs and even videos at our discretion. But guess what? It's still not the same as radio. Sure I can probably afford to dish out another couple hundred a year for satellite radio but I don't for one reason and one reason only. It's a matter of principal.

We can have good quality local radio (again) that can even blow satellite radio away but unfortunately Columbus suffers from power tripping egotistical radio executives who only care about advertising and not the quality of the product they put on the air.

Well, Dawg:

I hope you're counting me as a "power tripping egotistical radio exec"...one check of my W-2 form will prove that. In fact, I am interested in pushing new formats and old formats. The number of HD radio sales was just reported substantially up...radio will have new channels which could spur, eventually...a renaissance of new programming concepts and ideas.

FM took 40 years to gain acceptance...and its frequency was shifted once during that time. I have my issues with HD...and I agree right now there's less "experimentation" than in the past on OTA radio. But, I am optimistic of the future...not so much near term, but down the road. Radio is one of the most resilient businesses of the past century. It's reinvented itself before...it can again.

Satellite radio is already blown away...it reaches only 5% of the total radio audience...Howard apparently may not want to renew (good for him...he's been buried on satellite.) It's a niche market...their biggest mistake? Bet their business plan on the "radio sucks" crowd...

WHOOPS! I missed a word...please allow me to correct that I meant to say, "I hope you're NOT counting me as a "power tripping egotistical radio exec"...

Rest assured, my salary meets the "mean" income level averaged by most of those who are employed for my age today.

 

[datfireman]

Hope you're not holding your breath, Jake. You gfuys that want commercial radio to be your personal iPod are always going to be dissapointed. The vast majority of listeners aren't rabid music fans, music geeks or collectors or people, like many ofg you here, that want to buy a CD, listen to it once and throw it out the car window. Even if radio assembled a panel consisting of nothing but request line callers, Radio Info posters, and old record collectors, you all couldn't agree among yourselves on what obscure and unknown music to play. You may not like the fact that commercial radio stations are about attracting the largest possible audience in the right demographic groups,but that is reality. Very, very few people are rabid music fans or collectors. Mostly music is something in the background at work. Radio (commercial)is simply not going to program to hyper-niche tastes, much as you may insist that if only they stopped playing any hits at all and played nothing but unknowns and ultra-super-geek music that the crowds would come running. Sort of like saying that the multiplex at the mall would get more business running obscure art films and dropping Hollywood hits. Non commercial is where you want to be, and then you can play your favorites and hope you can find a handful of people to come along.

answer me this please. it's easy to have the largest audience when you the only rap station in COLUMBUS! WTF? THAT'S LIKE professional athletes saying there the best! but didn't compete against anyone! people are going say "dat ni@#$ is so full of himself he ain't even beat anyone? or defend his title!"

the reality is power 107.5 has been the only rap/Rnb station in columbus since 1997 or 2001. a rap/Rnb is currently the #1 music genre in the world. there are underground/barely known rappers n RnB artists who are still getting $22,000 a show overseas. yes in japan/europe and africa!

So of course there going have the largest audience among urban rhythmic listeners! So your point is invalid. example: MTV reign supreme over all music channels til.............. B.E.T. was born and evenually was number 1. But MTV easily said nobody will watch or support B.E.T. programming til it came. and EVEN TOOK THERE VIEWERS WITH THEM! NOW THAT'S GANGSTA! @#$%@

Ipod????? what? Sir it does not go by OUR personal ipod's you goes by fan base or target audience! like MAGIC 98.9 is a classic soul/rnb station! So they do not target power 107.5 viewers or 99.9 the rock viewers! there target audience are people who grow up with record players (60's 70's) and tape cassettes (early 80's)!

The vast majority of listeners aren't rabid music fans, music geeks or collectors or people, like many ofg you here, that want to buy a CD, listen to it once and throw it out the car window[/quote]


fail. most of the new young kids like the microwave music.

definition term: most artists they listen to are here for 15 minutes than a month later there gone and on to the next big thing!

the real hip hop fans or the older fans. don't care about that! they care about who's making good music,variety and what's the latest on artists that they grow up listening.

 

[datfireman]

Hope you're not holding your breath, Jake. You gfuys that want commercial radio to be your personal iPod are always going to be dissapointed. The vast majority of listeners aren't rabid music fans, music geeks or collectors or people, like many ofg you here, that want to buy a CD, listen to it once and throw it out the car window. Even if radio assembled a panel consisting of nothing but request line callers, Radio Info posters, and old record collectors, you all couldn't agree among yourselves on what obscure and unknown music to play. You may not like the fact that commercial radio stations are about attracting the largest possible audience in the right demographic groups,but that is reality. Very, very few people are rabid music fans or collectors. Mostly music is something in the background at work. Radio (commercial)is simply not going to program to hyper-niche tastes, much as you may insist that if only they stopped playing any hits at all and played nothing but unknowns and ultra-super-geek music that the crowds would come running. Sort of like saying that the multiplex at the mall would get more business running obscure art films and dropping Hollywood hits. Non commercial is where you want to be, and then you can play your favorites and hope you can find a handful of people to come along.

Mostly music is something in the background at work.[/quote]


^^my point. So how would people have enough time to request and listen to the radio if it's background music from work! request hours are only 2 hours a day on power 107.5 one during the afternoon and one during the night! So most people are at work or sleep during this time. and wouldn't they be too busy working to make a request???????????

Very, very few people are rabid music fans or collectors!

the pop/new school fans base are only 2007-2009. the rap/collectors fans are 1980-2006.

So answer me this how does a 3 year fan base compete with 26 year fan base. it's not human possible for a 3 year fan base to have more listeners than a 26 year fan base! if ya think so show me some proof buddy!



Radio (commercial)is simply not going to program to hyper-niche tastes, much as you may insist that if only they stopped playing any hits at all and played nothing but unknowns and ultra-super-geek music that the crowds would come running. Sort of like saying that the multiplex at the mall would get more business running obscure art films and dropping Hollywood hits. Non commercial is where you want to be, and then you can play your favorites and hope you can find a handful of people to come along[/quote]

what does hyper-niche means? AND WE didn't say that that they had to stop playing the pop rap! believe me i know since there the only rap station in the city that have to play the hits! But it's not going hurt them to play 1980-2006 rap/RnB. 2 hours OUT OF A WHOLE D#$% WEEK! and it's not going to hurt them if they play a local talent showcase for 2 or 1 hour a week!

actually they will actually be gaining MORE listeners because the people who were fans of 80's rap will tune in.
fans of 90's rap will tune in.
fans of 90's RnB will Tune in.
fans of 2000-2005 rap/RnB will also tune in.
Fans of local artists will toon in!
AND fans of underground/indie.

AM I WRONG!

and for the most part independent and "soccer mom not approved" movies that make it to the mainstream end the becoming the highest selling box office movies! *COUGH* Oscar rrrr rrr! *Cough* Emmy mmyyy!

 

[dawg4life]

You know gr8oldies?

There might be some people on here who want to be their own PD.

There might even be some people in here who want a radio station to sound just like their iPod.

But you know what I think gr8oldies?

I think the vast majority of us here just want great radio stations.

It's so simple, find the best of best formats in on all of the best markets. Study their success and bring those formats to Columbus.

It's just that easy.

Then explain why in these markets, many people just like you think their market sucks!!!!!

I'm sorry Kevin but that's a cop out if I ever heard one. You're in the business, you know what Columbus sounds like compared to other markets. I respect all your well written and logical responses but please don't patronize me. I think I've racked up enough frequent flyer miles to have a pretty good idea of how radio differs from our market to others.

 

[datfireman]

You know gr8oldies?

There might be some people on here who want to be their own PD.

There might even be some people in here who want a radio station to sound just like their iPod.

But you know what I think gr8oldies?

I think the vast majority of us here just want great radio stations.

It's so simple, find the best of best formats in on all of the best markets. Study their success and bring those formats to Columbus.

It's just that easy.

AMEN TO THAT! that's what i been telling these "think they know it all" fools!

honest opinion: do you think more people will tune in to power 107.5 style of music or............
fans of 80's rap
fans of 90's rap.
fans of 90's RnB.
fans of 2000-2005 rap/RnB.
Fans of local artist!
fans of underground/indie.

bout 40 years worth of music! people would be tuning in all day!

 

[datfireman]

Dawg knows his stuff! Feel free to contact me to further discuss....

To others,

Look at the Rhythmic chart on R&R or Mediabase. Then listen to WCKX. You can see just how "slow" they are and also what they call "new music" where it appears on the charts... usually.... top 20 songs are "new" but they play them like it's a B or A.... it's still getting the proper spins, but to tell Columbus that it's new music is ridiculous. I like the other post about POWER/WNCI - New Format? It had me thinking that something was up, but the post is good.

Amen finally somebody one here who will admit it! OH MY GOD! I can't finally restr in peace!

h#$ yeah my brother. every time i come back from georgia power 107.5 will still be playing something foxie 105.0 and B.E.T. had play 3 months ago! and power would be saying it's new I'm like WTF! How can a song that been out for three months be new! JAY-Z's "Run this town" song has been out since August 11, 2009 and there still playing it and here it is december 11! sound fishy to me!

 

[datfireman]

Re: Columbus/Re: WHY IS THERE ONLY ONE RAP/HIP-HOP STATION IN COLUMBUS???????????????

Yes, Kevin HAS done a ton of research before...and not only in Columbus! He's a respected radio veteran, and doesn't come on a radio message board running his mouth about a subject he knows nothing about. It sounds like you are a very angry, bitter person who doesn't like to receive criticism on your knowledge-free posts. Like I said, if you don't like Power 107, flip on your iPod and pick your own music, or there's always both internet radio, and/or XM/Sirius. Otherwise, it is in poor taste to come on this board and insult a person with thirty-plus years of radio experience and tear him apart like he's a 13 year old that doesn't know what he's talking about.

It's almost 2010 and I'm sure most of us by now have an iPod or some kind of mp3 player. The technology of these devices are beyond comparison to our old school Sony Walkman's and we can now listen to a library of thousands songs and even videos at our discretion. But guess what? It's still not the same as radio. Sure I can probably afford to dish out another couple hundred a year for satellite radio but I don't for one reason and one reason only. It's a matter of principal.

We can have good quality local radio (again) that can even blow satellite radio away but unfortunately Columbus suffers from power tripping egotistical radio executives who only care about advertising and not the quality of the product they put on the air.

Well, Dawg:

I hope you're counting me as a "power tripping egotistical radio exec"...one check of my W-2 form will prove that. In fact, I am interested in pushing new formats and old formats. The number of HD radio sales was just reported substantially up...radio will have new channels which could spur, eventually...a renaissance of new programming concepts and ideas.

FM took 40 years to gain acceptance...and its frequency was shifted once during that time. I have my issues with HD...and I agree right now there's less "experimentation" than in the past on OTA radio. But, I am optimistic of the future...not so much near term, but down the road. Radio is one of the most resilient businesses of the past century. It's reinvented itself before...it can again.

Satellite radio is already blown away...it reaches only 5% of the total radio audience...Howard apparently may not want to renew (good for him...he's been buried on satellite.) It's a niche market...their biggest mistake? Bet their business plan on the "radio sucks" crowd...

Yeahhhhhhhhh rightttttttttt......... I'm pretty sure people want to spend 400 dollars and 33.00 a month for satellite radio for there house and car. the reason it only reaches 5% of the total audience is because people are not going to pay 600 dollars for a satellite radio in there home, car. and pay 40.00 a month!

are U serious! Like if FM/AM radio charged 30.00 a month everybody would be watching B.E.T. C.M.T. AND....??? i mean nobosy would be listening to radio!

