I was looking at the 29 Palms-Yucca Valley area and though Spectrum carries KESQ, it seems like most channels come from LA. It doesn't make sense since there is nothing local to that area (weather, news, commercials, etc). It makes more sense to include it with the Coachella Valley. Just my thoughts.
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Why is Yucca Valley part of the Los Angeles TV Market?
- Thread starter Neel
- Start date
As far as I know, it’s because 29 Palms and Yucca Valley are in San Bernardino County. That entire county is part of the Los Angeles market, along with all of L.A., Orange, Ventura, and Inyo Counties. Oddly enough, Esmeralda County in Nevada is also part of the L.A. market, despite being geographically closer to Reno. (Proof here: Los Angeles [market_term] Map In [oceanwp_date])
Yet when use the local channels lookup tool on DirecTV’s website, typing in an Esmeralda County ZIP code gives me Reno channels.
Riverside County is split between the Los Angeles and Palm Springs markets, with eastern and western portions of the county being in the former; and the central part of the county, including the Coachella Valley, in the latter.
Chances are KESQ is a “significantly viewed” station in 29 Palms and Yucca Valley, which may explain why it’s on the Spectrum lineup there.
Similarly, Spectrum in much of Ventura County carries Santa Barbara ABC affiliate KEYT for the same reason.
I hope I was able to shed some light.
Yet when use the local channels lookup tool on DirecTV’s website, typing in an Esmeralda County ZIP code gives me Reno channels.
Riverside County is split between the Los Angeles and Palm Springs markets, with eastern and western portions of the county being in the former; and the central part of the county, including the Coachella Valley, in the latter.
Chances are KESQ is a “significantly viewed” station in 29 Palms and Yucca Valley, which may explain why it’s on the Spectrum lineup there.
Similarly, Spectrum in much of Ventura County carries Santa Barbara ABC affiliate KEYT for the same reason.
I hope I was able to shed some light.
yea that's what I figured but geographically, it still doesn't make sense.
Regarding KEYT, in the 80s I grew up in Thousand Oaks and in the analog days, we could receive a weaker (than KABC) but still watchable signal for KEYT out of Santa Barbara. Our cable system carried it as well. Not sure with digital now if KEYT still comes in over the air in that part of Ventura County but I figure it's a holdover from those days so it's still part of the market.,
Regarding KEYT, in the 80s I grew up in Thousand Oaks and in the analog days, we could receive a weaker (than KABC) but still watchable signal for KEYT out of Santa Barbara. Our cable system carried it as well. Not sure with digital now if KEYT still comes in over the air in that part of Ventura County but I figure it's a holdover from those days so it's still part of the market.,
Remember that the markets were pretty much defined in the days of the earliest development of cable when "CATV" was mostly used to provide service to areas outside the over-the-air coverage of any TV stations. And that was before we had lots and lots of TV stations, too.
We are talking about the 50's and 60's, not the Cable TV explosion in major markets starting in the 80's.
So we had cable, often using tall towers on hills, to get far away signals. Whatever was the easiest set of stations to pick up. And that county became part of the survey area in Arbitron or Nielsen (both did TV back then). While some markets have been revised, many still have a foundation that comes from that period of time.
We are talking about the 50's and 60's, not the Cable TV explosion in major markets starting in the 80's.
So we had cable, often using tall towers on hills, to get far away signals. Whatever was the easiest set of stations to pick up. And that county became part of the survey area in Arbitron or Nielsen (both did TV back then). While some markets have been revised, many still have a foundation that comes from that period of time.
The far reaches of the LA market (including all the way up the Owens Valley to Bishop) are the result of cable and translator service dating back to the 50s in some cases.
I would assume Yucca Valley viewers were already getting LA TV in some form long before KESQ and KMIR ever signed on, and that historic viewership pattern kept them in the LA market even as the Coachella Valley became its own small separate entity.
I would assume Yucca Valley viewers were already getting LA TV in some form long before KESQ and KMIR ever signed on, and that historic viewership pattern kept them in the LA market even as the Coachella Valley became its own small separate entity.
We both responded simultaneously. Do you know of a concise paper anywhere that describes the development of CATV back in that era? Many think that cable began with CNN and MTV.
And the “small” Coachella Valley market now exceeds 500,000 and is growing fast enough to make the top 100 in just a few years.
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