Re: In all fairness to Tony...
> What do you think?
>
> I am interested.
>
> Tony
I am guessing what Tony meant was to play Christmas music that appealed to all different denominations of Christianity, not to non-Christians.
The standard Christmas songs do have this cross'denominational appeal.
It is interesting that today´s Inside Radio has a comment from noted consultant Dan vallie where he says to keep Christmas song playlists short, emphasize the traditional songs, and play them a lot. He states that the songs are not burnt, as they have rested for 11 months. And he advises against getting caught in the trap of playing any new songs just because they are Christmas songs.
Apparently he has looked at the most successful stations that emphasize Christmas music, or which go all Christmas music in the season.
By the way, there were 302 all-Christmas music stations this year... up from 279 in 2004.
I would add that it has to be remebered that Christmas music appeals mostly to women, and this is the target of such emphasis on Christmas music.