I BET A MILLION DOLLARS IF XM/SIRUS was on HD radio! it would blow FM/am radio off the map! nobody i'm nobody would be listening to fm/am radio again! IT ONLY BECAUSE XM/SIRUS COST that fm/am radio is surpassing xm/sirus!

 

[datfireman]

Re: Columbus/Re: WHY IS THERE ONLY ONE RAP/HIP-HOP STATION IN COLUMBUS???????????????

I was on Cleveland Ave once and heard Z... but yes, it will never compete. I think 103 will stay Spanish or eventually become an empty frequency within years. Now, I do think on the right frequency, a fresh new station could work. Power is the ONLY station for Hip-Hop in Columbus unless listeners experiment and try to pick up HOT 1029... Power beats WNCI because WNCI sounds horrible. Kids don't wanna hear Rob Thomas and Lifehouse when they're listening to the radio at night.... yes, WNCI may daypart those out, but they don't daypart Lil Wayne in either. WNCI needs to face the fact that CHR isn't what it used to be. It's heavily rhythmic-controlled now.

Jammin:

There are 2 varieties of CHR. One is mainstream, the other rhythmic. WNCI is a mainstream CHR which leans a bit toward A/C in the daytime.

Both formats can work very well. It's all dependent upon market conditions as to which direction you do.

And the world doesn't revolve around "kids". Few commercial buys are purchased toward "kids".

Power is a much better station than Hot 102-9.

Power is a much better station than Hot 102-9

not to rude but how do you know that? and what does CHR mean? like in the country and rock market they have new rock aka alternative rock and they have classic rock aka soft rock. same with country jazz and other genres.

example: there are people who like nickel back, nine inch nails, talyor swift, toby mcgrawer, but there are another crowd who likes hotes and oats the beach boys and other classic hits! the old folks are gonna want to hear the music they grew up on. and the young folks are gonna want to hear new shit.

So Why can't the hip hop/rap fans who hate commerical rap, hip-pop or auto tune have a station. you know there are just as many people who hate Lil Wanye Gucci Mane Beyonce T-pain and Souljah boy. the same amount of people who like them also hate them.

basically...... there divided into two market places or fanbases of alternative country and classic country.
Alterive rock and classic rock. new RnB and classic soul. AND even got a gospel station!

like there can be 300 million people who like them and there are 100 million who hate them. the 100 million audience like's classic underground or flashback (2000-2005) rap/hip hop. SO what about the 100 million who
like
dr.dre,
too short,
wu tang,
biggie,
2pac,
common,
bone thugs,
2 live crew,
no limit soilders
krs ONE!

I'm Pretty sure there will be a huge fan base for it. C'mon man it's three decade's worth of hits.

I'll take this question -

Power has succeeded over the years because, like it or not, they've stayed true to their target audience. But that audience is not teenagers.

Kevin's right. Every one of those artists you mention do not test well with anyone...young, middle age, old.

Why can't there be a station that doesn't play "commercial" music? Simple. Commercial music brings listeners which brings the advertising money that keeps the station on the air. Without advertisers, you have no station. You get radio for free (but for the cost of the receiver) in return for hearing the commercials. That's the way it works. Music that only appeals to a smaller, more select audience or "niche" audience will not bring high enough ratings to support a large market radio station. Of course, one option might be to put that type of station on an HD-2 channel...buy an HD Radio, and there would be your station.

No offense to Hot 102-9, but if they were owned by a company that would put some money into it, they could be better than they are. If anything, their present owners have cut staff there to, perhaps support its other property seemingly higher in the food chain there, Fly 92-9. (Of course, it's just a computer with a PD and one staffer as well.) Oh, well, though...at least they don't try to pull the trick Radio One did when they owned them. Talking about "Radio One - celebrating 25 years of service to the community!", when they'd only owned the station for about 2 years!

