• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WIBA sells naming rights to it's newsroom

D

Don_Rosen

MADISON, Wis. - A radio station has sold the naming rights to its newsroom, sparking some concern that advertisers had crossed a line that could influence news coverage.

The WIBA newsroom in Madison will be known as the Amcore Bank News Center beginning Jan. 1, a bank spokeswoman said.

"What listeners will hear on air is something like, 'Now from the Amcore Bank News Center, here's WIBA's Jennifer Miller,'" said Jeff Tyler, vice president of Clear Channel Radio-Madison, which owns WIBA-AM 1210 and FM 101.5

Tyler said there are many other examples of selling naming rights in broadcasting. Clear Channel Milwaukee's WISN-AM 1130 sold its newsroom naming rights to Pyramax Bank last year, he said.

Kelly McBride, an ethics specialist at the Poynter Institute, a journalism training center, called it a bad move.

"The idea is that a newsroom is an advocate for the public," McBride said. "It's Madison's news, not Amcore's news. If you have corporate branding, that is going to taint the whole product."

"Clear Channel is trying to maximize its profits. Advertisers are trying to find new ways of getting their brand out there," he said. "We're going to be seeing more of this."
 
> MADISON, Wis. - A radio station has sold the naming rights
> to its newsroom, sparking some concern that advertisers had
> crossed a line that could influence news coverage.
>
> The WIBA newsroom in Madison will be known as the Amcore
> Bank News Center beginning Jan. 1, a bank spokeswoman said.
>
> "What listeners will hear on air is something like, 'Now
> from the Amcore Bank News Center, here's WIBA's Jennifer
> Miller,'" said Jeff Tyler, vice president of Clear Channel
> Radio-Madison, which owns WIBA-AM 1210 and FM 101.5

Financial institutions are usually big sponsors of newscasts, but I guess they won't want to sponsor the news from the competitor's news room.

>
> Tyler said there are many other examples of selling naming
> rights in broadcasting. Clear Channel Milwaukee's WISN-AM
> 1130 sold its newsroom naming rights to Pyramax Bank last
> year, he said.

Isn't their newsroom somwhere in Ohio?

>
> Kelly McBride, an ethics specialist at the Poynter
> Institute, a journalism training center, called it a bad
> move.
>
> "The idea is that a newsroom is an advocate for the public,"
> McBride said. "It's Madison's news, not Amcore's news. If
> you have corporate branding, that is going to taint the
> whole product."

WHO in Des Moines sold the name of their state fair studio years ago, long before Clear Channel owned WHO, but selling the name of the news room is a little different.

>
> "Clear Channel is trying to maximize its profits.
> Advertisers are trying to find new ways of getting their
> brand out there," he said. "We're going to be seeing more of
> this."
>
I can't wait... 'Now from the Amcore Bank News Center, here's WIBA's Jennifer
Miller, speaking into the Seven-Eleven convenience store microphone, while sitting on the Staple's Office Supply swivel chair...

There's even more money to be made... she's still WIBA's Jennifer Miller. Maybe Jennifer can be "Kohl's Department Store's Jennifer Miller."
 
> > Tyler said there are many other examples of selling naming
> > rights in broadcasting. Clear Channel Milwaukee's WISN-AM
> > 1130 sold its newsroom naming rights to Pyramax Bank last
> > year, he said.
>
> Isn't their newsroom somwhere in Ohio?

WISN has a newsroom in Milwaukee, staffed with 4-5 people. The WTAM-AM newsroom in Cleveland also provides WISN with news.
 
I've got an invitation to appear on WIBA as a guest. It'll be interesting to hear how they announce the news. I suspect that it will be similar to what WISN does here in MKE.

> MADISON, Wis. - A radio station has sold the naming rights
> to its newsroom, sparking some concern that advertisers had
> crossed a line that could influence news coverage.
>
> The WIBA newsroom in Madison will be known as the Amcore
> Bank News Center beginning Jan. 1, a bank spokeswoman said.
>
> "What listeners will hear on air is something like, 'Now
> from the Amcore Bank News Center, here's WIBA's Jennifer
> Miller,'" said Jeff Tyler, vice president of Clear Channel
> Radio-Madison, which owns WIBA-AM 1210 and FM 101.5
>
> Tyler said there are many other examples of selling naming
> rights in broadcasting. Clear Channel Milwaukee's WISN-AM
> 1130 sold its newsroom naming rights to Pyramax Bank last
> year, he said.
>
> Kelly McBride, an ethics specialist at the Poynter
> Institute, a journalism training center, called it a bad
> move.
>
> "The idea is that a newsroom is an advocate for the public,"
> McBride said. "It's Madison's news, not Amcore's news. If
> you have corporate branding, that is going to taint the
> whole product."
>
> "Clear Channel is trying to maximize its profits.
> Advertisers are trying to find new ways of getting their
> brand out there," he said. "We're going to be seeing more of
> this."
>
 
Nice to see the AP checking their info out again - unless WIBA has move down from 1310 to 1210...

> MADISON, Wis. - A radio station has sold the naming rights
> to its newsroom, sparking some concern that advertisers had
> crossed a line that could influence news coverage.
>
> The WIBA newsroom in Madison will be known as the Amcore
> Bank News Center beginning Jan. 1, a bank spokeswoman said.
>
> "What listeners will hear on air is something like, 'Now
> from the Amcore Bank News Center, here's WIBA's Jennifer
> Miller,'" said Jeff Tyler, vice president of Clear Channel
> Radio-Madison, which owns WIBA-AM 1210 and FM 101.5
>
> Tyler said there are many other examples of selling naming
> rights in broadcasting. Clear Channel Milwaukee's WISN-AM
> 1130 sold its newsroom naming rights to Pyramax Bank last
> year, he said.
>
> Kelly McBride, an ethics specialist at the Poynter
> Institute, a journalism training center, called it a bad
> move.
>
> "The idea is that a newsroom is an advocate for the public,"
> McBride said. "It's Madison's news, not Amcore's news. If
> you have corporate branding, that is going to taint the
> whole product."
>
> "Clear Channel is trying to maximize its profits.
> Advertisers are trying to find new ways of getting their
> brand out there," he said. "We're going to be seeing more of
> this."
>
 
FWIW it looks as if I'll be on Rick Murphy's show this Sunday (12/18) afternoon between 2:00 and 3:00. I'll have to do the show by phone, but it should still be fun!

- Dick

> I've got an invitation to appear on WIBA as a guest. It'll
> be interesting to hear how they announce the news. I suspect
> that it will be similar to what WISN does here in MKE.
>
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom