This is my BIG Question so post your replies and i will answer Them ;3
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Why is WDAS-FM #1 and Why is WMMR trying to beat WDAS-FM?
- Thread starter PrevueTalk
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WMMR and WDAS are two entirely diffrent stations they don't compate against each other in any way. But they are both heritage stations
Um, what? This topic makes no earthly sense.
I agree that the question makes no sense. Actually, there are two questions and the answer to the first is self-explanatory: WDAS is #1 because it is statistically the most-listened-to station. That's just the way that works.
The second question is nonsensical so there can be no answer, but I am curious: What made you think that WMMR, a male-skewing Rock station, is "trying to beat" WDAS-FM, a completely different format that targets a completely different audience?
water is wet
But, of course, those bragging rights to the 12+ or 6+ rankers have just about zero monetary value.
Ratings companies make / made their living separating the audiences by gender and age for more targeted sales efficiency. How many breakdowns are there, anyway ? But they all count.
No rating service would ever dare to say 'WQAN is #1. The rest of you can go to blazes. By the way -- thanks for your subscription.'
No rating service would ever dare to say 'WQAN is #1. The rest of you can go to blazes. By the way -- thanks for your subscription.'
Yet Connoisseur spent for billboards around the Hartford/New Haven area a couple of years ago when their classic rocker, WDRC-FM, briefly hit No. 1 in the 6+ numbers. Fine print on the billboards explained which book (Spring 2018, I think, or maybe it was 2019) and the 6+ caveat. So at least one chain thought bragging about a meaningless number was worth spending thousands of dollars on.
As mentioned in another post a moment ago, 6+ ratings are of no sales value. But listeners (and TV viewers) love rankings. Letterman made a career out of doing "Top Something-or-Another" lists.
People like to see sports team ranks, political candidate ranks, even things like the best selling cars. So telling listeners "We are #1" appeals to the appeal of ranked lists. It also says that "your decision to listen to us is shared by lots of people so it is the right thing to do".
I understand. My point is that station ownership was spending money on outdoor advertising to tell its listeners that they'd made the right decision in listening to WDRC-FM. The same thing could have been accomplished for zero dollars by having its DJs brag about the meaningless number on air every chance they could.
I think that the idea is to create herd mentality by saying "do what everyone else is doing... listen to us".
The billboard though reaches people not listening to the on-air station. At a cost, sure. But depending on the nature of the contract with the billboard owner, it could have been partially mitigated by being part of a larger company ad spend or something along those lines.
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