By the way, don't feel too bad. The "old folks" (think people in their 50's and 60's) can't get a station they like, either.
Once you get past age 55, advertisers consider you dead, and not worthy of their advertising. So all of the oldies stations (which appeal to a large number of older people still) have all but dropped off the dial, too.

By the way, don't feel too bad. The "old folks" (think people in their 50's and 60's) can't get a station they like, either.


have you done any research on columbus radio station? How dare you insult my Intellgents!
CHECK THIS OUT


http://www.ontheradio.net/metro/Columbus_OH.aspx


THEN comeback.......... SIR, yes SIR! SHAME ON A *****! lol!
wait...... now ask yourself how many urban/hip-hop stations are there? and how many oldies and rock/country station are on there. my friend!






Every one of those artists you mention do not test well with anyone...young, middle age, old.

How stupid can you be???????????? not to be offensive. BUT SERIOUSLY................

if that was the case they wouldn't still be world wide celebrities. they still wouldn't be able to do shows and get anywhere from $1,000 a show to $2,000,000 a show. MC hammer is considered washed up by lil wanye and gucci mane $#@!riders and he stills does national wide and overseas touring. they might not be alica keys, lil wanye and jay-z status but they still have a descent marketable fan base!
and guess what....... the kids/teenage market loves the old school/underground hip hop/rnb scene

you say: How muther ------?

me: lists of songs that young crowd/commerical audience still likes...................

MC Hammer - can't touch this

sir-mix-a-lot - big butts

2 live crew - me so horny

Run-DMC ft/ Aerosmith : Walk This Way

Lox ft. DMX and Lil’ Kim : Money, Power, Respect (not well known but this song introduced the yung people to the phrase)


Summertime - DJ Jazzy Jeff & The Fresh Prince

will smith - men in black
fresh prince theme song

bad boy
and death row.

all of these both the new and the old audience like! perhap's the only way to settle this is if we have poll and let the fans on radio-info decide. do anybody know how to make a poll!

Yes, Kevin HAS done a ton of research before...and not only in Columbus! He's a respected radio veteran, and doesn't come on a radio message board running his mouth about a subject he knows nothing about. It sounds like you are a very angry, bitter person who doesn't like to receive criticism on your knowledge-free posts. Like I said, if you don't like Power 107, flip on your iPod and pick your own music, or there's always both internet radio, and/or XM/Sirius. Otherwise, it is in poor taste to come on this board and insult a person with thirty-plus years of radio experience and tear him apart like he's a 13 year old that doesn't know what he's talking about.

just like you told me where's your evidence proof or reasearch at? If this is true

The vast majority of people who own i-Pods it has been proven, have 300 or fewer songs on their i-Pods.

i can tell you didn't do you homework. I have proven once again to be right

I can provide more than words with my back talk how bout you......................


http://www.facebook.com/topic.php?uid=22502101429&topic=8659


http://answers.yahoo.com/question/index?qid=20091117164735AAb3vMc


http://www.facebook.com/topic.php?uid=5356798762&topic=5518

seems like more than 300 to me.

 

[datfireman]

Re: Columbus/Re: WHY IS THERE ONLY ONE RAP/HIP-HOP STATION IN COLUMBUS???????????????

I was on Cleveland Ave once and heard Z... but yes, it will never compete. I think 103 will stay Spanish or eventually become an empty frequency within years. Now, I do think on the right frequency, a fresh new station could work. Power is the ONLY station for Hip-Hop in Columbus unless listeners experiment and try to pick up HOT 1029... Power beats WNCI because WNCI sounds horrible. Kids don't wanna hear Rob Thomas and Lifehouse when they're listening to the radio at night.... yes, WNCI may daypart those out, but they don't daypart Lil Wayne in either. WNCI needs to face the fact that CHR isn't what it used to be. It's heavily rhythmic-controlled now.

Jammin:

There are 2 varieties of CHR. One is mainstream, the other rhythmic. WNCI is a mainstream CHR which leans a bit toward A/C in the daytime.

Both formats can work very well. It's all dependent upon market conditions as to which direction you do.

And the world doesn't revolve around "kids". Few commercial buys are purchased toward "kids".

Power is a much better station than Hot 102-9.

Power is a much better station than Hot 102-9

not to rude but how do you know that? and what does CHR mean? like in the country and rock market they have new rock aka alternative rock and they have classic rock aka soft rock. same with country jazz and other genres.

example: there are people who like nickel back, nine inch nails, talyor swift, toby mcgrawer, but there are another crowd who likes hotes and oats the beach boys and other classic hits! the old folks are gonna want to hear the music they grew up on. and the young folks are gonna want to hear new shit.

So Why can't the hip hop/rap fans who hate commerical rap, hip-pop or auto tune have a station. you know there are just as many people who hate Lil Wanye Gucci Mane Beyonce T-pain and Souljah boy. the same amount of people who like them also hate them.

basically...... there divided into two market places or fanbases of alternative country and classic country.
Alterive rock and classic rock. new RnB and classic soul. AND even got a gospel station!

like there can be 300 million people who like them and there are 100 million who hate them. the 100 million audience like's classic underground or flashback (2000-2005) rap/hip hop. SO what about the 100 million who
like
dr.dre,
too short,
wu tang,
biggie,
2pac,
common,
bone thugs,
2 live crew,
no limit soilders
krs ONE!

I'm Pretty sure there will be a huge fan base for it. C'mon man it's three decade's worth of hits.

I'll take this question -

Power has succeeded over the years because, like it or not, they've stayed true to their target audience. But that audience is not teenagers.

Kevin's right. Every one of those artists you mention do not test well with anyone...young, middle age, old.

Why can't there be a station that doesn't play "commercial" music? Simple. Commercial music brings listeners which brings the advertising money that keeps the station on the air. Without advertisers, you have no station. You get radio for free (but for the cost of the receiver) in return for hearing the commercials. That's the way it works. Music that only appeals to a smaller, more select audience or "niche" audience will not bring high enough ratings to support a large market radio station. Of course, one option might be to put that type of station on an HD-2 channel...buy an HD Radio, and there would be your station.

No offense to Hot 102-9, but if they were owned by a company that would put some money into it, they could be better than they are. If anything, their present owners have cut staff there to, perhaps support its other property seemingly higher in the food chain there, Fly 92-9. (Of course, it's just a computer with a PD and one staffer as well.) Oh, well, though...at least they don't try to pull the trick Radio One did when they owned them. Talking about "Radio One - celebrating 25 years of service to the community!", when they'd only owned the station for about 2 years!

By the way, don't feel too bad. The "old folks" (think people in their 50's and 60's) can't get a station they like, either.
Once you get past age 55, advertisers consider you dead, and not worthy of their advertising. So all of the oldies stations (which appeal to a large number of older people still) have all but dropped off the dial, too.

By the way, don't feel too bad. The "old folks" (think people in their 50's and 60's) can't get a station they like, either.


have you done any research on columbus radio station? How dare you insult my Intellgents!
CHECK THIS OUT


http://www.ontheradio.net/metro/Columbus_OH.aspx


THEN comeback.......... SIR, yes SIR! SHAME ON A *****! lol!
wait...... now ask yourself how many urban/hip-hop stations are there? and how many oldies and rock/country station are on there. my friend!






Every one of those artists you mention do not test well with anyone...young, middle age, old.

How stupid can you be???????????? not to be offensive. BUT SERIOUSLY................

if that was the case they wouldn't still be world wide celebrities. they still wouldn't be able to do shows and get anywhere from $1,000 a show to $2,000,000 a show. MC hammer is considered washed up by lil wanye and gucci mane $#@!riders and he stills does national wide and overseas touring. they might not be alica keys, lil wanye and jay-z status but they still have a descent marketable fan base!
and guess what....... the kids/teenage market loves the old school/underground hip hop/rnb scene

you say: How muther ------?

me: lists of songs that young crowd/commerical audience still likes...................

MC Hammer - can't touch this

sir-mix-a-lot - big butts

2 live crew - me so horny

Run-DMC ft/ Aerosmith : Walk This Way

Lox ft. DMX and Lil’ Kim : Money, Power, Respect (not well known but this song introduced the yung people to the phrase)


Summertime - DJ Jazzy Jeff & The Fresh Prince

will smith - men in black
fresh prince theme song

bad boy
and death row.

all of these both the new and the old audience like! perhap's the only way to settle this is if we have poll and let the fans on radio-info decide. do anybody know how to make a poll!

Yes, Kevin HAS done a ton of research before...and not only in Columbus! He's a respected radio veteran, and doesn't come on a radio message board running his mouth about a subject he knows nothing about. It sounds like you are a very angry, bitter person who doesn't like to receive criticism on your knowledge-free posts. Like I said, if you don't like Power 107, flip on your iPod and pick your own music, or there's always both internet radio, and/or XM/Sirius. Otherwise, it is in poor taste to come on this board and insult a person with thirty-plus years of radio experience and tear him apart like he's a 13 year old that doesn't know what he's talking about.

just like you told me where's your evidence proof or reasearch at? If this is true

I don't have to "prove it"...I've seen it.

Unfortunately, YOU can't see it, because it's proprietary to the companies that paid tens of thousands of dollars each survey to interview and test the music with people of all races and specific demographics. If you worked in radio, and worked for some of the companies which have spent 5 figures per survey to do this research, you might have access to it. My advice: get a job in radio...you'll learn.

Now...a little more "Radio 101" for you:

How does a radio station make it's money? You know...to pay the DJ's, the office help, the salespeople?

Of course, the answer: the commercials! Advertisers pay a per spot rate to the radio station to play the commercials on the air, and, hopefully, insight the audience to buy the product.

That means, advertisers look for the audience they want the most to come in their doors. It's not the radio station's decision, it's the people who buy the advertising.

Most advertisers buy based upon Adults age 25-54. Secondly, they'll buy Adults (Men/Women) 18-34 or 18-49.

Virtually no buys are aimed at the 12-24 age demo. The demo you say likes this music the most, is the demo few, if any advertisers care about. If you don't mean money to the radio station...why would they care about that demo? I make no apologies for radio being a business. That's the point you need to learn. But here's the thing (and perhaps, you might be surprised at my next point):

When those 12-24 year olds become young adults and adults...then they have jobs and begin to gather spending power. If, their musical tastes stay the same...then, and only then, might you see radio stations begin to cater to them.

I've never said to you that the music you're talking about will NEVER become popular. I've only told you what the current research shows.

I can appreciate your passion for the music you like. Me? I'm a radio pro. I don't care what "the right stack of music" is to play. I just want to find out what "the right stack" of music is at the time I need to be playing it...and play it. Whether that's Urban/Top 40 Mainstream/Country/Classic Rock/Classic Hits/Oldies...whatever! Contrary to posters on this board, "everything" played all the time never gains more than a small, "niche" audience. (Sorry, Jake J.)

And, the wrong music at the right time...never works. Find the "right time" to capitalize on the music you love...and the right time to play it, and you'll be a radio genius.

it's getting late so i try to respond tomorrow if i have enough time. tomorrow goin be a warm day and i wanna enjoy ir

 

[bwilliam614]

WNCI is nowhere near as hip as most top 40 stations. Power 107.5 picked up the slack of WNCI. They're trying to be a Top 40 station without the rock music basically. It's a Top 40 station with no rock music, and like 3 songs that aren't on Top 40 charts. That is Power 107.5. That's why they can say "New music" and play Trey Songs, while Trey Songs has already come out with a new song. "I Invented Sex" isn't played in this market to begin with. Technically, they're right.

 

[bwilliam614]

and honestly datfireman, replying to your first post, a hip hop station presented how you presented it would never work. It's all over the map. It would be best suited for non-com broadcasting.

 

[alans613]

datfireman, 40 years of Hip-Hop and R and B? Talk about a train wreck waiting to be broadcast. Let's see, how about Ashford and Simpson right after the latest from Lil Wayne? You'd be laughed out of the radio business, dude. Remember, programming a station isn't about YOU, it's about the AUDIENCE. That's how radio works. If you want NICHE formats, go to satelitte radio...and no, XM/Sirius will NEVER be free dude...or go work for a non-comm. Also, there's a nifty new device called an MP3 player, which you can go to Family Dollar and buy a 2 GB unit for $20 and dump 500 or more tunes onto.

 

[datfireman]

datfireman, 40 years of Hip-Hop and R and B? Talk about a train wreck waiting to be broadcast. Let's see, how about Ashford and Simpson right after the latest from Lil Wayne? You'd be laughed out of the radio business, dude. Remember, programming a station isn't about YOU, it's about the AUDIENCE. That's how radio works. If you want NICHE formats, go to satelitte radio...and no, XM/Sirius will NEVER be free dude...or go work for a non-comm. Also, there's a nifty new device called an MP3 player, which you can go to Family Dollar and buy a 2 GB unit for $20 and dump 500 or more tunes onto.

HA! wanna here a new word LOL at u! if what you say is true than why is there a MAGIC 98.9 out! you don't know jack! magic 98.9 play "classic Soul" meaning music from da 70's and 80's. also they play the latest RnB which is 2007-present and......... it's a successful station. So your saying......... If power 107.5 dedicates 3 hours OUT OF A WEEK to it. How would it go out of business??????

they had the old school basement party on power 107.5 from 1997-2007 where they would play 80's 90's and early 2000's hip hop AND IT STAY ON FOR 5 HOURS OUT OF THE WEEK! tell me if power 107.5 didn't go out of business then. how would it go out of business NOW! IF magic 98.9 can juggle two audience and be successful! how come power can't???? Listen to magic 98.9 and then make a proper come back! hit the road jack! AND IT'S NOT MY PERSONAL Ipod it's the old school/real hip hop nation who backing me which consides of 500 million nation wide and 400,000 localy!

 

[lovejamminoldies]

Magic 98.9 is Urban AC... there is NO hip-hop played on that station. It is majority classic soul from 70s and 80s (with some late 60s) mixed with today's R&B from the 90s-Now.... now ask yourself, if Magic would play Lil Wayne, would it be Magic anymore? No. People usually listen to Magic when they don't want the hip-hop that Power's providing. Magic's the R&B station.... Power's the hip-hop. It makes me wonder if Power did do the old school on Sunday nights or something, would it work?? I think it could with the right old school mix. The rhythmic old school like MOViN... remember, music has changed and now Power has more top 40 listeners than they do urban... the ratings are proving that! Power could honestly go full-blown Rhythmic CHR and play Britney and Miley and STILL get the ratings because it's the only hip-hop-leaning station in the city. I honestly wouldn't mind seeing that considering WNCI is a horrible example of a Mainstream CHR. Personally, I enjoy CHR so I would like to see a new CHR come to Columbus before I do a RHY/Urban.... however, if Power did lean more CHR, I wouldn't mind it. Their ratings wouldn't be damaged either.

However, those who are complaining about Power's lack of hip-hop, I do understand your pain. Power used to be Urban. Now it's Rhythmic. You're arguing that if you want Gaga or BEP, you can listen to WNCI. I think it's careless to tell these listeners to just listen to satellite radio. Just like you want another Urban, I want another CHR. All we can do is express our feelings on the board hoping OM's and PD's read it, and personally write emails... otherwise, wait for the decision to be made (hopefully, one day).